Systems and methods for delivery of content via multicast and unicast

1. A method for delivering content via a combination of a multicast source and a unicast stream, the method comprising:

receiving, from user equipment, a request for the content;

identifying a plurality of multicast sources, wherein each stream in the plurality of multicast sources provides access to the content;

determining a recent multicast source from the plurality of multicast sources, wherein the recent multicast source most recently began delivering the content relative to other multicast sources of the plurality of multicast sources;

transmitting, to the user equipment, an identity of the recent multicast source;

retrieving data indicating a position in the content of the recent multicast source corresponding with when the user equipment began buffering the recent multicast source;

calculating a projected unicast stream length based on a difference in a start time in the content of the unicast stream and the position in the content when the user equipment began buffering the recent multicast source;

detecting an advertisement period in the unicast stream;

reducing the advertisement period, wherein the advertisement period in the unicast stream is reduced based on the projected unicast stream length; and

providing a beginning portion of the content to the user equipment via the unicast stream.

2. The method of claim 1 , wherein providing the beginning portion of the content to the user equipment via the unicast stream comprises:

transmitting, to the user equipment, the unicast stream;

receiving an indication to end the unicast stream; and

in response to receiving the indication to end the unicast stream, ending the transmission of the unicast stream.

3. The method of claim 1 , wherein providing the beginning portion of the content to the user equipment via the unicast stream comprises:

storing a timestamp indicating a current position of the recent multicast source in the content corresponding with when the user equipment began buffering the recent multicast source;

transmitting, to the user equipment, the unicast stream;

determining the unicast stream has reached a timepoint in the content corresponding with the timestamp;

transmitting, in response to determining the unicast stream reached the timepoint in the content corresponding with the timestamp, an instruction to the user equipment to switch from the unicast stream to a buffer of the recent multicast source; and

ending the transmission of the unicast stream.

4. The method of claim 1 , wherein:

identifying the plurality of multicast sources comprises:

retrieving an identifier of the content;

transmitting a request to a media guidance data source for identities of the plurality of multicast sources, wherein the request to the media guidance data source comprises the identifier of the content; and

receiving a response from the media guidance data source, the response comprising a plurality of identities of the plurality of multicast sources and start times for the plurality of multicast sources; and

determining a source multicast stream from the plurality of multicast sources comprises:

comparing the start times for the plurality of multicast sources with one another; and

identifying, based on comparing the start times for the plurality of multicast sources with one another, one of the plurality of multicast sources, wherein the identified one of the plurality of multicast sources has a latest start time among the plurality of multicast sources that have already begun.

5. The method of claim 1 , further comprising:

detecting an advertisement in the unicast stream;

retrieving textual information related to the advertisement;

removing the advertisement from the unicast stream; and

supplementing the unicast stream with the textual information.

6. The method of claim 1 , further comprising:

identifying a user profile associated with the user equipment;

retrieving advertising content targeted to the user profile;

determining an advertising period in the content; and

inserting the advertising content into the unicast stream at the advertising period.

7. A system for delivering content via a combination of a multicast source and a unicast stream, the system comprising:

communication circuitry; and

control circuitry configured to:

receive, from user equipment via the communication circuitry, a request for the content;

identify a plurality of multicast sources, wherein each stream in the plurality of multicast sources provides access to the content;

determine a recent multicast source from the plurality of multicast sources, wherein the recent multicast source most recently began delivering the content relative to other multicast sources of the plurality of multicast sources;

transmit, to the user equipment, an identity of the recent multicast source;

retrieve data indicating a position in the content of the recent multicast source corresponding with when the user equipment began buffering the recent multicast source;

calculate a projected unicast stream length based on a difference in a start time in the content of the unicast stream and the position in the content when the user equipment began buffering the recent multicast source;

detect an advertisement period in the unicast stream;

reduce the advertisement period, wherein the advertisement period in the unicast stream is reduced based on the projected unicast stream length; and

provide a beginning portion of the content to the user equipment via the unicast stream.

8. The system of claim 7 , wherein the control circuitry is further configured to, when providing the beginning portion of the content to the user equipment via the unicast stream:

transmit, to the user equipment via the communication circuitry, the unicast stream;

receive an indication to end the unicast stream; and

in response to receiving the indication to end the unicast stream, end the transmission of the unicast stream.

9. The system of claim 7 , wherein the control circuitry is further configured to, when providing the beginning portion of the content to the user equipment via the unicast stream:

store a timestamp indicating a current position of the recent multicast source in the content corresponding with when the user equipment began buffering the recent multicast source;

transmit, to the user equipment via the communication circuitry, the unicast stream; determine the unicast stream has reached a timepoint in the content corresponding with the timestamp;

transmit, in response to determining the unicast stream reached the timepoint in the content corresponding with the timestamp, an instruction to the user equipment to switch from the unicast stream to a buffer of the recent multicast source; and

end the transmission of the unicast stream.

10. The system of claim 7 , wherein:

the control circuitry is further configured to, when identifying the plurality of multicast sources:

retrieve an identifier of the content;

transmit, via the communication circuitry, a request to a media guidance data source for identities of the plurality of multicast sources, wherein the request to the media guidance data source comprises the identifier of the content; and

receive a response from the media guidance data source, the response comprising a plurality of identities of the plurality of multicast sources and start times for the plurality of multicast sources; and

the control circuitry is further configured to, when determining a source multicast stream from the plurality of multicast sources:

compare the start times for the plurality of multicast sources with one another; and

identify, based on comparing the start times for the plurality of multicast sources with one another, one of the plurality of multicast sources, wherein the identified one of the plurality of multicast sources has a latest start time among the plurality of multicast sources that have already begun.

11. The system of claim 7 , wherein the control circuitry is further configured to:

detect an advertisement in the unicast stream;

retrieve textual information related to the advertisement;

remove the advertisement from the unicast stream; and

supplement the unicast stream with the textual information.

12. The system of claim 7 , wherein the control circuitry is further configured to:

identify a user profile associated with the user equipment;

retrieve advertising content targeted to the user profile;

determine an advertising period in the content; and

insert the advertising content into the unicast stream at the advertising period.