Methods and apparatus to determine engagement levels of audience members
Methods and apparatus to determine engagement levels of audience members are disclosed. An example method includes capturing, with a sensor, image data depicting an environment in which a first media device is to present media. Analyzing the image data to determine whether the environment includes a second media device emanating a glow. When the environment includes the second media device emanating the glow, calculating an engagement for a person in the environment with respect to the first media device, the engagement being calculated based on a characteristic of the second media device emanating the glow.
1. An apparatus comprising:
a detector to:
analyze image data of an environment associated with a first device to determine whether the environment includes a second device with a display that is illuminated, the second device different from the first device, the image data to be captured with a sensor; and
identify a type of the second device based on the image data; and
a calculator to determine an engagement of a user with respect to the first device based on a proximity between the user and the illuminated display.
2. The apparatus of claim 1 , wherein the detector is to detect a change in an illumination of the display of the second device over a period of time.
3. The apparatus of claim 2 , wherein the calculator is to determine the engagement of the user based on the detected change in the illumination.
4. The apparatus of claim 1 , further including the sensor, the sensor separate from the first device and the second device.
5. The apparatus of claim 1 , further including a media detector to collect media identification information to associate with the engagement of the user.
6. The apparatus of claim 1 , wherein the calculator is to determine the engagement of the user based on the type of the second device.
7. An apparatus comprising:
memory including machine reachable instructions; and
processor circuitry to execute the instructions to:
analyze image data of an environment associated with a first device to determine whether the environment includes a second device with a display that is illuminated, the second device different from the first device, the image data to be captured with a sensor;
identify a type of the second device based on the image data; and
determine an engagement of a user with respect to the first device based on (i) a proximity between the user and the illuminated display, and (ii) the type of the second device.
8. The apparatus of claim 7 , wherein the process circuitry is to detect a change in an illumination of the display of the second device over a period of time.
9. The apparatus of claim 8 , wherein the process circuitry is to determine the engagement of the user based on the detected change in the illumination.
10. The apparatus of claim 7 , further including the sensor, the sensor separate from the first device and the second device.
11. The apparatus of claim 7 , wherein the process circuitry is to:
gather media identification information associated with the first device; and
associate the media identification information with the engagement of the user.
12. A non-transitory computer readable storage medium comprising computer readable instructions that, when executed, cause a processor to at least:
analyze image data to determine whether an environment associated with a first device includes a second device with display that is illuminated, the second device different from the first device, the image data captured by a sensor positionable to sense the environment;
identify a type of the second device based on the image data; and
determine an engagement of a user with respect to the first device based on (i) a proximity between the user and the illuminated display, and (ii) the type of the second device.
13. The storage medium of claim 12 , wherein the instructions, when executed, cause the processor to detect a change in an illumination of the display of the second device over a period of time.
14. The storage medium of claim 13 , wherein the instructions, when executed, cause the processor to determine the engagement of the user based on the detected change in the illumination.
15. The storage medium of claim 12 , wherein the instructions, when executed, further cause the processor to:
gather media identification information associated with the first device; and
associate the media identification information with the engagement of the user.
16. A method comprising:
capturing, with a sensor, image data of an environment associated with a first device;
analyzing, by executing an instruction with a processor, the image data to determine whether the environment includes a second device with a display that is illuminated, the second device different from the first device;
identifying a type of the second device based on the image data; and
determining, by executing an instruction with the processor, an engagement of a user with respect to the first device based on a proximity between the user and the illuminated display.
17. The method of claim 16 , further including detecting a change in an illumination of the display of the second device over a period of time.
18. The method of claim 17 , wherein the determining of the engagement is further based on the detected change in the illumination.
19. The method of claim 16 , further including:
detecting media identification information associated with the first device; and
associating the media identification information with the engagement of the user.
20. A method comprising:
capturing, with a sensor, image data of an environment associated with a first device;
analyzing, by executing an instruction with a processor, the image data to determine whether the environment includes a second device with a display that is illuminated, the second device different from the first device; and
determining, by executing an instruction with the processor, an engagement of a user with respect to the first device based on (i) a proximity between the user and the illuminated display, and (ii) a type of the second device.