METHOD AND SYSTEM FOR PRESENTING ADDITIONAL CONTENT AT A MEDIA SYSTEM
A media system, receives a received sequence of media content, for presentation at the media system and generates a comparison fingerprint of the received sequence of media content. The comparison fingerprint is for comparison with a plurality of reference fingerprints so as to identify the received sequence of media content. The media system sends a request for identification of additional content to a server system. The request is based at least in part on the comparison fingerprint. The media system receives a response to the request, including information enabling additional content to be selected for display at the media system based at least in part on the identification of the received sequence of media content, and presents a displayed sequence of media content that includes at least a portion of the received sequence of media content and at least a portion of the additional content.
1 . (canceled)
2 . A method comprising:
receiving, by a media system, a first sequence of media content;
operating, by the media system, in a discovery mode, wherein while operating in the discovery mode, the media system generates a first comparison fingerprint using the first sequence of media content for comparison with a plurality of reference fingerprints so as to identify the first sequence of media content; and
after the first sequence of media content is identified, transitioning, by the media system from operating in the discovery mode to operating in a tracking mode, wherein while operating in the tracking mode, the media system:
receives, from a server system, second media content for replacing or supplementing first media content of the first sequence of media content,
provides the second media content for display, and
generates a second comparison fingerprint, using a second sequence of media content that is received by the media system, for comparison with reference fingerprints of reference content corresponding to the first sequence of media content so as to identify whether the second sequence of media content is a continuation of the first sequence of media content.
3 . The method of claim 2 , wherein while operating in the discovery mode, the media system sends the first comparison fingerprint to the server system for comparison with the plurality of reference fingerprints.
4 . The method of claim 3 , wherein while operating in the tracking mode, the media system receives the reference fingerprints of the reference content and compares the second comparison fingerprint with the reference fingerprints of the reference content.
5 . The method of claim 2 , wherein while operating in the tracking mode, the media system determines that the second comparison fingerprint does not match any of the reference fingerprints of the reference content and, based on the determining, reenters the discovery mode.
6 . The method of claim 5 , wherein the first sequence of media content corresponds to a first channel, and wherein the second sequence of media content corresponds to a second channel that is different from the first channel.
7 . The method of claim 2 , wherein while operating in the discovery mode, the media system sends to the server system a request for additional media content.
8 . The method of claim 7 , wherein the request includes the first comparison fingerprint.
9 . The method of claim 7 , wherein the request includes data indicating a matching reference fingerprint from the plurality of reference fingerprints.
10 . The method of claim 2 , wherein the second media content comprises replacement media content for display in place of the first media content, and wherein providing the second media content for display comprises providing for display the first sequence of media content with the first media content replaced by the second media content.
11 . The method of claim 10 , wherein the first media content comprises a generic advertisement, and wherein the replacement media content comprises a targeted advertisement.
12 . The method of claim 2 , wherein the second media content comprises supplemental content for display overlaying the first media content, and wherein providing the second media content for display comprises providing for display the first sequence of media content with the supplemental content overlaying the first media content.
13 . The method of claim 12 , wherein the supplemental content comprises interactive supplemental content.
14 . A non-transitory computer-readable medium having stored therein instructions that are executable to cause a media system to perform functions comprising:
receiving a first sequence of media content;
operating in a discovery mode, wherein while operating in the discovery mode, the media system generates a first comparison fingerprint using the first sequence of media content for comparison with a plurality of reference fingerprints so as to identify the first sequence of media content; and
after the first sequence of media content is identified, transitioning from operating in the discovery mode to operating in a tracking mode, wherein while operating in the tracking mode, the media system:
receives, from a server system, second media content for replacing or supplementing first media content of the first sequence of media content,
provides the second media content for display, and
generates a second comparison fingerprint, using a second sequence of media content that is received by the media system, for comparison with reference fingerprints of reference content corresponding to the first sequence of media content so as to identify whether the second sequence of media content is a continuation of the first sequence of media content.
15 . The non-transitory computer-readable medium of claim 14 , wherein while operating in the discovery mode, the media system sends the first comparison fingerprint to the server system for comparison with the plurality of reference fingerprints.
16 . The non-transitory computer-readable medium of claim 15 , wherein while operating in the tracking mode, the media system receives the reference fingerprints of the reference content and compares the second comparison fingerprint with the reference fingerprints of the reference content.
17 . The non-transitory computer-readable medium of claim 14 , wherein while operating in the tracking mode, the media system receives the reference fingerprints of the reference content and compares the second comparison fingerprint with the reference fingerprints of the reference content.
18 . A media system comprising:
a processing unit; and
a computer-readable medium having stored therein instructions that are executable to cause the media system to perform functions comprising:
receiving a first sequence of media content,
operating in a discovery mode, wherein while operating in the discovery mode, the media system generates a first comparison fingerprint using the first sequence of media content for comparison with a plurality of reference fingerprints so as to identify the first sequence of media content, and
after the first sequence of media content is identified, transitioning from operating in the discovery mode to operating in a tracking mode, wherein while operating in the tracking mode, the media system:
receives, from a server system, second media content for replacing or supplementing first media content of the first sequence of media content;
provides the second media content for display; and
generates a second comparison fingerprint, using a second sequence of media content that is received by the media system, for comparison with reference fingerprints of reference content corresponding to the first sequence of media content so as to identify whether the second sequence of media content is a continuation of the first sequence of media content.
19 . The media system of claim 18 , wherein while operating in the discovery mode, the media system sends the first comparison fingerprint to the server system for comparison with the plurality of reference fingerprints.
20 . The media system of claim 19 , wherein while operating in the tracking mode, the media system receives the reference fingerprints of the reference content and compares the second comparison fingerprint with the reference fingerprints of the reference content.
21 . The media system of claim 18 , wherein while operating in the tracking mode, the media system receives the reference fingerprints of the reference content and compares the second comparison fingerprint with the reference fingerprints of the reference content.