Methods and apparatus to determine a duration of media presentation based on tuning session duration
Methods, apparatus, systems and articles of manufacture are disclosed to determine a duration of media presentation based on tuning session duration. Example apparatus include a tuning session determiner to determine a first tuning session based on a period of time between channel changes of a first media presentation device; a presentation session determiner to determine first presentation session data within the determined first tuning session; a modeler to determine a model by relating the first tuning session with the first presentation session data; a receiver to determine a second tuning session for tuning data from a second media presentation device; and a presentation session estimator to: select the model for the second tuning session, based on a match of a first duration of the second tuning session and a second duration associated with the model, and estimate second presentation session data for the second tuning session based on the model.
1. An apparatus comprising:
means for obtaining a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location;
means for obtaining a first presentation session duration of media presented within the first tuning session duration;
means for storing a relation between the first tuning session duration and the first presentation session duration;
means for obtaining a second tuning session duration indicative of an amount of time between channel changes of a second media presentation device at a second media presentation location;
means for estimating a second presentation session duration of media presented within the second tuning session duration; and
means for presenting a report including the second presentation session duration.
2. The apparatus of claim 1 , wherein the first tuning session duration and the first presentation session duration are received from a metering device.
3. The apparatus of claim 1 , wherein the relation between the first tuning session duration and the first presentation session duration is stored in a model.
4. The apparatus of claim 3 , wherein the model includes a cumulative distribution based on the first presentation session duration.
5. The apparatus of claim 3 , wherein the storing means is to combine data in the model based on tuning session durations that are within a threshold range.
6. The apparatus of claim 1 , wherein the first presentation session duration includes data related to when the first media presentation device is powered on.
7. The apparatus of claim 1 , wherein the first presentation session duration includes data related to when a user is present at a location of the first media presentation device.
8. The apparatus of claim 1 , wherein the second media presentation device is a set top box.
9. The apparatus of claim 1 , wherein estimating the second presentation session duration is based on the first presentation session duration, the second presentation session duration including at least one of a first presentation session within tuning data, a last presentation session within the tuning data, or a total presentation session within the tuning data.
10. The apparatus of claim 1 , wherein the channel changes are changes in media presentations at the first or the second media presentation device by a media streaming service.
11. A system comprising:
means for collecting first metering data at a first media presentation location;
means for collecting second metering data at a second media presentation location;
means for obtaining a first tuning session duration from the first metering data, the first metering data indicative of an amount of time between channel changes of a first media presentation device at the first media presentation location;
means for obtaining a first presentation session duration of media presented within the first tuning session duration from the first metering data;
means for storing a relation between the first tuning session duration and the first presentation session duration;
means for obtaining a second tuning session duration from the second metering data, the second tuning session duration indicative of an amount of time between channel changes of a second media presentation device at the second media presentation location;
means for estimating a second presentation session duration of media presented within the second tuning session duration; and
means for presenting a report including the second presentation session duration.
12. The system of claim 11 , wherein the relation between the first tuning session duration and the first presentation session duration is stored in a model.
13. The system of claim 12 , wherein the model includes a cumulative distribution based on the first presentation session duration.
14. The system of claim 12 , wherein the storing means is to combine data in the model based on tuning session durations that are within a threshold range.
15. The system of claim 11 , wherein the first presentation session duration includes data related to when the first media presentation device is powered on.
16. The system of claim 11 , wherein the first presentation session duration includes data related to when a user is present at a location of the first media presentation device.
17. The system of claim 11 , wherein the second media presentation device is a set top box.
18. The system of claim 11 , wherein estimating the second presentation session duration is based on the first presentation session duration, the second presentation session duration including at least one of a first presentation session within tuning data, a last presentation session within the tuning data, or a total presentation session within the tuning data.
19. The system of claim 11 , wherein the channel changes are changes in media presentations at the first or the second media presentation device by a media streaming service.
20. A non-transitory computer readable medium comprising instructions that, when executed, cause a machine to:
obtain a first tuning session duration indicative of an amount of time between channel changes of a first media presentation device at a first media presentation location;
obtain a first presentation session duration of media presented within the first tuning session duration;
store a relation between the first tuning session duration and the first presentation session duration;
obtain a second tuning session duration indicative of an amount of time between channel changes of a second media presentation device at a second media presentation location;
estimate a second presentation session duration of media presented within the second tuning session duration; and
present a report including the second presentation session duration.
21. The non-transitory computer readable medium of claim 20 , wherein the first tuning session duration and the first presentation session duration are received from a metering device.
22. The non-transitory computer readable medium of claim 20 , wherein the relation between the first tuning session duration and the first presentation session duration is stored in a model.
23. The non-transitory computer readable medium of claim 22 , wherein the instructions, when executed, cause the machine to combine data in the model based on tuning session durations that are within a threshold range.
24. The non-transitory computer readable medium of claim 22 , wherein the model includes a cumulative distribution based on the first presentation session duration.
25. The non-transitory computer readable medium of claim 20 , wherein the first presentation session duration includes data related to when the first media presentation device is powered on.
26. The non-transitory computer readable medium of claim 20 , wherein the first presentation session duration includes data related to when a user is present at a location of the first media presentation device.
27. The non-transitory computer readable medium of claim 20 , wherein estimating the second presentation session duration is based on the first presentation session duration, the second presentation session duration including at least one of a first presentation session within tuning data, a last presentation session within the tuning data, or a total presentation session within the tuning data.
28. The non-transitory computer readable medium of claim 20 , wherein the channel changes are changes in media presentations at the first or the second media presentation device by a media streaming service.