Methods and apparatus to perform consumer surveys
Methods and apparatus to conduct surveys are disclosed. An example apparatus includes an activity sensor to generate activity information, and a location sensor to generate location information corresponding to a portable device carried by the person. The apparatus further includes a processor to: generate media monitoring information indicative of exposure of the person to at least one of an advertisement or a product; determine a number of exposures the person has had based on the media monitoring information; identify a survey question based on the number of exposures; determine a speed of travel of the person based on at least one of the location information or the activity information; and compare the speed of travel to a threshold. The apparatus also includes a communication interface to automatically offer the survey question via the portable device when the processor determines the speed of travel is beneath the threshold.
1. An apparatus, comprising:
an activity sensor to generate activity information indicative of an activity of a person;
a location sensor to:
receive wireless signals indicative of a location of a portable device carried by the person; and
generate location information based on the wireless signals, the location information corresponding to the location of the portable device carried by the person;
media monitoring information sensors including a microphone and a radio frequency (RF) sensor, the media monitoring information sensors to:
generate, based on first and second signals, media monitoring information associated with the portable device of the person and at least one of an advertisement or a product, the first signal corresponding to audio from first media associated with the at least one of the advertisement or the product, the second signal corresponding to an RF signal from an RF broadcast device adjacent second media associated with the at least one of the advertisement or the product, the second media distinct from and located apart from the first media, the microphone to detect the first signal, the RF sensor to detect the second signal;
at least one memory storing executable instructions; and
a processor that executes the instructions to:
communicate, in real-time, with at least one of the location sensor or the media monitoring information sensors to detect exposure of the person to the at least one of the advertisement or the product, the detected exposure associated with the portable device being within a proximity of the at least one of the advertisement or the product for a set duration;
determine a number of exposures the person has had to the at least one of the advertisement or the product based on the media monitoring information, first and second ones of the exposures corresponding to respective ones of the first and second media;
automatically retrieve a survey question based on the activity information and based on the number of exposures satisfying a first rule from a criteria database, the first rule to control selection of the survey question;
identify a recall time when the survey question is to be offered to the person, the recall time corresponding to a duration after satisfaction of the first rule and after the person is no longer exposed to the first media and no longer exposed to the second media;
determine, at the recall time, a speed of travel of the person based on at least one of the location information or the activity information; and
compare the speed of travel to a threshold; and
automatically offer, via a communication interface, at the recall time, the survey question related to the at least one of the advertisement or the product via the portable device when the processor determines the speed of travel is beneath the threshold, or suppress the survey question when the processor determines the speed of travel is above the threshold.
2. The apparatus as defined in claim 1 , wherein the threshold is associated with a speed indicative of driving.
3. The apparatus as defined in claim 1 , wherein the activity sensor is to generate the activity information while the person is in a vehicle.
4. The apparatus as defined in claim 1 , wherein the processor is to:
generate a predicted schedule of the person based on the activity information and the location information; and
identify the recall time to provide the survey question to the person by evaluating the predicted schedule against a second rule in the criteria database.
5. The apparatus as defined in claim 1 , wherein the person is a first person and the portable device is a first portable device, the processor to provide a response to the survey question to a second person associated with a second portable device.
6. The apparatus as defined in claim 1 , wherein the first rule includes the person being exposed to the at least one of the advertisement or the product a first threshold number of times of at least one.
7. The apparatus as defined in claim 6 , wherein the at least one of the advertisement or the product is at least one of a first advertisement or a first product, the first rule including the person being exposed to at least one of a second advertisement or a second product a second threshold number of times of at least one, the second advertisement being different than the first advertisement, and the second product being different than the first product.
8. A hardware storage device comprising machine readable instructions that, when executed by a processor, cause the processor to perform the operations of:
generating, by an activity sensor, activity information indicative of an activity of a person;
generating, by a location sensor, location information based on wireless signals received by a portable device carried by the person, the location information corresponding to a location of the portable device carried by the person;
generating, by media monitoring information sensors including a microphone and a radio frequency (RF) sensor, based on first and second signals, media monitoring information associated with the portable device of the person and least one an advertisement or a product, the first signal corresponding to audio from first media associated with the at least one of the advertisement or the product, the second signal corresponding to an RF signal from an RF broadcast device adjacent second media associated with the at least one of the advertisement or the product, the second media distinct from and located apart from the first media, the microphone to detect the first signal, the RF sensor to detect the second signal;
communicating, in real-time, with at least one of the location sensor or the media monitoring information sensors to detect exposure of the person to the at least one of the advertisement or the product, the detected exposure associated with the portable device being within a proximity of the at least one of the advertisement or the product for a set duration;
determining a number of exposures the person has had to the at least one of the advertisement or the product based on the media monitoring information, first and second ones of the exposures corresponding to respective ones of the first and second media;
automatically retrieving a survey question based on the activity information and based on the number of exposures satisfying a first rule from a criteria database, the first rule to control selection of the survey question;
identifying a recall time when the survey question is to be offered to the person, the recall time corresponding to a duration after satisfaction of the first rule and after the person is no longer exposed to the first media and no longer exposed to the second media;
determining, at the recall time, a speed of travel of the person based on at least one of the location information or the activity information;
comparing the speed of travel to a threshold;
automatically offering, via a communication interface, at the recall time, the survey question related to the at least one of the advertisement or the product via the portable device when the speed of travel is beneath the threshold; and
suppressing, at the recall time, the survey question when the speed of travel is above the threshold.
9. The hardware storage device as defined in claim 8 , wherein the threshold is associated with a speed indicative of driving.
10. The hardware storage device as defined in claim 8 , wherein the instructions further cause the machine to generate the activity information while the person is in a vehicle.
11. The hardware storage device as defined in claim 8 , wherein the instructions further cause the machine to:
generate a predicted schedule of the person based on the activity information and the location information; and
identify the recall time to provide the survey question to the person by evaluating the predicted schedule against a second rule in the criteria database.
12. The hardware storage device as defined in claim 8 , wherein the person is a first person and the portable device is a first portable device, and the instructions to cause the machine to provide a response to the survey question to a second person associated with a second portable device.
13. The of hardware storage device as defined in claim 8 , wherein the first rule includes the person being exposed to the at least one of the advertisement or the product a first threshold number of times of at least one.
14. The of hardware storage device as defined in claim 13 , wherein the at least one of the advertisement or the product is at least one of a first advertisement or a first product, the first rule including the person being exposed to at least one of a second advertisement or a second product a second threshold number of times of at least one, the second advertisement being different than the first advertisement, and the second product being different than the first product.
15. A method comprising:
generating, by an activity sensor, activity information indicative of an activity of a person;
generating, by a location sensor, location information based on wireless signals received by a portable device carried by the person, the location information corresponding to a location of the portable device carried by the person;
generating, by media monitoring information sensors including a microphone and a radio frequency (RF) sensor, based on first and second signals, media monitoring information associated with the portable device of the person and at least one of an advertisement or a product, the first signal corresponding to audio from first media associated with the at least one of the advertisement or the product, the second signal corresponding to an RF signal from an RF broadcast device adjacent second media associated with the at least one of the advertisement or the product, the second media distinct from and located apart from the first media, the microphone to detect the first signal, the RF sensor to detect the second signal; and
communicating, in real-time, with at least one of the location sensor or the media monitoring information sensors to detect exposure of the person to the at least one of the advertisement or the product, the detected exposure associated with the portable device being within a proximity of the at least one of the advertisement or the product for a set duration;
determining a number of exposures the person has had to the at least one of the advertisement or the product based on the media monitoring information, first and second ones of the exposures corresponding to respective ones of the first and second media;
automatically retrieving a survey question based on the activity information and based on the number of exposures satisfying a first rule from a criteria database, the first rule to control selection of the survey question;
identifying a recall time when the survey question is to be offered to the person, the recall time corresponding to a duration after satisfaction of the first rule and after the person is no longer exposed to the first media and no longer exposed to the second media;
determining, at the recall time, a speed of travel of the person based on at least one of the location information or the activity information;
comparing the speed of travel to a threshold;
automatically initiating, at the recall time, communication of the survey question related to the at least one of the advertisement or the product via the portable device when the speed of travel is beneath the threshold; and
suppressing, at the recall time, the survey question when the speed of travel is above the threshold.
16. The method as defined in claim 15 , wherein the threshold is associated with a speed indicative of driving.
17. The method as defined in claim 15 , further including generating the activity information while the person is in a vehicle.
18. The method as defined in claim 15 , further including:
generating a predicted schedule of the person based on the activity information and the location information; and
identifying the recall time to provide the survey question to the person by evaluating the predicted schedule against a second rule in the criteria database.
19. The method as defined in claim 15 , wherein the first rule includes the person being exposed to the at least one of the advertisement or the product a first threshold number of times of at least one.
20. The method as defined in claim 19 , wherein the at least one of the advertisement or the product is at least one of a first advertisement or a first product, the first rule including the person being exposed to at least one of a second advertisement or a second product a second threshold number of times of at least one, the second advertisement being different than the first advertisement, and the second product being different than the first product.