Systems and methods of targeted interactions for integrated retail applications
View Patent ↗Example gesture based cross-channel commerce retail systems and methods are provided. Some of the example systems and methods permit a consumer to complete a Store Pick Up order, i.e., an order placed by the consumer via computer, mobile device, telephone, fax, mail-order, etc., by gesturing with a mobile device near a digital kiosk and optical sensor at a store pick up location. The mobile device and/or the digital kiosk may display media content to the consumer while the consumer completes the Store Pick Up order. In another example system, a digital kiosk is located in a public area such as an airport, shopping mall, train station, or stadium. The digital kiosk displays media content to the consumer, and the consumer may transfer to a mobile device such media by gesturing with the mobile device near the digital kiosk.
1. A system, comprising:
a digital kiosk in a particular location that detects, via an optical sensor or a camera of the digital kiosk, a predetermined movement of a mobile device and, after detecting the predetermined movement of the mobile device, notifies a cloud platform over a first communication link regarding the mobile device, wherein the mobile device includes an accelerometer that is also configured to detect the predetermined movement of the mobile device which causes the mobile device to transmit user information stored on the mobile device and location information to the cloud platform over a second communication link that does not include the digital kiosk; and
a network which includes the cloud platform and receives from the mobile device in response to the accelerometer detecting the predetermined movement of the mobile device, information that identifies the particular location and a user's previously placed order, comprising one or more purchased products, the network transmitting media content for display on the digital kiosk, the network causing the one or more purchased products to be delivered to the particular location without any manual entry of information on the digital kiosk.
2. The system according to claim 1 , wherein the network is operable to collect cross-user data.
3. The system according to claim 1 , wherein the digital kiosk further comprises one or more displays, one or more speakers, and one or more optical sensors.
4. The system according to claim 1 , wherein the digital kiosk houses a digital media player that stores media content for display on the digital kiosk and a content management system that controls which media content stored on the digital media player is displayed on the digital kiosk.
5. The system according to claim 1 , wherein the network further transmits an order verification notice to the mobile device.
6. The system according to claim 1 , wherein the network further comprises a user order electronic data repository.
7. The system according to claim 1 , wherein the network further comprises an electronic data repository for storing one or both of a deal and an offer.
8. The system according to claim 1 , wherein the network further comprises a loyalty database.
9. The system according to claim 1 , wherein the media content is modified for the user that placed the order.
10. The system according to claim 1 , wherein the cloud platform is operable to identify the order, verify the order, select targeted offers or advertisements, and obtain relevant user information from a loyalty database.