IP Library Granted Patent US 10,791,312
Granted Patent B2
US 10,791,312 · App. 16/181,961 · Granted Sep 29, 2020

Modifying playback of replacement content responsive to detection of remote control signals that modify operation of the playback device

Inventors: Kurt R. Thielen (Maple Grove, MN); Shashank Merchant (Sunnyvale, CA); Peter Dunker (Weimar, DE); Markus K. Cremer (Orinda, CA); Chungwon Seo (Seoul, KR); Seunghyeong Lee (Seoul, KR); Steven D. Scherf (Oakland, CA)
Assignee: Gracenote, Inc.
H04N9/8715H04N21/4312H04N21/47217H04N21/482H04N21/4852H04N21/812H04N21/8146
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Quick Facts
Patent No.
US 10,791,312
App. No.
16/181,961
Granted
Sep 29, 2020
Kind
B2
Abstract

In one aspect, an example method includes (i) providing, by a playback device, replacement media content for display; (ii) determining, by the playback device, that a remote control transmitted to the playback device an instruction configured to cause a modification to operation of the playback device while the playback device displays the replacement media content; (iii) determining, by the playback device based on the instruction, an overlay that the playback device is configured to provide for display in conjunction with the modification; (iv) determining, by the playback device, a region within a display of the playback device corresponding to the overlay; and (v) modifying, by the playback device, a transparency of the region such that the overlay is visible through the replacement media content when the playback device provides the overlay for display.

Claims (37)

1. A method comprising:

providing, by a playback device, media content that is received by way of an over-the-air antenna for display;

switching, by the playback device, from providing the media content that is received by way of the over-the-air antenna to providing, using a media player of the playback device, replacement media content for display;

determining, by the playback device, that a remote control transmitted to the playback device an instruction configured to cause a modification to operation of the playback device while the playback device displays the replacement media content;

determining, by the playback device using correlation data that maps instructions to overlays and respective regions within a display of the playback device, an overlay that the playback device is configured to provide for display in conjunction with the modification and a corresponding region within the display of the playback device at which the playback device is configured to provide the overlay for display; and

modifying, by the playback device, a transparency of the region such that the overlay is visible through the replacement media content when the playback device provides the overlay for display.

2. The method of claim 1 , wherein modifying the transparency of the region comprises modifying the transparency of the region responsive to determining that the remote control transmitted the instruction.

3. The method of claim 1 , wherein the instruction comprises an instruction configured to cause a modification to playback of the replacement media content.

4. The method of claim 3 , wherein the instruction comprises a volume adjustment, and wherein the overlay comprises a volume-adjustment graphic.

5. The method of claim 3 , wherein the instruction comprises a playback-speed adjustment, and wherein the overlay comprises a playback-speed graphic.

6. The method of claim 5 , further comprising adjusting a playback speed at which the replacement media content is provided responsive to determining that the remote control transmitted the instruction.

7. The method of claim 1 , wherein the instruction comprises a request to access a channel-selection guide, and wherein the overlay comprises the channel-selection guide.

8. The method of claim 7 , further comprising:

receiving a selection of a new channel; and

responsive to receiving the selection of the new channel, carrying out a channel-change operation.

9. The method of claim 8 , wherein carrying out the channel-change operation comprises switching from providing the replacement media content for display to providing media content that is received by way of the over-the-air antenna for display.

10. The method of claim 9 , wherein the switching includes causing the replacement media content to fade to black and causing the media content received by way of the over-the-air antenna to fade in from black.

11. The method of claim 1 , wherein modifying the transparency of the region comprises applying an opacity mask to the region.

12. The method of claim 1 , wherein the playback device comprises a television.

13. The method of claim 12 , wherein the replacement media content is an advertisement.

14. A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:

providing media content that is received by way of an over-the-air antenna for display;

switching from providing the media content that is received by way of the over-the-air antenna to providing, using a media player of a playback device, replacement media content for display;

determining that a remote control transmitted to the playback device an instruction configured to cause a modification to operation of the playback device while the playback device displays the replacement media content;

determining, using correlation data that maps instructions to overlays and respective regions within a display of the playback device, an overlay that the playback device is configured to provide for display in conjunction with the modification and a corresponding region within the display of the playback device at which the playback device is configured to provide the overlay for display; and

modifying a transparency of the region such that the overlay is visible through the replacement media content when the playback device provides the overlay for display.

15. The non-transitory computer-readable medium of claim 14 , wherein the instruction comprises an instruction configured to cause a modification to playback of the replacement media content.

16. The non-transitory computer-readable medium of claim 15 , wherein the instruction comprises a volume adjustment, and wherein the overlay comprises a volume-adjustment graphic.

17. The non-transitory computer-readable medium of claim 15 , wherein the instruction comprises a playback-speed adjustment, and wherein the overlay comprises a playback-speed graphic.

18. The non-transitory computer-readable medium of claim 17 , further comprising adjusting a playback speed at which the replacement media content is provided responsive to determining that the remote control transmitted the instruction.

19. The non-transitory computer-readable medium of claim 14 , wherein the instruction comprises a request to access a channel-selection guide, and wherein the overlay comprises the channel-selection guide.

20. A computing system comprising:

one or more processors; and

a non-transitory computer-readable medium having stored therein instructions that are executable to cause the computing system to perform a set of acts comprising:

providing media content that is received by way of an over-the-air antenna for display; switching from providing the media content that is received by way of the over-the-air antenna to providing, using a media player of a playback device, replacement media content for display; determining that a remote control transmitted to a playback device an instruction configured to cause a modification to operation of the playback device while the playback device displays the replacement media content;

determining, using correlation data that maps instructions to overlays and respective regions within a display of the playback device, an overlay that the playback device is configured to provide for display in conjunction with the modification and a corresponding region within the display of the playback device at which the playback device is configured to provide the overlay for display; and

modifying a transparency of the region such that the overlay is visible through the replacement media content when the playback device provides the overlay for display.

Assignments (10)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: GRACENOTE, INC.
To: ROKU, INC.
Reel/Frame 056103/0786 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 6, 2018
From: THIELEN, KURT R.; MERCHANT, SHASHANK; DUNKER, PETER; CREMER, MARKUS K.; SEO, CHUNGWON; LEE, SEUNGHYEONG; SCHERF, STEVEN D.
To: GRACENOTE, INC.
Reel/Frame 047426/0001 →
Continuity (2)
Provisional Application 62698781 · Jul 16, 2018
Related Publication 20200021789A1 · Jan 16, 2020