Dynamically interactive digital media delivery

1. A system comprising a computer comprising a processor and a memory, the memory storing instructions executable by the processor such that the computer is programmed to:

display, on a media device, secondary media content based on metadata of primary media content and selected by a content source based on weighting specified parameters associated with the secondary media content at the server, the secondary content specifying a data transfer action;

receive input from a paired wireless input device, the paired wireless input device paired with the media device, the input indicating an interaction by a user with the display of the secondary media content; and

upon receiving the input, execute the data transfer action, wherein the data transfer action includes:

retrieving transferable data specified according to the secondary media content; and

transmitting the retrieved transferable data to an unpaired device via a network for display to the user via the unpaired device, the unpaired device being separate from the media device and unpaired with the paired wireless input device.

2. The system of claim 1 , wherein the paired wireless input device is provided with a dedicated physical structure to initiate the input.

3. The system of claim 1 , wherein the input to the paired wireless input device is biometric input.

4. The system of claim 3 , the instructions further comprising instructions to identify a user based on the biometric input, and to retrieve the transferable data based on part on identifying the user based on the biometric input.

5. The system of claim 1 , wherein the paired wireless input device is a dedicated remote control.

6. The system of claim 1 , the instructions further comprising instructions to select the secondary content based on at least one of a location of the system and a time.

7. The system of claim 1 , the instructions further comprising instructions to select the secondary content based on a category specified in the primary media content.

8. The system of claim 1 , wherein the retrieved data includes a hyperlink.

9. The system of claim 1 , wherein the retrieved data specifies at least one of goods or services.

10. The system of claim 1 , wherein the retrieved data includes authentication data.

11. The system of claim 1 , wherein the retrieved data includes a user identifier.

12. The system of claim 11 , the instructions further comprising instructions to:

retrieve a response to the data transfer action, the response being based on the user identifier; and

display tertiary media content based on the response.

13. The system of claim 12 , the instructions further comprising instructions to:

receive a second input from a paired wireless input device; and

upon receiving the second input, execute a second data transfer action from the computer.

14. The system of claim 12 , further comprising the unpaired device, wherein the unpaired device comprises a second processor and a second memory, the second memory storing second instructions executable by the second processor such that the unpaired device is programmed to:

receive the retrieved data from the computer;

display, at the unpaired device, a request for second input based on the retrieved data.

15. The system of claim 14 , the second instructions further including instructions to:

receive the second input based on the retrieved data; and

upon receiving the second input, execute a second data transfer action from the unpaired device.

16. A method, comprising:

displaying, on a media device, secondary media content based on metadata of primary media content and selected by a content source based on weighting specified parameters associated with the secondary media content at the server, the secondary content specifying a data transfer action;

receiving input from a paired wireless input device, the paired wireless input device paired with the media device, the input indicating an interaction by a user with the display of the secondary media content; and

upon receiving the input, executing the data transfer action, wherein the data transfer action includes:

retrieving transferable data specified according to the secondary media content; and

transmitting the retrieved transferable data to an unpaired device via a network for display to the user via the unpaired device, the unpaired device being separate from the media device and unpaired with the paired wireless input device.

17. The method of claim 16 , further comprising identifying a user based on biometric input, and retrieving the transferable data based on part on identifying the user based on the biometric input.

18. The method of claim 16 , further comprising selecting the secondary content based on at least one of a location of the system, a time, and a category specified in the primary media content.

19. The method of claim 16 , further comprising:

receiving a response to the data transfer action, the response being based on a user identifier; and

displaying tertiary media content based on the response.

20. The method of claim 19 , further comprising:

receiving a second input from a paired wireless input device; and

upon receiving the second input, executing a second data transfer action from the computer.