IP Library Granted Patent US 11,216,536
Granted Patent B2
US 11,216,536 · App. 16/086,577 · Granted Jan 4, 2022

Data watermarking and fingerprinting system and method

Inventors: Arthur Coleman (Carmel Valley, CA); Martin Rose (Superior, CO); Christina Tsz Ling Leung (Foster City, CA); Michael Anderson (Conway, AR)
Assignee: LiveRamp, Inc.
G06F21/16G06F16/41G06N20/00G09C1/00H04L9/0643G06F2221/0733G06F2221/0737H04L2209/608
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Quick Facts
Patent No.
US 11,216,536
App. No.
16/086,577
Granted
Jan 4, 2022
Kind
B2
Abstract

A system for applying fingerprinting/watermarking of consumer data, and analyzing “wild files” of consumer data to assign a guilt score for a particular party who may have leaked the data, allows the owner of data sources (“Data Owners”) to identify and assert ownership of textual data that has been distributed outside of their firewall in the clear (i.e., without encryption), either intentionally or unintentionally, and assign guilt to parties misusing the data. The system can be used by Data Owners who transmit, lease, or sell data to individuals or organizations (“Trusted Third Parties” or “TTPs”) to recognize and assert ownership of their data in the case where one or more TTPs leaks the data (the leaked file is defined as a “Leaked Subset”) into the hands of others (“Bad Actors”) who either knowingly or unknowingly use the data illegally.

Claims (5)

1. A method for watermarking and fingerprinting a data set, the method comprising the steps of:

reading the data set from an input data file or feed into a computing system memory;

while the data set still resides in the computing system memory, applying a watermark to the data set, wherein the watermark in the data set is not detectable by a third party after the watermark is applied, and wherein a watermarking algorithm chosen to apply the watermark to the data set is chosen from a plurality of potential watermarking algorithms;

while the data set still resides in the computing system memory, extracting a metadata set from the data set; and

while the data set still resides in the computing system memory, creating a fingerprint for the data, wherein the fingerprint comprises a subset of data smaller than the data set but that is sufficient to identify the data set and wherein the fingerprint comprises the metadata set, further wherein the fingerprint is a visual fingerprint comprising statistical patterns in fields to form a statistical image, and further wherein a fingerprinting algorithm chosen to apply the fingerprint is chosen from a plurality of potential fingerprinting algorithms.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 9, 2018
From: ACXIOM LLC
To: LIVERAMP, INC.
Reel/Frame 047110/0646 →
CHANGE OF NAME Recorded Oct 2, 2018
From: ACXIOM CORPORATION
To: ACXIOM LLC
Reel/Frame 047185/0083 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 19, 2018
From: COLEMAN, ARTHUR; ROSE, MARTIN; LEUNG, CHRISTINA TSZ LING; ANDERSON, MICHAEL
To: ACXIOM CORPORATION
Reel/Frame 046916/0801 →
Continuity (2)
Provisional Application 62311289 · Mar 21, 2016
Related Publication 20190095595A1 · Mar 28, 2019