BULK ACTION ASSET MANAGEMENT

1 . A computer system for bulk action management comprising:

one or more processors; and

one or more memory resources storing instructions that, when executed by the one or more processors, cause the computer system to perform operations including:

providing a user interface to enable a user to select (i) a plurality of customizable content objects of different object types, and (ii) an action to perform on the plurality of customizable content objects;

determining an object type of each of the selected customizable content objects, wherein each of the object types are associated with a set of application programming interfaces for that object type; and

for each of the selected customizable content objects:

selecting an appropriate application programming interface based on the object type of the selected customizable content object and the action to be performed; and

calling the appropriate application programming interface to perform the action to update the selected customizable content object.

2 . The computer system of claim 1 , wherein the action includes activating each of the customizable content objects.

3 . The computer system of claim 2 , wherein activating a customizable content object makes it available for the user or other users to access through one or more additional user interfaces associated with the computer system.

4 . The computer system of claim 1 , wherein the action includes causing each of the customizable content objects to be published using a publication medium that is specific to the object type of each of the customizable content objects.

5 . The computer system of claim 1 , wherein the customizable content objects are assets belonging to a marketing campaign.

6 . The computer system of claim 5 , wherein the assets include emails, email templates, webpages, forms, lists, and automated logic campaigns.

7 . The computer system of claim 5 , wherein the assets are stored in a marketing automation platform.

8 . A method of bulk action management, the method being implemented by one or more processors and comprising:

providing a user interface to enable a user to select (i) a plurality of customizable content objects of different object types, and (ii) an action to perform on the plurality of customizable content objects;

determining an object type of each of the selected customizable content objects, wherein each of the object types are associated with a set of application programming interfaces for that object type; and

for each of the selected customizable content objects:

selecting an appropriate application programming interface based on the object type of the selected customizable content object and the action to be performed; and

calling the appropriate application programming interface to perform the action to update the selected customizable content object.

9 . The method of claim 8 , wherein the action includes activating each of the customizable content objects.

10 . The method of claim 9 , wherein activating a customizable content object makes it available for the user or other users to access through one or more additional user interfaces associated with a computer system.

11 . The method of claim 8 , wherein the action includes causing each of the customizable content objects to be published using a publication medium that is specific to the object type of each of the customizable content objects.

12 . The method of claim 8 , wherein the customizable content objects are assets belonging to a marketing campaign.

13 . The method of claim 12 , wherein the assets include emails, email templates, webpages, forms, lists, and automated logic campaigns.

14 . The method of claim 12 , wherein the assets are stored in a marketing automation platform.

15 . A non-transitory computer-readable medium that stores instructions, executable by one or more processors, to cause the one or more processors to perform operations that comprise:

providing a user interface to enable a user to select (i) a plurality of customizable content objects of different object types, and (ii) an action to perform on the plurality of customizable content objects;

determining an object type of each of the selected customizable content objects, wherein each of the object types are associated with a set of application programming interfaces for that object type; and

for each of the selected customizable content objects:

selecting an appropriate application programming interface based on the object type of the selected customizable content object and the action to be performed; and

calling the appropriate application programming interface to perform the action to update the selected customizable content object.

16 . The non-transitory computer-readable medium of claim 15 , wherein the action includes activating each of the customizable content objects.

17 . The non-transitory computer-readable medium of claim 16 , wherein activating a customizable content object makes it available for the user or other users to access through one or more additional user interfaces associated with a computer system.

18 . The non-transitory computer-readable medium of claim 15 , wherein the action includes causing each of the customizable content objects to be published using a publication medium that is specific to the object type of each of the customizable content objects.

19 . The non-transitory computer-readable medium of claim 15 , wherein the customizable content objects are assets belonging to a marketing campaign.

20 . The non-transitory computer-readable medium of claim 19 , wherein the assets include emails, email templates, webpages, forms, lists, and automated logic campaigns.