Methods and apparatus to extend a timestamp range supported by a watermark

1. A watermark encoding apparatus comprising:

a timestamp cycle evaluator to determine which one of a plurality of timestamp cycles is to be represented by a timestamp of a watermark, the timestamp including a set of timestamp symbols, the watermark including a first subset of data symbols and a second subset of data symbols, respective ones of the second subset of data symbols to be determined from corresponding ones of the first subset of data symbols based on another data symbol not included in the first and second subsets of data symbols;

a symbol modifier to modify the first subset of data symbols of the watermark based on a further timestamp symbol not included in the set of timestamp symbols of the timestamp, but not to modify the second subset of data symbols based on the further timestamp symbol, the further timestamp symbol to identify the one of the plurality of timestamp cycles to be represented by the timestamp of the watermark, the data symbols of the watermark different from the timestamp symbols of the watermark; and

a watermark embedder to embed the watermark in a first piece of media.

2. The apparatus of claim 1 , wherein the timestamp has a timestamp range covering one timestamp cycle, and the watermark has a timestamp range covering the plurality of timestamp cycles.

3. The apparatus of claim 2 , wherein one timestamp cycle corresponds to a time period of substantially 28 days.

4. The apparatus of claim 1 , wherein a number of timestamp cycles in the plurality of timestamp cycles is two.

5. The apparatus of claim 1 , wherein the data symbols represent an identifier of the piece of media.

6. The apparatus of claim 1 , wherein to modify the first subset of data symbols, the symbol modifier is to exclusive-OR (XOR) respective ones of the first subset of data symbols with the further timestamp symbol.

7. A non-transitory computer readable medium comprising computer readable instructions which, when executed, cause a processor to at least:

determine which one of a plurality of timestamp cycles is to be represented by a timestamp of a watermark, the timestamp including a set of timestamp symbols, the watermark including a first subset of data symbols and a second subset of data symbols, respective ones of the second subset of data symbols to be determined from corresponding ones of the first subset of data symbols based on another data symbol not included in the first and second subsets of data symbols;

modify the first subset of data symbols of the watermark based on a further timestamp symbol not included in the set of timestamp symbols of the timestamp, but not to modify the second subset of data symbols based on the further timestamp symbol, the further timestamp symbol to identify the one of the plurality of timestamp cycles to be represented by the timestamp of the watermark, the data symbols of the watermark different from the timestamp symbols of the watermark; and

embed the watermark in a first piece of media.

8. The computer readable medium of claim 7 , wherein the timestamp has a timestamp range covering one timestamp cycle, and the watermark has a timestamp range covering the plurality of timestamp cycles.

9. The computer readable medium of claim 8 , wherein one timestamp cycle corresponds to a time period of substantially 28 days.

10. The computer readable medium of claim 7 , wherein a number of timestamp cycles in the plurality of timestamp cycles is two.

11. The computer readable medium of claim 7 , wherein the data symbols represent an identifier of the piece of media.

12. The computer readable medium of claim 7 ,

wherein to modify the first subset of data symbols, the instructions, when executed, cause the processor to exclusive-OR (XOR) respective ones of the first subset of data symbols with the further timestamp symbol.

13. A watermark encoding method comprising:

determining, by executing an instruction with a processor, which one of a plurality of timestamp cycles is to be represented by a timestamp of a watermark, the timestamp including a set of timestamp symbols, the watermark including a first subset of data symbols and a second subset of data symbols, respective ones of the second subset of data symbols being determined from corresponding ones of the first subset of data symbols based on another data symbol not included in the first and second subsets of data symbols;

modifying, by executing an instruction with the processor, the first subset of data symbols of the watermark based on a further timestamp symbol not included in the set of timestamp symbols of the timestamp, but not modifying the second subset of data symbols based on the further timestamp symbol, the further timestamp symbol identifying the one of the plurality of timestamp cycles to be represented by the timestamp of the watermark, the data symbols of the watermark different from the timestamp symbols of the watermark; and

embedding, by executing an instruction with the processor, the watermark in a first piece of media.

14. The method of claim 13 , wherein the timestamp has a timestamp range covering one timestamp cycle, and the watermark has a timestamp range covering the plurality of timestamp cycles.

15. The method of claim 13 , wherein a number of timestamp cycles in the plurality of timestamp cycles is two.

16. The method of claim 13 , wherein the data symbols represent an identifier of the piece of media.

17. The method of claim 13 , wherein the modifying of the first subset of data symbols includes combining respective ones of the first subset of data symbols with the further timestamp symbol based on an exclusive-OR (XOR) operation.

18. The method of claim 13 , wherein one timestamp cycle corresponds to a time period of substantially 28 days.