Retail display system with power supply interface

1. An electrified display system for use with a retail shelving unit for supporting display fixtures, and for coupling electric power from a power supply to electric features supported from the retail shelving unit, the system comprising:

a backer panel having a generally planar configuration adapted to engage the retail shelving unit, said backer panel having a recessed channel formed through a front surface thereof;

a pair of right-angled electrical conductors aligned in parallel with one another, and opposingly disposed within said recessed channel, and each having a first leg aligned in parallel with said front surface and a second leg aligned perpendicular to said front surface, and wherein

said backer panel can selectively engage and couple the electric power to a first display panel and a second display panel, and wherein

said first display panel connects to said backer panel to receive the electric power from said pair of right-angled electrical conductors by engaging a pair of electrical connectors with said first legs aligned in parallel with said front surface of said backer panel, and wherein

said second display panel connects to said backer panel to receive the electric power from said pair of right-angled electrical conductors by engaging a pair of electrical connectors with said second legs aligned perpendicular with said front surface of said backer panel.

2. The electrified display system of claim 1 , and wherein:

said first display panel pair of electrical connectors are spring loaded to engage said pair of right-angled electrical conductor.

3. The electrified display system of claim 1 , and wherein:

said second display panel electrical connectors are supported on a twist and lock fastener rotatable through approximately ninety degrees between an insertion position and a locked position that retains said second display panel in said recessed channel.

4. The electrified display system of claim 1 , and wherein:

said recessed channel is formed as an extrusion together with said backer panel.

5. The electrified display system of claim 1 , and wherein the electric features are selected from lights, light boxes, audio devices, video devices, and animated displays, and wherein:

each of said pair of electrical connectors are coupled to provide electric power to the electric features.

6. An electrified display system for use with a retail shelving unit having shelf mounting rails for supporting display fixtures, and for coupling electric power from a power supply to electric features supported from the retail shelving unit, the system comprising:

a backer panel having a generally planar configuration adapted to engage the shelf mounting rails on the shelving unit;

said backer panel having a recessed channel formed through a front surface thereof that defines an elongated opening in said backer panel;

a pair of right-angled electrical conductors aligned in parallel with one another, and opposingly disposed within said recessed channel, and each having a first leg aligned in parallel with said front surface and a second leg aligned perpendicular to said front surface, and wherein

said backer panel selectively engages and couples the electric power to a first display panel and a second display panel, and wherein

said first display panel includes a boss extending from a back surface thereof, wherein said boss is proportioned to fit through said elongated opening, and wherein

said first display panel further includes a pair of electrical connectors extending from said boss such that said pair of electrical connectors correspondingly engages said pair of right angled electrical conductors along said first legs aligned in parallel with said front surface of said backer panel, and wherein

said second display includes a twist and lock connector assembly extending from a back surface thereof that is rotatable from an insertion position through approximately ninety degrees to a locked position, and having an extension therefrom proportioned to fit through said elongated opening, and having a pair of electrical connectors extending laterally from said extension that rotate together with said twist and lock connector assembly, and wherein

said pair of laterally extending electrical connectors correspondingly engage said pair of right-angled electrical conductors along said second legs aligned perpendicular with said front surface of said backer panel while said second display panel is engaged with said backer panel and said twist and lock connector assembly is rotated to said locked position.

7. The electrified display system of claim 6 , and wherein:

said first display panel pair of electrical connectors are spring loaded within said boss to engage said pair of right-angled electrical conductor.

8. The electrified display system of claim 6 , and wherein:

said second display panel electrical connectors engage said backer panel to retain said second display panel on said backer panel.

9. The electrified display system of claim 6 , and wherein:

said recessed channel is formed as an extrusion together with said backer panel.

10. The electrified display system of claim 6 , and wherein the electric features are selected from lights, light boxes, audio devices, video devices, and animated displays, and wherein:

each of said pair of electrical connectors are coupled to provide electric power to that electric features.

11. The electrified display system of claim 6 , and wherein:

said first display panel comprises mounting tabs to engage said display panel to the shelf mounting rails.

12. The electrified display system of claim 6 , and wherein the retail shelving unit includes a structural base, shelves, and shelf mounting brackets, and wherein:

the power supply is disposed within the structural base.