Methods and apparatus to correct audience measurement data
An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP.
1. An apparatus comprising:
a missing-audience factor determiner to determine a missing-audience factor via a processor based on a first quantity of impressions logged by a first server for first client devices, and based on a second quantity of the impressions logged by the first server for second client devices, the first client devices not including database proprietor identifiers, the second client devices including the database proprietor identifiers, the first and second quantities of impressions indicative of accesses to media at the first and second client devices; and
a unique audience size corrector to, via the processor:
access a unique audience size of database proprietor subscribers exposed to the media, the unique audience size of the database proprietor subscribers generated by a process of a second server of a database proprietor based on a third quantity of impressions corresponding to the second client devices including the database proprietor identifiers exclusive of a fourth quantity of impressions corresponding to the first client devices not including the database proprietor identifiers; and
apply the missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the unique audience size generated by the second server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the second client devices exclusive of the first client devices.
2. The apparatus of claim 1 , further including an impressions corrector, implemented in a circuit, to determine a coverage-corrected impression count based on the coverage-corrected unique audience size and an impressions frequency, the coverage-corrected impression count representative of the third quantity of impressions corresponding to the second client devices and the fourth quantity of impressions corresponding to the first client devices.
3. The apparatus of claim 2 , wherein the impressions frequency is the third quantity of impressions divided by the unique audience size of the database proprietor subscribers.
4. The apparatus of claim 1 , wherein the missing-audience factor determiner is to determine the missing-audience factor by dividing the first quantity of the impressions corresponding to the first client devices not including the database proprietor identifiers by the second quantity of the impressions corresponding to the second client devices including the database proprietor identifiers.
5. The apparatus of claim 1 , wherein the missing-audience factor determiner is to determine the missing-audience factor for a demographic group identified by the database proprietor for the second client devices, and the unique audience size corrector is to determine the coverage-corrected unique audience size for the demographic group.
6. The apparatus of claim 1 , wherein the missing-audience factor determiner and the unique audience size corrector are operated by an audience measurement entity separate from the database proprietor.
7. The apparatus of claim 1 , wherein the database proprietor is at least one of a social network service provider or an email service provider.
8. The apparatus of claim 1 , further including an impressions collector to, via the processor, facilitate logging of the third quantity of impressions at the second server of the database proprietor based on instructing the first and second client devices via redirect network communications that cause the first and second client devices to communicate with the second server of the database proprietor to enable the second server of the database proprietor to log the third quantity of impressions.
9. The apparatus of claim 8 , wherein the impressions collector is to instruct the first and second client devices to provide an identifier to the second server of the database proprietor.
10. A non-transitory computer readable storage medium comprising instructions that, when executed, cause a processor to at least:
determine a missing-audience factor based on a first quantity of impressions logged by a first server for first client devices, and based on a second quantity of the impressions logged by the first server for second client devices, the first client devices not including database proprietor identifiers, the second client devices including the database proprietor identifiers, the first and second quantities of impressions indicative of accesses to media at the first and second client devices;
access a unique audience size of database proprietor subscribers exposed to the media, the unique audience size of the database proprietor subscribers generated by a process of a second server of a database proprietor based on a third quantity of impressions corresponding to the second client devices including the database proprietor identifiers exclusive of a fourth quantity of impressions corresponding to the first client devices not including the database proprietor identifiers; and
apply the missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the unique audience size generated by the second server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the second client devices exclusive of the first client devices.
11. The non-transitory computer readable storage medium of claim 10 , wherein the instructions are further to cause the processor to determine a coverage-corrected impression count based on the coverage-corrected unique audience size and an impressions frequency, the coverage-corrected impression count representative of the third quantity of impressions corresponding to the second client devices and the fourth quantity of impressions corresponding to the first client devices.
12. The non-transitory computer readable storage medium of claim 11 , wherein the impressions frequency is the third quantity of impressions divided by the unique audience size of the database proprietor subscribers.
13. The non-transitory computer readable storage medium of claim 10 , wherein the instructions are to cause the processor to determine the missing-audience factor by dividing the first quantity of the impressions corresponding to the first client devices not including the database proprietor identifiers by the second quantity of the impressions corresponding to the second client devices including the database proprietor identifiers.
14. The non-transitory computer readable storage medium of claim 10 , wherein the instructions are to cause the processor to determine the missing-audience factor for a demographic group identified by the database proprietor for the second client devices, and to determine the coverage-corrected unique audience size for the demographic group.
15. The non-transitory computer readable storage medium of claim 10 , wherein the instructions are to cause the processor to determine the missing-audience factor and the coverage-corrected unique audience size at an audience measurement entity separate from the database proprietor.
16. The non-transitory computer readable storage medium of claim 10 , wherein the database proprietor is at least one of a social network service provider or an email service provider.
17. The non-transitory computer readable storage medium of claim 10 , wherein the instructions are further to cause the processor to send redirect network communications to the first and second client devices to cause the first and second client devices to communicate with the second server of the database proprietor to enable the second server of the database proprietor to log the third quantity of impressions.
18. The non-transitory computer readable storage medium of claim 17 , wherein the instructions are further to cause the processor to instruct the first and second client devices to provide an identifier to the second server of the database proprietor.
19. An apparatus comprising:
means for determining a missing-audience factor based on a first quantity of impressions logged by a first server for first client devices, and based on a second quantity of the impressions logged by the first server for second client devices, the first client devices not including database proprietor identifiers, the second client devices including the database proprietor identifiers, the first and second quantities of impressions indicative of accesses to media at the first and second client devices; and
means for correcting a unique audience size to:
access the unique audience size of database proprietor subscribers exposed to the media, the unique audience size of the database proprietor subscribers generated by a process of a second server of a database proprietor based on a third quantity of impressions corresponding to the second client devices including the database proprietor identifiers exclusive of a fourth quantity of impressions corresponding to the first client devices not including the database proprietor identifiers; and
apply the missing-audience factor to the unique audience size of the database proprietor subscribers exposed to the media to produce a coverage-corrected unique audience size that corrects the unique audience size generated by the second server of the database proprietor by using the coverage-corrected unique audience size to represent the first and second client devices in place of the unique audience size that corresponds to the second client devices exclusive of the first client devices.
20. The apparatus of claim 19 , further including means for determining a coverage-corrected impression count based on the coverage-corrected unique audience size and an impressions frequency, the coverage-corrected impression count representative of the third quantity of impressions corresponding to the second client devices and the fourth quantity of impressions corresponding to the first client devices.
21. The apparatus of claim 20 , wherein the impressions frequency is the third quantity of impressions divided by the unique audience size of the database proprietor subscribers.
22. The apparatus of claim 19 , wherein the means for determining the missing-audience factor is to determine the missing-audience factor by dividing the first quantity of the impressions corresponding to the first client devices not including the database proprietor identifiers by the second quantity of the impressions corresponding to the second client devices including the database proprietor identifiers.
23. The apparatus of claim 19 , wherein the means for determining the missing-audience factor is to determine the missing-audience factor for a demographic group identified by the database proprietor for the second client devices, and the means for correcting the unique audience size is to determine the coverage-corrected unique audience size for the demographic group.
24. The apparatus of claim 19 , further including means for instructing the first and second client devices via redirect network communications that cause the first and second client devices to communicate with the second server of the database proprietor to enable the second server of the database proprietor to log the third quantity of impressions.
25. The apparatus of claim 24 , wherein the means for instructing is to instruct the first and second client devices to provide an identifier to the second server of the database proprietor.