Bidding agent with optimized reach limitation
View Patent ↗A method for maximizing the number of users who receive an optimal number of ad impressions. The method may be implemented for a bidding agent or in connection with a system for augmenting ad placement data across bidding platforms that bid on ad opportunities in a real-time bidding ad exchange. The system is able to use tracking pixels in order to optimize bid placements. The system is intended to manage user ad placement so as to increase the number of placements received by individual users so that the campaign has an increased impact on eligible users and reduces the diluted exposures to users who receive less than optimal exposure.
1. A method for maximizing the number of users who receive an optimal number of ad impressions comprising the steps of:
receiving tracking pixel data signifying that a user has been exposed to an ad placement;
updating an impressions count in an eligible user list for a user that has been exposed to an eligible ad placement, wherein said list contains a limited set of users eligible to receive ad impressions based on one or more tracking pixel identifiers;
determining whether said updating results in eligible users reaching an optimum number of ad impressions; and
removing users that have reached the optimum number of ad impressions from said list and replacing said users with new users eligible to receive ad impressions.
2. The method according to claim 1 further comprising the step of determining whether to bid for a placement opportunity by consulting said eligible user list.
3. The method according to claim 2 further comprising the step of deleting a user from said eligible user list when said impression count reaches a threshold and adding said user to a saturation list.
4. The method of claim 3 further comprising the step of:
determining if a user is a on a saturation list upon determining that said user is not on an eligible list, and
adding said user to said eligible user list upon a determination that said user is not on said saturation list.
5. A method for managing a bidding process comprising the steps of:
reviewing parameters of an auction opportunity wherein one of said parameters is user identification;
qualifying said auction opportunity on the basis of eligible user count and user exposure count
bidding on a qualified auction opportunity; and
updating said user exposure count in the event of an auction success.
6. The method of claim 5 wherein said auction success is an auction award.
7. The method of claim 5 wherein said auction success is a lot delivery.
8. The method according to claim 5 further comprising the step of:
bidding on an auction opportunity when said user ID corresponds to an eligible user ID.
9. The method according to claim 8 further comprising the step of:
incrementing said user exposure count upon a successful auction award.
10. The method according to claim 9 wherein
the step of qualifying further comprises the step of comparing said use exposure count to a saturation exposure count.