SYSTEM AND METHOD FOR ATTRIBUTING USER ACTION TO ENGAGEMENT WITH ONLINE CONTENT
A computer-implemented method and corresponding system for determining attribution for an action taken by a user exposed to published content on a plurality of online platforms, the method including receiving an engagement call transmitted by the user's mobile communication device for each engagement with the published content by the user; attributing, based on the engagement calls, the user action to a corresponding content publisher on whose online platform the user engaged with the published content; and facilitating an adjustment of future content presentations based on the attribution.
1 . A method for determining attribution for an action taken by a user exposed to published content on a plurality of online platforms comprising:
receiving an engagement call transmitted by a user's mobile communication device for each engagement with the published content by the user;
attributing, based on the engagement calls, the action taken by the user to a corresponding content publisher on whose online platform the user engaged with the published content; and
facilitating an adjustment of future content presentations based on the attribution.
2 . The method of claim 1 , wherein the online platform comprises at least one of a Web site and a software application.
3 . The method of claim 1 , wherein each engagement call comprises indicia of user engagement with the published content.
4 . The method of claim 1 , wherein engagement with the published content by the user comprises at least one of scrolling through the published content, interacting with the published content, playing a mini-version of a game, and any combination thereof.
5 . The method of claim 1 , wherein the action taken by the user comprises installing a new software application.
6 . The method of claim 1 , wherein engagement with the published content by the user comprises playing a mini-version of a game, and wherein the mini-version of the game corresponds to a full version of a new software application.
7 . The method of claim 1 , wherein attributing the action taken by the user comprises determining a level of engagement achieved by the user in a mini-version of a game.
8 . The method of claim 1 , wherein attributing the action taken by the user comprises determining that the corresponding content publisher has a highest priority.
9 . The method of claim 1 , wherein attributing the action taken by the user comprises attributing the action taken by the user based on a total number of engagement calls.
10 . The method of claim 9 , wherein attributing the action taken by the user further comprises applying a weight factor to the total number of engagement calls, wherein the weight factor is associated with a level of engagement achieved by the user.
11 . A system comprising:
one or more computer processors programmed to perform operations comprising:
receiving an engagement call transmitted by a user's mobile communication device for each engagement with the published content by the user;
attributing, based on the engagement calls, the action taken by the user to a corresponding content publisher on whose online platform the user engaged with the published content; and
facilitating an adjustment of future content presentations based on the attribution.
12 . The system of claim 11 , wherein the online platform comprises at least one of a Web site and a software application.
13 . The system of claim 11 , wherein each engagement call comprises indicia of user engagement with the published content.
14 . The system of claim 11 , wherein the action taken by the user comprises installing a new software application.
15 . The system of claim 11 , wherein engagement with the published content by the user comprises playing a mini-version of a game, and wherein the mini-version of the game corresponds to a full version of a new software application.
16 . The system of claim 11 , wherein attributing the action taken by the user comprises determining a level of engagement achieved by the user in a mini-version of a game.
17 . The system of claim 11 , wherein attributing the action taken by the user comprises determining that the corresponding content publisher has a highest priority.
18 . The system of claim 11 , wherein attributing the action taken by the user comprises attributing the action taken by the user based on a total number of engagement calls.
19 . The system of claim 18 , wherein attributing the action taken by the user further comprises applying a weight factor to the total number of engagement calls, wherein the weight factor is associated with a level of engagement achieved by the user.
20 . An article, comprising:
a non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more computer processors, cause the computer processors to perform operations comprising:
receiving an engagement call transmitted by a user's mobile communication device for each engagement with the published content by the user;
attributing, based on the engagement calls, the action taken by the user to a corresponding content publisher on whose online platform the user engaged with the published content; and
facilitating an adjustment of future content presentations based on the attribution.