METHODS AND APPARATUS TO MONITOR CONSUMER BEHAVIOR ASSOCIATED WITH LOCATION-BASED WEB SERVICES
Example methods, apparatus, systems, and articles of manufacture to monitor consumer behavior associated with location-based web services are disclosed. Example disclosed apparatus include a receiver to receive a query from a mobile device including a query criterion and a first location identifier. Disclosed example apparatus further include a database to associate a second location identifier with an advertisement identifier indicative of an advertisement at a fixed location. Disclosed example apparatus also include an analyzer to credit the advertisement indicated by the advertisement identifier as having been exposed to a user of the mobile device in response to the first location identifier matching the second location identifier or the first location identifier being indicative of a first location within a distance of a second location indicated by the second location identifier.
1 . (canceled)
2 . An apparatus comprising:
a database to store a first location having a first advertisement and a first subject-matter for the first advertisement; and
a data analyzer to:
identify a first geo-fence surrounding the first location;
access, (1) a location event indicative of a second location at which a search query is transmitted from a mobile computing device, (2) a timestamp associated with the location event, and (3) a second subject-matter of the search query;
determine that a user was exposed to the first advertisement based on the second location being within the first geo-fence and the second subject-matter of the search query being associated with the first subject-matter; and
determine an indication that the first advertisement, to which the user was determined to be exposed, is credited with influencing a visit to a retail establishment associated with the first advertisement based on the visit to the retail establishment occurring within a threshold time after the timestamp associated with the location event, the database to store the indication that the first advertisement is credited.
3 . The apparatus of claim 2 , wherein the data analyzer is further to:
access a second location event indicative of a third location at which a second search query is transmitted from the mobile computing device; and
determine that a second user was not exposed to the first advertisement based on the third location not being within the first geo-fence.
4 . The apparatus of claim 2 , wherein the first geo-fence has a distance from the first location based on a distance at which a person is able to view the first advertisement.
5 . The apparatus of claim 2 , wherein the first advertisement is stationary at the first location.
6 . The apparatus of claim 2 , wherein the first advertisement is an advertisement external to the mobile computing device.
7 . The apparatus of claim 2 , wherein the visit to the retail establishment is determined based on information indicating a product purchase at the retail establishment.
8 . The apparatus of claim 2 , wherein the data analyzer is to identify the first geo-fence by retrieving the first geo-fence from the database.
9 . A machine-readable storage medium having instructions which, when executed, cause one or more processors to at least:
identify a first geo-fence surrounding a first location having a first advertisement, the first advertisement having a first subject-matter;
access (1) a location event indicative of a second location at which a search query is transmitted from a mobile computing device, (2) a timestamp associated with the location event, and (3) a second subject-matter of the search query;
determine that a user was exposed to the first advertisement based on the first advertisement based on the second location being within the first geo-fence and the second subject-matter of the search query being associated with the first subject-matter;
determine an indication that the first advertisement, to which the user was determined to be exposed, is credited with influencing a visit to a retail establishment associated with the first advertisement based on the visit to the retail establishment occurring within a threshold time after the timestamp associated with the location event; and
store the indication that the first advertisement is credited.
10 . The storage medium of claim 9 , wherein the instructions, when executed, further cause the one or more processors to:
access a second location event indicative of a third location at which a second search query is transmitted from the mobile computing device; and
determine that a second user was not exposed to the first advertisement based on the third location not being within the first geo-fence.
11 . The storage medium of claim 9 , wherein the first geo-fence has a distance from the first location based on a distance at which a person is able to view the first advertisement.
12 . The storage medium of claim 9 , wherein the first advertisement is stationary at the first location.
13 . The storage medium of claim 9 , wherein the first advertisement is an advertisement external to the mobile computing device.
14 . The storage medium of claim 9 , wherein the visit to the retail establishment is determined based on information indicating a product purchase at the retail establishment.
15 . The storage medium of claim 9 , wherein the instructions, when executed, further cause the one or more processor to access the first location and the first subject-matter from a database.
16 . A method comprising:
identifying a first geo-fence surrounding a first location having a first advertisement, the first advertisement having a first subject-matter;
accessing (1) a location event indicative of a second location at which a search query is transmitted from a mobile computing device, (2) a timestamp associated with the location event, and (3) a second subject-matter of the search query;
determining that a user was exposed to the first advertisement based on the first advertisement based on the second location being within the first geo-fence and the second subject-matter of the search query being associated with the first subject-matter;
determining an indication that the first advertisement, to which the user was determined to be exposed, is credited with influencing a visit to a retail establishment associated with the first advertisement based on the visit to the retail establishment occurring within a threshold time after the timestamp associated with the location event; and
storing the indication that the first advertisement is credited.
17 . The method of claim 16 , further including:
accessing a second location event indicative of a third location at which a second search query is transmitted from the mobile computing device; and
determining that a second user was not exposed to the first advertisement based on the third location not being within the first geo-fence.
18 . The method of claim 16 , wherein the first geo-fence has a distance from the first location based on a distance at which a person is able to view the first advertisement.
19 . The method of claim 16 , wherein the first advertisement is stationary at the first location.
20 . The method of claim 16 , wherein the first advertisement is an advertisement external to the mobile computing device.
21 . The method of claim 16 , wherein the visit to the retail establishment is determined based on information indicating a product purchase at the retail establishment.