Message authenticity and risk assessment

1. A system, comprising:

a communication interface configured to receive an electronic message; and

one or more hardware processors coupled with the communication interface and configured to:

identify a sender specified by the electronic message based at least in part on an internet protocol (IP) address associated with the electronic message;

determine a measure of authenticity that the sender specified by the electronic message is an actual sender of the electronic message using at least one sender model associated with the sender, including by being configured to:

determine whether the IP address associated with the electronic message is within or adjacent to a block of IP addresses that are known or authorized to send messages for the sender;

determine a neighborhood component factor value based on the determination of whether the IP address associated with the electronic message is within or adjacent to the block of IP addresses that are known or authorized to send messages for the sender;

determine whether one or more attributes included in a body of the message match attributes historically seen in bodies of legitimate messages sent by the sender; and

determine a message attribute component factor value based on the determination of whether the one or more attributes included in the body of the message match attributes historically seen in the bodies of the legitimate messages sent by the sender;

utilize the measure of authenticity to determine a measure of risk associated with the electronic message, wherein the measure of authenticity is based at least in part on the neighborhood component factor value and the message attribute component factor value, wherein the measure of risk identifies a likelihood that the electronic message is an undesired message; and

deliver the electronic message to a recipient of the electronic message based on whether the determined measure of risk is above a delivery threshold.

2. The system of claim 1 , wherein the system is an email gateway server.

3. The system of claim 1 , wherein identifying the sender specified by the electronic message includes identifying a network domain of the sender of the electronic message.

4. The system of claim 1 , wherein the at least one sender model specifies message properties that are characteristic of authentic messages sent by or on behalf of the sender.

5. The system of claim 4 , wherein the measure of authenticity is based at least in part by comparing message properties of the electronic message to message properties specified in the at least one sender model.

6. The system of claim 1 , wherein the at least one sender model specifies one or more of the following determined to be associated with the sender: one or more IP addresses, one or more ranges/blocks of IP addresses, one or more network hostnames/domains, and one or more autonomous system numbers.

7. The system of claim 1 , wherein the at least one sender model was at least in part automatically generated using one or more previously received messages from the sender.

8. The system of claim 1 , wherein the processor is further configured to determine a measure of reputation of the sender.

9. The system of claim 8 , wherein the measure of reputation of the sender identifies a general likelihood that the sender would send a message that is of value to the recipient.

10. The system of claim 8 , wherein the measure of reputation of the sender is based in part on a local reputation of the sender, wherein the local reputation of the sender is specific to the recipient of the electronic message.

11. The system of claim 8 , wherein the measure of reputation of the sender is based at least in part on at least one of a similarity factor value that indicates whether a domain of the sender mimics a domain of another sender, a domain registration history of the sender, a Domain Name Service activity of the sender, or a statistic history of messages sent by the sender.

12. The system of claim 8 , wherein the measure of risk for the electronic message corresponds to the measure of authenticity and the measure of reputation of the sender.

13. The system of claim 1 , wherein the one or more attributes included in the body of the electronic message include one or more of words, phrases, links, and attachments.

14. The system of claim 1 , wherein the processor is further configured to determine whether to deliver the electronic message.

15. The system of claim 1 , wherein the processor is further configured to label the electronic message or report a risk associated with the electronic message.

16. The system of claim 1 , wherein the at least one sender model is configured to determine whether the IP address associated with the electronic message is associated with an IP address associated with message servers that are known or authorized to send messages for the sender.

17. The system of claim 1 , wherein the at least one sender model is configured to determine whether the IP address associated with the electronic message is associated with an autonomous system number associated with message servers that are known or authorized to send messages for the sender.

18. The system of claim 1 , wherein the at least one sender model is configured to determine whether the IP address associated with the electronic message is associated with a network hostname/domain associated with message servers that are known or authorized to send messages for the sender.

19. A method, comprising:

receiving an electronic message;

identifying a sender specified by the electronic message based at least in part on an internet protocol (IP) address associated with the electronic message;

determining a measure of authenticity that the sender specified by the electronic message is an actual sender of the electronic message using at least one sender model associated with the sender, including by:

determining whether the IP address associated with the electronic message is within or adjacent to a block of IP addresses that are known or authorized to send messages for the sender;

determining a neighborhood component factor value based on the determining of whether the IP address associated with the electronic message is within or adjacent to the block of IP addresses that are known or authorized to send messages for the sender;

determining whether one or more attributes included in a body of the message match attributes historically seen in bodies of legitimate messages sent by the sender; and

determining a message attribute component factor value based on the determining of whether the one or more attributes included in the body of the message match attributes historically seen in the bodies of the legitimate messages sent by the sender;

utilizing the measure of authenticity to determine a measure of risk associated with the electronic message, wherein the measure of authenticity is based at least in part on the neighborhood component factor value and the message attribute component factor value, wherein the measure of risk identifies a likelihood that the electronic message is an undesired message; and

delivering the electronic message to a recipient of the electronic message based on whether the determined measure of risk is above a delivery threshold.

20. A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

receiving an electronic message;

identifying a sender specified by the electronic message based at least in part on an internet protocol (IP) address associated with the electronic message;

determining a measure of authenticity that the sender specified by the electronic message is an actual sender of the electronic message using at least one sender model associated with the sender, including by:

determining whether the IP address associated with the electronic message is within or adjacent to a block of IP addresses that are known or authorized to send messages for the sender;

determining a neighborhood component factor value based on the determining of whether the IP address associated with the electronic message is within or adjacent to the block of IP addresses that are known or authorized to send messages for the sender;

determining whether one or more attributes included in a body of the message match attributes historically seen in bodies of legitimate messages sent by the sender; and

determining a message attribute component factor value based on the determining of whether the one or more attributes included in the body of the message match attributes historically seen in the bodies of the legitimate messages sent by the sender;

utilizing the measure of authenticity to determine a measure of risk associated with the electronic message, wherein the measure of authenticity is based at least in part on the neighborhood component factor value and the message attribute component factor value, wherein the measure of risk identifies a likelihood that the electronic message is an undesired message; and

delivering the electronic message to a recipient of the electronic message based on whether the determined measure of risk is above a delivery threshold.