Remote mobile profile detection and modification
A system and method are directed towards providing non-requested content to a mobile terminal based on characteristics of, and tracked usage of the mobile terminal to request content through an online portal service, which provides access to content in multiple subject areas. A mobile user profile is created from the characteristics and patterns of the tracked usage. The tracked usage information includes the time, location, frequency at which the content was requested. Based on the mobile user profile information, content related to previously requested content is provided to the mobile terminal upon a trigger that is related to the requested content. The trigger event may include the mobile terminal returning to a location from which certain content was previously requested. The non-requested content may further be based on a related general user profile that indicates usage of an alternate electronic device to access content through the portal.
1. A method comprising:
receiving, by a processor associated with a portal service, a communication from a mobile device;
establishing, via the portal service processor, based on said communication, a mobile profile at a network location associated with the portal service, said mobile profile initially comprising information indicating characteristics of the mobile device, the information further indicating capabilities of the mobile device that are associated with and based on a service provided by the portal service;
monitoring, via the portal service processor, online activities of the mobile device, said monitoring comprising identifying communications associated with the mobile device and comparing characteristics of each communication to the information stored in said mobile profile;
identifying, via the portal service processor, changes to the mobile device based on said monitoring; and
updating, via the portal service processor, said mobile profile to include information related to said changes, said updated mobile profile comprising current characteristics and capabilities of the mobile device.
2. The method of claim 1 , further comprising:
analyzing the mobile profile, and based on said analysis, determining locations at which the mobile device is active on the network, said determination based on analysis of the current characteristics and capabilities of the mobile device.
3. The method of claim 2 , further comprising:
analyzing the current characteristics and capabilities of the mobile device, and based on said analysis, determining weights for each characteristic and capability, wherein said determination of the location is further based on the weighted characteristics and capabilities of the mobile device.
4. The method of claim 3 , further comprising:
determining, based on said weight of each characteristic and capability, a category that describes a user of the mobile device.
5. The method of claim 4 , further comprising:
prefetching, prior to said mobile device being determined to be within a predetermined distance to a location, a digital content item based on said category; and
communicating said prefetched digital content item to said mobile device upon said predetermined distance being satisfied.
6. The method of claim 2 , further comprising:
determining a merchant located within a predetermined distance from a location in the determined locations;
transmitting information to the merchant comprising data indicating said mobile device is within said predetermined distance; and
receiving a digital content item from said merchant.
7. The method of claim 6 , further comprising:
communicating said received digital content item to said mobile device.
8. The method of claim 1 , further comprising:
receiving, from the mobile device, permission to track said online activities.
9. The method of claim 1 , wherein said online activities comprise web sites that the mobile user accesses, when the mobile user accesses those sites, and geographic locations at which the mobile user accesses those sites.
10. A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions, such that when a processor associated with a portal service executes the instructions, a method is performed comprising:
receiving, by the portal service processor, a communication from a mobile device;
establishing, via the portal service processor, based on said communication, a mobile profile at a network location associated with the portal service, said mobile profile initially comprising information indicating characteristics of the mobile device, the information further indicating capabilities of the mobile device that are associated with and based on a service provided by the portal service;
monitoring, via the portal service processor, online activities of the mobile device, said monitoring comprising identifying communications associated with the mobile device and comparing characteristics of each communication to the information stored in said mobile profile;
identifying, via the portal service processor, changes to the mobile device based on said monitoring; and
updating, via the portal service processor, said mobile profile to include information related to said changes, said updated mobile profile comprising current characteristics and capabilities of the mobile device.
11. The non-transitory computer-readable storage medium of claim 10 , further comprising:
analyzing the mobile profile, and based on said analysis, determining locations at which the mobile device is active on the network, said determination based on analysis of the current characteristics and capabilities of the mobile device.
12. The non-transitory computer-readable storage medium of claim 11 , further comprising:
analyzing the current characteristics and capabilities of the mobile device, and based on said analysis, determining weights for each characteristic and capability, wherein said determination of the location is further based on the weighted characteristics and capabilities of the mobile device.
13. The non-transitory computer-readable storage medium of claim 12 , further comprising:
determining, based on said weight of each characteristic and capability, a category that describes a user of the mobile device.
14. The non-transitory computer-readable storage medium of claim 13 , further comprising:
prefetching, prior to said mobile device being determined to be within a predetermined distance to a location, a digital content item based on said category; and
communicating said prefetched digital content item to said mobile device upon said predetermined distance being satisfied.
15. The non-transitory computer-readable storage medium of claim 11 , further comprising:
determining a merchant located within a predetermined distance from a location in the determined locations;
transmitting information to the merchant comprising data indicating said mobile device is within said predetermined distance; and
receiving a digital content item from said merchant.
16. The non-transitory computer-readable storage medium of claim 15 , further comprising:
communicating said received digital content item to said mobile device.
17. The non-transitory computer-readable storage medium of claim 10 , further comprising:
receiving, from the mobile device, permission to track said online activities.
18. The non-transitory computer-readable storage medium of claim 10 , wherein said online activities comprise web sites that the mobile user accesses, when the mobile user accesses those sites, and geographic locations at which the mobile user accesses those sites.
19. A computing device comprising:
a processor; and
a non-transitory computer-readable storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising:
logic executed by the processor for receiving, by a portal service, a communication from a mobile device;
logic executed by the processor for establishing, via the portal service, based on said communication, a mobile profile at a network location associated with the portal service, said mobile profile initially comprising information indicating characteristics of the mobile device, the information further indicating capabilities of the mobile device that are associated with and based on a service provided by the portal service;
logic executed by the processor for monitoring, via the portal service, online activities of the mobile device, said monitoring comprising identifying communications associated with the mobile device and comparing characteristics of each communication to the information stored in said mobile profile;
logic executed by the processor for identifying, via the portal service, changes to the mobile device based on said monitoring; and
logic executed by the processor for updating, via the portal service, said mobile profile to include information related to said changes, said updated mobile profile comprising current characteristics and capabilities of the mobile device.
20. The computing device of claim 19 , further comprising:
logic executed by the processor for prefetching, prior to said mobile device being determined to be within a predetermined distance to a location, a digital content item based on said category; and
logic executed by the processor for communicating said prefetched digital content item to said mobile device upon said predetermined distance being satisfied.