IP Library Granted Patent US 10,783,215
Granted Patent B2
US 10,783,215 · App. 16/132,891 · Granted Sep 22, 2020

Digital image and content display systems and methods

Inventor: Amy Lee (San Mateo, CA)
Assignee: Oath Inc.
G06F16/958G06F16/434G06F16/438G06F40/154G06F40/166G06Q30/00G06T13/80H04L67/02H04L67/10
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Quick Facts
Patent No.
US 10,783,215
App. No.
16/132,891
Granted
Sep 22, 2020
Kind
B2
Abstract

Disclosed herein are systems and methods for displaying images and contextually relevant content on a digital content platform, such as a web page. In one embodiment, for example, the systems and methods include receiving a request for content call from an end-user device, identifying content that is contextually relevant to the image, delivering the content to the end-user device, and delivering a computer-readable instruction that causes the end-user device to perform an animation that displays the content in a spatial relationship with respect to the image as originally published. The spatial relationship is defined such that the content appears to be displayed on a backside of the image.

Claims (43)

1. A method, comprising:

receiving a request for content call from a device;

identifying contextually relevant content that is contextually relevant to an image published on a digital content platform;

delivering the contextually relevant content to the device; and

delivering a computer-readable instruction that causes the device to perform an animation that displays the contextually relevant content in a spatial relationship with respect to the image as published.

2. The method of claim 1 , wherein the contextually relevant content is identified using a crowdsourcing network.

3. The method of claim 1 , wherein the contextually relevant content is identified using a thematic tagging engine.

4. The method of claim 1 , wherein the contextually relevant content is identified using text published proximate to the image.

5. The method of claim 1 , wherein the computer-readable instruction that causes the device to perform the animation incorporates at least one of CSS language, JavaScript language, or HTML 5 Canvas language.

6. The method of claim 1 , comprising:

delivering computer-readable instructions that cause the device to communicate data directly with a content server.

7. A non-transitory computer-readable storage medium, stored on a content server, comprising:

instructions executable by at least one processing device that, when executed, cause the at least one processing device to:

receive a request for content call from a device;

identify contextually relevant content that is contextually relevant to an image published on a digital content platform;

deliver the contextually relevant content to the device; and

deliver a computer-readable instruction that causes the device to perform an animation that displays the contextually relevant content in a spatial relationship with respect to the image as published.

8. The non-transitory computer-readable storage medium of claim 7 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to provide the image to a crowdsourcing network, and receive the contextually relevant content from the crowdsourcing network.

9. The non-transitory computer-readable storage medium of claim 7 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to provide the image to a thematic tagging engine, and receive the contextually relevant content from the thematic tagging engine.

10. The non-transitory computer-readable storage medium of claim 7 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to deliver the image to a thematic tagging engine, and receive a thematic tag from the thematic tagging engine.

11. The non-transitory computer-readable storage medium of claim 10 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to identify the contextually relevant content for the image using the thematic tag.

12. The non-transitory computer-readable storage medium of claim 7 , wherein the contextually relevant content for the image is identified using text published proximate to the image.

13. The non-transitory computer-readable storage medium of claim 7 , wherein the computer-readable instruction that causes the device to perform the animation incorporates at least one of CSS language, JavaScript language, or HTML 5 Canvas language.

14. A non-transitory computer-readable storage medium, comprising:

instructions executable by at least one processing device that, when executed, cause the at least one processing device to:

publish multiple images on a user interface;

request additional content from a content server in response to activation of an image of the multiple images;

receive contextually relevant content for the image from the content server; and

perform an animation that modifies the image and displays the contextually relevant content in a spatial relationship with the image.

15. The non-transitory computer-readable storage medium of claim 14 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to provide the image to a crowdsourcing network, and receive the contextually relevant content from the crowdsourcing network.

16. The non-transitory computer-readable storage medium of claim 14 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to provide the image to a thematic tagging engine, and receive the contextually relevant content from the thematic tagging engine.

17. The non-transitory computer-readable storage medium of claim 14 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to deliver the image to a thematic tagging engine, and receive a thematic tag from the thematic tagging engine.

18. The non-transitory computer-readable storage medium of claim 17 , comprising:

instructions executable by the at least one processing device that, when executed, cause the at least one processing device to identify the contextually relevant content for the image using the thematic tag.

19. The non-transitory computer-readable storage medium of claim 14 , wherein the contextually relevant content for the image is identified using text published proximate to the image.

20. The non-transitory computer-readable storage medium of claim 14 , wherein the instructions that cause the at least one processing device to perform the animation that modifies the image incorporates at least one of CSS language, JavaScript language, or HTML 5 Canvas language.

Assignments (2)
CHANGE OF NAME Recorded Mar 22, 2022
From: VERIZON MEDIA INC.
To: YAHOO AD TECH LLC
Reel/Frame 059472/0163 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 26, 2020
From: OATH INC.
To: VERIZON MEDIA INC.
Reel/Frame 054258/0635 →