Guidance information relating to a target image

1. A non-transitory storage medium storing instructions that upon execution cause an electronic device to:

receive user selection of a target image of a physical target that is to be captured in visual data of an environment for invoking to an augmented reality presentation;

capture, by an electronic device, the visual data of the environment;

display, in a display screen of the electronic device, the visual data of the environment as the visual data is captured;

display, in the display screen, guidance information relating to the target image to assist a user in finding the physical target so that the captured visual data of the environment includes the physical target; and

responsive to matching a candidate physical target in the captured visual data of the environment to the target image, trigger display of the augmented reality presentation in the display screen of the electronic device.

2. The non-transitory storage medium of claim 1 , wherein the guidance information is displayed concurrently with the captured visual data of the environment.

3. The non-transitory storage medium of claim 2 , wherein the guidance information is displayed in a first portion of the display screen, and the concurrently displayed captured visual data of the environment is displayed in a second, different portion of the display screen.

4. The non-transitory storage medium of claim 2 , wherein the displayed guidance information is displayed as an overlay over the captured visual data of the environment in the display screen.

5. The non-transitory storage medium of claim 1 , wherein the displayed guidance information comprises the target image.

6. The non-transitory storage medium of claim 1 , wherein the displayed guidance information comprises position information to assist the user in re-positioning the electronic device towards the physical target.

7. The non-transitory storage medium of claim 6 , wherein the candidate physical target is matched to the target image based on object recognition of the candidate physical target that includes receiving a score that indicates a likelihood of the candidate physical target matching the target image.

8. The non-transitory storage medium of claim 1 , wherein the visual data of the environment is captured before and after the user has re-positioned the electronic device to focus on the physical target based on the guidance information.

9. The non-transitory storage medium of claim 1 , wherein receiving the user selection of the target image comprises receiving the user selection:

in response to user selection of the target image from among a plurality of target images presented in the display screen, or

in response to opening an application in the electronic device.

10. An electronic device comprising:

a camera to capture visual data of an environment;

a display device comprising a display screen; and

a processor to:

receive user selection of a target image of a physical target that is to be captured in the visual data of the environment for invoking an augmented reality presentation;

cause display, in the display screen, of the visual data of the environment as the visual data is captured;

cause display, in the display screen, guidance information relating to the target image to assist a user in finding the physical target so that the captured visual data of the environment includes the physical target; and

responsive to matching a candidate physical target in the captured visual data of the environment to the target image, trigger presentation of the augmented reality presentation.

11. The electronic device of claim 10 , wherein the displayed guidance information includes the target image.

12. The electronic device of claim 10 , wherein the displayed guidance information includes position information indicating a location of the physical target.

13. The electronic device of claim 10 , wherein the processor is to further determine one or both of a position and an orientation of the electronic device, and to trigger display of the guidance information based on one or both of the position and the orientation of the electronic device.

14. A method comprising:

receiving, by an electronic device, user selection of a target image of a physical target that is to be captured in visual data of an environment for invoking an augmented reality presentation;

displaying, in a display screen of the electronic device, the visual data of the environment as the visual data is captured by a camera of the electronic device; and

displaying, in the display screen, the target image concurrently with the captured visual data of the environment, to assist a user in finding the physical target so that the captured visual data of the environment includes the physical target; and

responsive to matching a candidate physical target in the captured visual data of the environment to the target image, triggering display of the augmented reality presentation in the display screen of the electronic device.

15. The method of claim 14 , further comprising:

displaying, in the display screen, position information that indicates a location of the target image relative to the electronic device.