SYSTEM AND METHOD FOR ASSISTING CUSTOMERS IN ACCESSING APPROPRIATE CUSTOMER SERVICE OPTIONS RELATED TO A COMPANY'S PRODUCTS OR SERVICES

1 . A system for assisting customers in accessing appropriate customer service options related to a business' products or services, comprising:

a configuration portal comprising at least a plurality of programming instructions stored in the memory of, and operating on at least one processor of, a computer system, wherein the plurality of programming instructions, when operating on the processor, cause the computer system to:

allow manual configuration of customer service options based on a business' customer service contact information; or

automatically configure customer service options based on a business' customer service contact information by:

analyzing website data of the business to identify the business' customer service options;

generating an information tree of context-appropriate customer service options based on the identified options; and

sending the information tree and rules information to an interaction widget; and

an interaction widget comprising at least a plurality of programming instructions stored in the memory of, and operating on at least one processor of, a computer system, wherein the plurality of programming instructions, when operating on the processor, cause the computer system to:

generate a graphical user interface that provides context-appropriate information whenever a customer interacts with a link to customer service information on the company's website;

provide visual and textual information within the graphical user interface to the customer to guide the customer to relevant customer service options; and

implement the appropriate customer service action with the company after the customer has been guided to, and selects, a customer service option.

2 . The system of claim 1 , wherein a representative of the business may access a rules interface that allows the representative to modify what customer service options are available to through the interaction widget.

3 . The system of claim 1 , wherein machine learning algorithms are used to optimize the information provided to the customer based on interactions with other customers over time.

4 . A method for assisting customers in accessing appropriate customer service options related to a business' products or services, comprising the steps of:

configuring the customer service options either manually, or automatically by:

loading, at a website analyzer, company information describing customer options offered by a company;

analyzing the information to generate an information tree of context-appropriate customer service options based on the company information; and

parsing the information tree, using an interaction widget, to generate a graphical user interface that provides context-appropriate information whenever a customer interacts with a link to customer service information on the company's website;

providing visual and textual information within the graphical user interface to the customer to guide the customer to relevant customer service options; and

implementing the appropriate customer service action with the company after the customer has been guided to, and selects, a customer service option.

5 . The method of claim 4 , wherein a representative of the company may access a rules interface that allows the representative to modify what customer service options are available to through the interaction widget.

6 . The method of claim 4 , wherein machine learning algorithms are used to optimize the information provided to the customer based on interactions with other customers over time.