Methods and apparatus for generating information about portable device advertising
An example apparatus includes a memory to store a usage profile representative of actual portable device usage by persons having similar usage characteristics, the usage profile indicative of accesses to different types of media. The example apparatus further includes a processor to control at least one of a portable device or an emulator to access at least one of media or data when the processor simulates usage of the portable device based on the accesses to the different types of media indicated in the usage profile, detect an advertisement presented via the portable device or the emulator in response to the simulated usage of the portable device, and generate information about portable device advertising based on the detected advertisement.
1. An apparatus to generate information about portable device advertising, the apparatus comprising:
memory to store a usage profile representative of portable device usage by persons having similar usage characteristics, the usage profile indicative of accesses to different types of media; and
a processor to:
control at least one of a portable device or an emulator to access at least one of media or data via the Internet based on the processor simulating the portable device usage to cause the accesses to the different types of media via the Internet;
detect an advertisement accessed via the Internet and presented via the portable device or the emulator in response to the accesses to the different types of media; and
generate information about portable device advertising based on the processor detecting the advertisement.
2. The apparatus of claim 1 , wherein the usage profile includes a location of the portable device usage, the processor to control the at least one of the portable device or the emulator to access the at least one of the media or the data based on the location.
3. The apparatus of claim 1 , wherein the usage profile includes a time of the portable device usage, the processor to control the at least one of the portable device or the emulator to access the at least one of the media or the data based on the time.
4. The apparatus of claim 1 , wherein the persons associated with the usage profile correspond to a demographic group.
5. The apparatus of claim 1 , wherein the processor is to control the at least one of the portable device or the emulator to access the at least one of the media or the data without a user controlling the portable device or the emulator.
6. The apparatus of claim 1 , wherein the processor is to identify an attribute of the advertisement, the attribute corresponding to at least one of an advertised product, an advertised service, or an advertisement genre.
7. The apparatus of claim 6 , wherein the memory is to store the attribute in association with a characteristic of the usage profile.
8. A computer readable storage device or storage disc comprising instructions that, when executed, cause a processor to at least:
access a usage profile representative of portable device usage by persons having similar usage characteristics, the usage profile indicative of accesses to different types of media;
control at least one of a portable device or an emulator to access at least one of media or data via the Internet based on the processor simulating the portable device usage to cause the accesses to the different types of media via the Internet;
detect an advertisement accessed via the Internet and presented via the portable device or the emulator in response to the accesses to the different types of media; and
generate information about portable device advertising based on the processor detecting the advertisement.
9. The computer readable storage device or storage disc of claim 8 , wherein the usage profile includes a location of the portable device usage, the instructions, when executed, to cause the processor to control the at least one of the portable device or the emulator to access the at least one of the media or the data based on the location.
10. The computer readable storage device or storage disc of claim 8 , wherein the usage profile includes a time of the portable device usage, the instructions, when executed, to cause the processor to control the at least one of the portable device or the emulator to access the at least one of the media or the data based on the time.
11. The computer readable storage device or storage disc of claim 8 , wherein the persons associated with the usage profile correspond to a demographic group.
12. The computer readable storage device or storage disc of claim 8 , wherein the instructions, when executed, cause the processor to control the at least one of the portable device or the emulator to access the at least one of the media or the data without a user controlling the portable device or the emulator.
13. The computer readable storage device or storage disc of claim 8 , wherein the instructions, when executed, cause the processor to identify an attribute of the advertisement, the attribute corresponding to at least one of an advertised product, an advertised service, or an advertisement genre.
14. The computer readable storage device or storage disc of claim 13 , wherein the instructions, when executed, further cause the processor to store the attribute in association with a characteristic of the usage profile.
15. A method of generating information about portable device advertising, the method comprising:
accessing, by executing an instruction with a processor, a usage profile representative of portable device usage by persons having similar usage characteristics, the usage profile indicative of accesses to different types of media;
controlling, by executing an instruction with the processor, at least one of a portable device or an emulator to access at least one of media or data via the Internet based on the processor simulating the portable device usage to cause the accesses to the different types of media via the Internet;
detecting, by executing an instruction with the processor, an advertisement accessed via the Internet and presented via the portable device or the emulator in response to the accesses to the different types of media; and
generating, by executing an instruction with the processor, information about portable device advertising based on the processor detecting the advertisement.
16. The method of claim 15 , wherein the usage profile includes a location of the portable device usage, the controlling of the at least one of the portable device or the emulator to access the at least one of the media or the data is based on the location.
17. The method of claim 15 , wherein the usage profile includes a time of the portable device usage, the controlling of the at least one of the portable device or the emulator to access the at least one of the media or the data is based on the time.
18. The method of claim 15 , wherein the persons associated with the usage profile correspond to a demographic group.
19. The method of claim 15 , further including controlling, by executing an instruction with the processor, the at least one of the portable device or the emulator to access the at least one of the media or the data without a user controlling the portable device or the emulator.
20. The method of claim 15 , further including identifying, by executing an instruction with the processor, an attribute of the advertisement, the attribute corresponding to at least one of an advertised product, an advertised service, or an advertisement genre.
21. The method of claim 20 , further including storing the attribute in association with a characteristic of the usage profile.