IOT messaging communications systems and methods

1. A system, comprising:

a beacon architecture comprising:

a server;

a plurality of beacons arranged around an environment, each of the plurality of beacons being associated with a dedicated logical link that is used to provide content;

the server being configured to:

sense a real-time center of gravity of a communication device from any of the plurality of beacons receiving communications from the communication device, the real-time center of gravity being a location of the communication device within the environment;

transmit a notification to the communication device, the notification comprising the dedicated logical link to the content based on the real-time center of gravity; and

transmit the content to the communication device based on a selection of the dedicated logical link; and

a rule engine that is configured to:

create a behavioral profile for the communication device;

transmit the content as a target advertisement to the communication device via a beacon of the plurality of beacons, the targeted advertisement being generated in accordance with the behavioral profile;

track negative and positive feedback to the content, the negative and positive feedback being used by the rule engine to adjust the content or future delivery of new content;

determine if the communication device has a fingerprint when a browser session is created using the dedicated logical link; and

if no fingerprint for the communication device exists, create a fingerprint for the communication device, and transmit the fingerprint for storage on the communication device.

2. The system according to claim 1 , wherein the server is further configured to receive a request for content from any of the plurality of beacons in communication with a communication device that is in short-range communication proximity to at least a portion of the plurality of beacons.

3. The system according to claim 2 , wherein the server is further configured to transmit a token to the communication device that allows for delivery of notifications to the communication device using a native notification functionality of the communication device.

4. The system according to claim 3 , wherein the token is a cookie.

5. The system according to claim 1 , wherein a digital wallet pass is created on the communication device, the digital wallet pass enabling display of the notification on the communication device.

6. The system according to claim 1 , wherein the real-time center of gravity is indicative of a location of the communication device relative to the plurality of beacons, wherein each of the plurality of beacons is associated with a portion of the environment, the portion of the environment being defined by a virtual geofence and the virtual geofence is associated with a unique version of the content.

7. The system according to claim 6 , wherein when the communication device enters the virtual geofence the unique version of the content is provided to the communication device, by a beacon of the plurality of beacons, through a native notification functionality of the communication device without use of an application installed on the communication device.

8. The system according to claim 7 , further comprising a kiosk within the environment, wherein the kiosk is configured to:

receive initial content preferences for the content and a request for the content;

receive the content from a real-time database based on parameters of the request; and

update the content over time based on the negative and positive feedback received.

9. The system according to claim 1 , wherein the server is further configured to determine display devices that are proximate the real-time center of gravity of the communication device and present the content to one or more of the display devices when the dedicated logical link is selected on the communication device.