Systems and methods for anonymous behavioral-based records identification
Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.
1. A method comprising:
receiving, from one or more computing devices, first data comprising anonymous information associated with user interactions with the one or more computing devices;
determining, based on the first data, second data indicating behavioral information associated with the user interactions;
generating, based on the behavioral information, one or more behavioral markers;
generating, based on the one or more behavioral markers, one or more fingerprints associated with the one or more computing devices; and
determining, based on the one or more fingerprints, identifying information of one or more users of the one or more computing devices.
2. The method of claim 1 , wherein the determining the second data comprises:
determining, based on the first data, a timeline of the user interactions over a time duration.
3. The method of claim 2 , wherein at least a portion of the first data comprises unstructured data and the determining the second data further comprises:
matching at least a portion of the unstructured data with a time on the timeline.
4. The method of claim 2 , wherein the generating the one or more behavioral markers comprises:
aggregating at least a portion of the behavioral information over the time duration.
5. The method of claim 1 , wherein the one or more fingerprints indicate information unique to the one or more computing devices.
6. The method of claim 1 , wherein the user interactions include at least one of television viewing, downloading a file, Internet activity, social network activity, electronic program guide activity, personal video recorder activity, or purchasing activity.
7. The method of claim 1 , wherein the determining the identifying information indicates an effectiveness of the one or more behavioral markers or the one or more fingerprints.
8. A device comprising:
one or more processors; and
memory storing instructions that, when executed by the one or more processors, cause the device to:
receive, from one or more computing devices, first data comprising anonymous information associated with user interactions with the one or more computing devices;
determine, based on the first data, second data indicating behavioral information associated with the user interactions;
generate, based on the behavioral information, one or more behavioral markers; and
generate, based on the one or more behavioral markers, one or more fingerprints associated with the one or more computing devices; and
determine, based on the one or more fingerprints, identifying information of one or more users of the one or more computing devices.
9. The device of claim 8 , wherein the determining the second data comprises:
determining, based on the first data, a timeline of the user interactions over a time duration.
10. The device of claim 9 , wherein at least a portion of the first data comprises unstructured data and the determining the second data further comprises:
matching at least a portion of the unstructured data with a time on the timeline.
11. The device of claim 9 , wherein the generating the one or more behavioral markers comprises:
aggregating at least a portion of the behavioral information over the time duration.
12. The device of claim 8 , wherein the one or more fingerprints indicate information unique to the one or more computing devices.
13. The device of claim 8 , wherein the user interactions include at least one of television viewing, downloading a file, Internet activity, social network activity, electronic program guide activity, personal video recorder activity, or purchasing activity.
14. The device of claim 8 , wherein the determining the identifying information indicates an effectiveness of the one or more behavioral markers or the one or more fingerprints.
15. A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a processor, cause:
receiving, from one or more computing devices, first data comprising anonymous information associated with user interactions with the one or more computing devices;
determining, based on the first data, second data indicating behavioral information associated with the user interactions;
generating, based on the behavioral information, one or more behavioral markers;
generating, based on the one or more behavioral markers, one or more fingerprints associated with the one or more computing devices; and
determining, based on the one or more fingerprints, identifying information of one or more users of the one or more computing devices.
16. The non-transitory computer-readable storage medium of claim 15 , wherein the determining the second data comprises:
determining, based on the first data, a timeline of the user interactions over a time duration.
17. The non-transitory computer-readable storage medium of claim 16 , wherein at least a portion of the first data comprises unstructured data and the determining the second data further comprises:
matching at least a portion of the unstructured data with a time on the timeline.
18. The non-transitory computer-readable storage medium of claim 16 , wherein the generating the one or more behavioral markers comprises:
aggregating at least a portion of the behavioral information over the time duration.
19. The non-transitory computer-readable storage medium of claim 15 , wherein the one or more fingerprints indicate information unique to the one or more computing devices.
20. The non-transitory computer-readable storage medium of claim 15 , wherein the user interactions include at least one of television viewing, downloading a file, Internet activity, social network activity, electronic program guide activity, personal video recorder activity, or purchasing activity.