Systems and methods for distributing content

1. A computer-implemented method comprising:

determining, by a computing system, at least one graphical overlay created by a content creator;

distributing, by the computing system, the at least one graphical overlay to at least one user through a system;

determining, by the computing system, a selection of a camera option to capture at least one content item associated with the at least one user;

providing, by the computing system, the at least one content item associated with the at least one user in an interface, wherein the providing the at least one content item associated with the at least one user in the interface comprises:

providing, by the computing system, the at least one content item in a first region of the interface; and

providing, by the computing system, a camera tray in a second region of the interface, wherein the camera tray includes an option to apply (i) the at least one graphical overlay and (ii) at least one second graphical overlay that is trending, wherein the at least one second graphical overlay is an augmented reality (AR) filter associated with a second content creator, and wherein the at least one second graphical overlay is determined to be trending based on the second content creator being associated with at least a threshold number of trending graphical overlays; and

in response to a selection of the option in the camera tray to apply the at least one second graphical overlay, applying, by the computing system, the at least one second graphical overlay created by the second content creator to the at least one content item associated with the at least one user in the interface.

2. The computer-implemented method of claim 1 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing, by the computing system, a link in a message, wherein the link references the at least one graphical overlay.

3. The computer-implemented method of claim 1 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing, by the computing system, a link in a profile page associated with the content creator, wherein the link references the at least one graphical overlay.

4. The computer-implemented method of claim 1 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

determining, by the computing system, that the at least one graphical overlay is trending in the system; and

providing, by the computing system, a trending link in the camera tray, wherein the trending link references the at least one graphical overlay.

5. The computer-implemented method of claim 4 , wherein determining that the at least one graphical overlay is trending in the system is based at least in part on at least one of: a number of times the at least one graphical overlay was applied to content items by users of the system, a number of times the at least one graphical overlay was shared by users of the system, or a number of times the at least one graphical overlay was accessed by users of the system.

6. The computer-implemented method of claim 1 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing, by the computing system, a link in a story published by the content creator in the system, wherein the link references the at least one graphical overlay.

7. The computer-implemented method of claim 1 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing, by the computing system, a link in a live video broadcasted by the content creator through the system, wherein the link references the at least one graphical overlay.

8. The computer-implemented method of claim 1 further comprising:

determining, by the computing system, that the at least one user is following the content creator in the system.

9. A system comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to perform:

determining at least one graphical overlay created by a content creator;

distributing the at least one graphical overlay to at least one user through a system;

determining a selection of a camera option to capture at least one content item associated with the at least one user;

providing the at least one content item associated with the at least one user in an interface, wherein the providing the at least one content item associated with the at least one user in the interface comprises:

providing the at least one content item in a first region of the interface; and

providing a camera tray in a second region of the interface, wherein the camera tray includes an option to apply (i) the at least one graphical overlay and (ii) at least one second graphical overlay that is trending, wherein the at least one second graphical overlay is an augmented reality (AR) filter associated with a second content creator, and wherein the at least one second graphical overlay is determined to be trending based on the second content creator being associated with at least a threshold number of trending graphical overlays; and

in response to a selection of the option in the camera tray to apply the at least one second graphical overlay, applying the at least one second graphical overlay created by the second content creator to the at least one content item associated with the at least one user in the interface.

10. The system of claim 9 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing a link in a message, wherein the link references the at least one graphical overlay.

11. The system of claim 9 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing a link in a profile page associated with the content creator, wherein the link references the at least one graphical overlay.

12. The system of claim 9 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

determining that the at least one graphical overlay is trending in the system; and

providing a trending link in the camera tray, wherein the trending link references the at least one graphical overlay.

13. The system of claim 12 , wherein determining that the at least one graphical overlay is trending in the system is based at least in part on at least one of: a number of times the at least one graphical overlay was applied to content items by users of the system, a number of times the at least one graphical overlay was shared by users of the system, or a number of times the at least one graphical overlay was accessed by users of the system.

14. A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

determining at least one graphical overlay created by a content creator;

distributing the at least one graphical overlay to at least one user through a system;

determining a selection of a camera option to capture at least one content item associated with the at least one user;

providing the at least one content item associated with the at least one user in an interface, wherein the providing the at least one content item associated with the at least one user in the interface comprises:

providing the at least one content item in a first region of the interface; and

providing a camera tray in a second region of the interface, wherein the camera tray includes an option to apply (i) the at least one graphical overlay and (ii) at least one second graphical overlay that is trending, wherein the at least one second graphical overlay is an augmented reality (AR) filter associated with a second content creator, and wherein the at least one second graphical overlay is determined to be trending based on the second content creator being associated with at least a threshold number of trending graphical overlays; and

in response to a selection of the option in the camera tray to apply the at least one second graphical overlay, applying the at least one second graphical overlay created by the second content creator to the at least one content item associated with the at least one user in the interface.

15. The non-transitory computer-readable storage medium of claim 14 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing a link in a message, wherein the link references the at least one graphical overlay.

16. The non-transitory computer-readable storage medium of claim 14 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

providing a link in a profile page associated with the content creator, wherein the link references the at least one graphical overlay.

17. The non-transitory computer-readable storage medium of claim 14 , wherein distributing the at least one graphical overlay to the at least one user through the system further comprises:

determining that the at least one graphical overlay is trending in the system; and

providing a trending link in the camera tray, wherein the trending link references the at least one graphical overlay.

18. The non-transitory computer-readable storage medium of claim 17 , wherein determining that the at least one graphical overlay is trending in the system is based at least in part on at least one of: a number of times the at least one graphical overlay was applied to content items by users of the system, a number of times the at least one graphical overlay was shared by users of the system, or a number of times the at least one graphical overlay was accessed by users of the system.