IP Library Granted Patent US 11,049,300
Granted Patent B2
US 11,049,300 · App. 16/120,517 · Granted Jun 29, 2021

Devices, systems and methods for mini-banner content

Inventors: Sheshank Kodam (Aurora, CO); Vijetha Balla (Aurora, CO)
Assignee: DISH Network L.L.C.
G06T11/60G06Q30/0276H04N21/4316H04N21/44008H04N21/812
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Quick Facts
Patent No.
US 11,049,300
App. No.
16/120,517
Granted
Jun 29, 2021
Kind
B2
Abstract

Devices, systems, and methods are provided for use in interpreting, converting, generating, embedding, presenting, storing and otherwise using mini-banner content. For at least one embodiment, a mini-banner content system may include a secondary content system element which executes non-transient computer executable instructions to configure: a content interpreter to interpret secondary content, identify aspect information, and output the aspect information; a content converter, which when receiving aspect information at least one of retrieves a first element corresponding to the aspect information and/or generates a second element corresponding to the aspect information, and generates a mini-banner content element based upon results of the retrieving operation and/or the generating operation.

Claims (99)

1. A mini-banner content system, comprising:

a secondary content system element including first non-transient computer executable instructions which configure:

a content interpreter to

interpret secondary content,

wherein the interpreting of the secondary content includes discerning one or more aspects of the secondary content to determine a feature, function or characteristic of the secondary content;

wherein the one or more aspects of the secondary content includes:

a visible aspect and at least one of a non-visible aspect and a background aspect of the secondary content;

wherein the visible aspect, when rendered on a display device, is visually perceptible by a person; and

based on an interpretation of the secondary content, identify aspect information,

wherein the aspect information identifies the visible aspect and the at least one of the non-visible aspect and the background aspect; and

output the aspect information;

a content converter to:

receive the aspect information;

perform, based on the received aspect information:

an element retrieving operation, for retrieving a first element corresponding to the aspect information; and

 an element generating operation, for generating a new second element in view of the received aspect information; and

generate a mini-banner content element based upon results of the element retrieving operation and the element generating operation.

2. The mini-banner content system of claim 1 ,

wherein the secondary content comprises a frame of video content.

3. The mini-banner content system of claim 2 ,

wherein the frame of video content comprises one or more images depicting an aspect of the secondary content; and

wherein the content interpreter is configured to interpret the aspect of the secondary content and identify the aspect information.

4. The mini-banner content system of claim 3 , comprising:

an element database, communicatively coupled to the content converter, and configured to store at least one of the first element and the second element;

wherein at least one of the first element and the second element further correspond to the aspect of the secondary content.

5. The mini-banner content system of claim 4 ,

wherein the secondary content includes advertising content for an advertised article of commerce; and

wherein the aspect of the secondary content relates to the advertised article of commerce.

6. The mini-banner content system of claim 5 ,

wherein the aspect of the secondary content includes a source of origin for the article of commerce.

7. The mini-banner content system of claim 3 ,

wherein the content converter is configured to output the mini-banner content element; and

wherein the mini-banner content system further comprises:

a mini-banner content element database, communicatively coupled to the content converter, configured to store the mini-banner content element output by the content converter.

8. The mini-banner content system of claim 7 ,

wherein the mini-banner content element database is configured to store the mini-banner content element output by the content converter in at least one of a standard content format, an augmented reality content format, and a virtual reality content format.

9. The mini-banner content system of claim 7 , comprising:

a mini-system presenter including second non-transient computer executable instructions which configure:

a mini-content embedder to embed the mini-banner content element into a primary content presentation.

10. The mini-banner content system of claim 9 ,

wherein the mini-system presenter comprises third non-transient computer executable instructions which configure:

a content detector to determine a form of the primary content; and

wherein the mini-content embedder selects the mini-banner content element to embed into the primary content presentation based on the form of the primary content.

11. The mini-banner system of claim 10 ,

wherein the form of the primary content includes virtual reality content;

wherein the mini-banner content element comprises a mini-banner virtual reality content element; and

wherein the mini-content embedder selects the mini-banner virtual reality content element to embed into the primary content presentation.

12. The mini-banner system of claim 10 ,

wherein the form of the primary content includes virtual reality content;

wherein the mini-banner content element does not include a second mini-banner virtual reality content element;

wherein the mini-content embedder is configured to

generate from the mini-banner content element the second mini-banner virtual reality content element; and

embed the second mini-banner virtual reality content element into the primary content presentation.

13. A mini-system presenter, comprising:

a content detector;

a display driver;

a content interpreter;

a content converter; and

a mini-banner content embedder;

wherein the content detector is configured to determine a form of primary content;

wherein the content interpreter is configured to perform first non-transient computer executable operations including:

interpret the primary content;

wherein the interpreting of the primary content includes discerning one or more aspects of the primary content to determine a feature, function or characteristic of the primary content;

wherein the one or more aspects of the primary content includes a visible aspect and a non-visible aspect of the secondary content;

wherein the visible aspect, when rendered on a display device, is visually perceptible by a person; and

based on an interpretation of the primary content, identify aspect information for the primary content;

wherein the aspect information for the primary content identifies the visible aspect and the non-visible aspect;

wherein the content converter is configured to perform second non-transient computer executable operations including:

receiving the aspect information from the content interpreter;

retrieving a first element corresponding to the aspect information;

generating a second element in view of the received aspect information; and

generating a mini-banner content element using the first element and the second element;

wherein the mini-content embedder is configured to embed the mini-banner content element into the primary content and output combined content; and

wherein the display driver is configured to output the combined content to a user device for presentation to a user.

14. The mini-system presenter of claim 13 ,

wherein the mini-banner content element relates to an aspect of secondary content.

15. The mini-system presenter of claim 14 ,

wherein the mini-banner content element, based on the aspect of secondary content, is at least one of selected from an element database or generated.

16. The mini-system presenter of claim 15 ,

wherein the at least one mini-banner content element comprises a mini-banner virtual reality content element.

17. A method for facilitating use of mini-banner content elements comprising:

interpreting at least one aspect of secondary content;

wherein the interpreting of the at least one aspect of secondary content includes:

discerning the at least one visible aspect of the secondary content to determine a humanly perceptible visible feature, function or characteristic of the secondary content; and

discerning a background aspect of the secondary content;

based on an interpretation of the at least one aspect of secondary content, identifying aspect information;

wherein the aspect information identifies the humanly perceptible visible aspect of the secondary content and the background aspect of the secondary content;

converting, by a content converter, the aspect information into a mini-banner content element, by performing non-transient computer executable operations including:

retrieving a first element corresponding to the aspect information;

generating a new second element corresponding to the aspect information; and

generating the mini-banner content element from both the first element and the second element; and

embedding the mini-banner content element into a presentation of primary content.

18. The method of claim 17 ,

wherein the first element is selected from an element database.

19. The method of claim 17 , comprising:

combining, by the content converter, the first element with the second element; and

wherein the mini-banner content element comprises a combination of the first element and the second element.

20. The method of claim 19 ,

wherein at least one of the first element and the second element facilitates presentation of the mini-banner content element in a virtual reality form.

Assignments (2)
SECURITY INTEREST Recorded Nov 30, 2021
From: DISH BROADCASTING CORPORATION; DISH NETWORK L.L.C.; DISH TECHNOLOGIES L.L.C.
To: U.S. BANK, NATIONAL ASSOCIATION, AS COLLATERAL AGENT
Reel/Frame 058295/0293 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 4, 2018
From: KODAM, SHESHANK, MR; BALLA, VIJETHA, MS
To: DISH NETWORK L.L.C.
Reel/Frame 046775/0739 →
Continuity (1)
Related Publication 20200074706A1 · Mar 5, 2020