IP Library Granted Patent US 10,482,493
Granted Patent B2
US 10,482,493 · App. 16/126,294 · Granted Nov 19, 2019

Correlating geographic positions of mobile devices with point-of-sales device transactions

Inventors: Brian Gabriel Nash (Seattle, WA); Andrew Hoy Stein (Carlsbad, CA)
Assignee: Splunk Inc.
G06Q30/0246G01S5/0252G06Q20/3224G06Q30/0205H04W4/02H04L67/22H04W4/023
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Quick Facts
Patent No.
US 10,482,493
App. No.
16/126,294
Granted
Nov 19, 2019
Kind
B2
Abstract

Embodiments are disclosed for a method that may include accessing events in a field-searchable data store. The events may include raw machine data associated with a timestamp. The raw machine data may represent interactions between a mobile device and one or more network devices at a locale. The method may further include determining, based on the interactions, one or more geographic positions of the mobile device, and calculating a metric for the locale using the geographic positions.

Claims (79)

1. A method, comprising:

accessing a plurality of events in a field-searchable data store, the plurality of events comprising raw machine data associated with a timestamp, the raw machine data representing a plurality of interactions between a mobile device and at least one network device at a locale;

determining, based on the plurality of interactions, at least one geographic position of the mobile device;

calculating a metric for the locale using the at least one geographic position;

obtaining a plurality of sales transactions from a point of sale (POS) device at the locale;

correlating the at least one geographic position and at least one time interval determined from the plurality of interactions with the plurality of sales transactions;

determining, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions; and

predicting, using the impact on the metric, a value of the metric in a periodic time interval using a trend in a plurality of previous values of the metric in the periodic time interval.

2. The method of claim 1 ,

wherein the metric is a wait time in a line at a register at the locale.

3. The method of claim 1 , further comprising:

obtaining, in response to the correlating, at least one correlation comprising a first correlation of a first geographic position and a first time interval;

identifying the first correlation as an anomaly; and

excluding, in response to identifying the first correlation as an anomaly, the first correlation from the at least one correlation.

4. The method of claim 1 ,

wherein the metric is a walk-by conversion rate at the locale.

5. The method of claim 1 , further comprising:

adjusting, in response to predicting the value of the metric, an operating parameter of the locale.

6. The method of claim 1 , further comprising:

obtaining sensor data from at least one sensor at the locale; and

correlating the at least one geographic position and at least one time interval determined from the plurality of interactions with the sensor data.

7. The method of claim 1 , further comprising:

obtaining sensor data from at least one sensor at the locale; and

correlating the at least one geographic position and at least one time interval determined from the plurality of interactions with the sensor data, wherein the metric is a spike in a size of walk-by traffic at the locale.

8. The method of claim 1 , wherein the at least one network device comprises a wireless access point.

9. The method of claim 1 , wherein the plurality of interactions comprises a request from the mobile device to connect to a network at the locale via the at least one network device.

10. The method of claim 1 , wherein the metric is a processing time to redeem the promotion.

11. A computer system, comprising:

a field-searchable data store comprising raw machine data associated with a timestamp, the raw machine data representing a plurality of interactions between a mobile device and at least one network device at a locale; and

circuitry configured to:

access the plurality of events;

determine, based on the plurality of interactions, at least one geographic position of the mobile device;

calculate a metric for the locale using the at least one geographic position;

obtain a plurality of sales transactions from a point of sale (POS) device at the locale;

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions with the plurality of sales transactions;

determine, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions; and

predict, using the impact on the metric, a value of the metric in a periodic time interval using a trend in previous values of the metric in the periodic time interval.

12. The system of claim 11 , wherein the circuitry is further configured to:

obtain, in response to the correlating, at least one correlation, the at least one correlation comprising a first correlation of a first geographic position and a first time interval;

identify the first correlation as an anomaly; and

exclude, in response to identifying the first correlation as an anomaly, the first correlation from the at least one correlation.

13. The system of claim 11 , wherein the circuitry is further configured to:

obtain sensor data from at least one sensor at the locale; and

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions with the sensor data.

14. The system of claim 11 , wherein the at least one network device comprises a wireless access point.

15. The system of claim 11 , wherein the plurality of interactions comprises a request from the mobile device to connect to a network at the locale via the at least one network device.

16. The system of claim 11 , wherein the metric is a wait time in a line at a register at the locale.

17. The system of claim 11 , wherein the metric is a walk-by conversion rate at the locale.

18. The system of claim 11 , wherein the circuitry is further configured to:

adjust, in response to predicting the value of the metric, an operating parameter of the locale.

19. The system of claim 11 , wherein the circuitry is further configured to:

obtain sensor data from at least one sensor at the locale; and

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions with the sensor data, wherein the metric is a spike in a size of walk-by traffic at the locale.

20. The system of claim 11 , wherein the metric is a processing time to redeem the promotion.

21. A non-transitory computer-readable medium comprising instructions, execution of which in a computer system causes the computer system to:

access a plurality of events in a field-searchable data store, the plurality of events comprising raw machine data associated with a timestamp, the raw machine data representing a plurality of interactions between a mobile device and at least one network device at a locale;

determine, based on the plurality of interactions, at least one geographic position of the mobile device;

calculate a metric for the locale using the at least one geographic position;

obtain a plurality of sales transactions from a point of sale (POS) device at the locale;

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions with the plurality of sales transactions;

determine, in response to the correlating, an impact on the metric by a promotion used in the plurality of sales transactions; and

predict, using the impact on the metric, a value of the metric in a periodic time interval using a trend in a plurality of previous values of the metric in the periodic time interval.

22. The non-transitory computer-readable medium of claim 21 , wherein the instructions, upon execution, further cause the computer system to:

obtain sensor data from at least one sensor at the locale; and

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions with the sensor data.

23. The non-transitory computer-readable medium of claim 21 , wherein the at least one network device comprises a wireless access point.

24. The non-transitory computer-readable medium of claim 21 , wherein the plurality of interactions comprises a request from the mobile device to connect to a network at the locale via the at least one network device.

25. The non-transitory computer-readable medium of claim 21 , wherein the metric is a wait time in a line at a register at the locale.

26. The non-transitory computer-readable medium of claim 21 , wherein the instructions, upon execution, further cause the computer system to:

obtain, in response to the correlating, at least one correlation comprising a first correlation of a first geographic position and a first time interval;

identify the first correlation as an anomaly; and

exclude, in response to identifying the first correlation as an anomaly, the first correlation from the at least one correlation.

27. The non-transitory computer-readable medium of claim 21 , wherein the metric is a walk-by conversion rate at the locale.

28. The non-transitory computer-readable medium of claim 21 , wherein the instructions, upon execution, further cause the computer system to:

adjust, in response to predicting the value of the metric, an operating parameter of the locale.

29. The non-transitory computer-readable medium of claim 21 , wherein the instructions, upon execution, further cause the computer system to:

obtain sensor data from at least one sensor at the locale; and

correlate the at least one geographic position and at least one time interval determined from the plurality of interactions with the sensor data, wherein the metric is a spike in a size of walk-by traffic at the locale.

30. The non-transitory computer-readable medium of claim 21 , wherein the metric is a processing time to redeem the promotion.

Assignments (5)
CHANGE OF NAME Recorded Jul 22, 2025
From: SPLUNK INC.
To: SPLUNK LLC
Reel/Frame 072170/0599 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 22, 2025
From: SPLUNK LLC
To: CISCO TECHNOLOGY, INC.
Reel/Frame 072173/0058 →
CHANGE OF NAME Recorded Jan 6, 2025
From: SPLUNK INC.
To: SPLUNK LLC
Reel/Frame 069825/0558 →
CORRECTIVE ASSIGNMENT TO CORRECT THE RECEIVING PARTY NAME PREVIOUSLY RECORDED AT REEL: 46841 FRAME: 127. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Dec 11, 2019
From: NASH, BRIAN GABRIEL; STEIN, ANDREW HOY
To: SPLUNK INC.
Reel/Frame 051258/0188 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 11, 2018
From: NASH, BRIAN GABRIEL; STEIN, ANDREW HOY
To: SPLUNK, INC.
Reel/Frame 046841/0127 →