Systems, methods, and devices for componentization, modification, and management of creative assets for diverse advertising platform environments
The present application describes systems, methods and devices for creative asset management, some of which can be utilized in closed/batch supply and/or open real-time bidding (RTB) supply opportunities. The present application further describes systems, methods and devices for omni-channel creative asset management that may have bi-directional features. In particular, in some embodiments, the creative asset management systems, methods, and devices described herein can allow advertisers to consolidate their online advertising efforts into a central platform.
1. A computer-implemented method for preview, modification, and management of creative assets for diverse advertising platform environments, the computer-implemented method comprising:
componentizing, by a creative asset management system, one or more creative assets, the componentization performed using a machine learning algorithm to automatically determine one or more constituent creative asset components of each of the one or more creative assets and to classify a type of each of the one or more creative asset components, wherein the one or more creative asset components are stored on a creative asset database in electronic communication with the creative asset management system;
retrieving, by the creative asset management system from the creative asset database, the one or more creative asset components;
generating, by the creative asset management system, one or more modified creative assets to be placed on an advertisement impression opportunity based at least in part on the selected and retrieved one or more creative asset components, wherein each of the one or more creative asset components comprises a constituent part of the one or more modified creative assets, and wherein each of the one or more creative asset components comprises one or more component parameters;
storing, by the creative asset management system, the one or more generated modified creative assets in the creative asset database;
attaining, by the creative asset management system from a supply source of the advertisement impression opportunity, one or more supply source rules for the advertisement impression opportunity, wherein the supply source comprises an online location serving as a source of the advertisement impression opportunity, wherein each of the one or more supply source rules comprises a predetermined requirement for at least one corresponding component parameter of the one or more creative asset components, wherein the one or more supply source rules are attained from a supply source database comprising a plurality of supply source rules from a plurality of supply sources, and wherein the creative asset management system is configured to periodically update the plurality of supply source rules from the plurality of supply sources;
determining, by the creative asset management system, by comparing the one or more supply source rules with the at least one corresponding component parameter of the one or more creative asset components, a classification of compliance of each of the one or more creative asset components with each of the one or more supply source rules;
dynamically generating, by the creative asset management system, an analysis report for each of the one or more modified creative assets, wherein each analysis report comprises the classification of compliance of each of the one or more creative asset components with each of the one or more supply source rules;
storing, by the creative asset management system, the analysis report for each of the one or more modified creative assets in the creative asset database;
generating, by the creative asset management system, a dynamic user interface;
ranking, via the dynamic user interface of the creative asset management system, the one or more generated creative assets, based at least in part on the classification of compliance of each of the one or more modified creative assets contained in its corresponding generated analysis report;
displaying, via the dynamic user interface of the creative asset management system, the one or more modified creative assets, sorted in an order of determined compliance ranking, the display of the dynamic user interface comprising an option to view the analysis report for each of the one or more modified creative assets;
displaying, via the dynamic user interface of the creative asset management system, an option to the user to request to place the one or more modified creative assets on the advertisement impression opportunity when the classification of compliance of each of the one or more modified creative asset components with each of the one or more supply source rules of the dynamically generated analysis report is above a predetermined threshold; and
bidding, through a real-time bidding platform, to place the one or more modified creative assets on the advertisement impression opportunity, wherein the real-time bidding platform is in electronic communication with the creative asset management system,
wherein the creative asset management system comprises a computer processor and an electronic storage medium.
2. The computer-implemented method of claim 1 , further comprising determining compliance of the generated one or more modified creative assets with each of the one or more supply source rules, wherein the determining compliance comprises comparing the one or more supply source rules with the at least one corresponding component parameter of the one or more creative asset components.
3. The computer-implemented method of claim 2 , wherein the determining compliance of the generated one or more modified creative assets with each of the one or more supply source rules is performed by the creative asset management system.
4. The computer-implemented method of claim 2 , wherein the determining compliance of the generated one or more modified creative assets with each of the one or more supply source rules is performed by the supply source.
5. The computer-implemented method of claim 1 , further comprising generating a preview of the one or more modified creative assets in a supply source environment, wherein the supply source environment comprises a visual representation of the advertisement impression opportunity of the online location.
6. The computer-implemented method of claim 5 , wherein the supply source environment comprises a representation of a selected hardware configuration.
7. The computer-implemented method of claim 1 , further comprising transmitting the one or more modified creative assets to the supply source in response to the bidding on the advertisement impression opportunity.
8. The computer-implemented method of claim 1 , wherein the real-time bidding platform internally loads the one or more creative asset components and matches at least one creative asset component to a bid request, the match based at least in part on the supply source rules.
9. The computer-implemented method of claim 1 , further comprising automatically modifying, by the creative asset management system, at least one of the one or more creative asset components to comply with the one or more supply source rules.
10. The computer-implemented method of claim 9 , wherein the modifying comprises altering the size, bitrate, or quality of the at least creative asset components.
11. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules comprises normalizing supply source rule data into a unified data structure.
12. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules comprises crawling the supply source.
13. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules comprises utilizing an application programming interface (API).
14. The computer-implemented method of claim 1 , wherein the attaining the one or more supply source rules is completed periodically, continuously, dynamically, in real-time, and/or in substantially real-time.
15. The computer-implemented method of claim 1 , wherein the analysis report comprises a projected response rate by consumers for the one or more modified creative assets on the supply source.
16. A computer-implemented method for preview, modification, and management of creative assets for diverse advertising platform environments, the computer-implemented method comprising:
receiving, by a creative asset management system from a user, one or more creative assets;
componentizing, by a creative asset management system, the one or more creative assets, the componentization performed using a machine learning algorithm to automatically determine one or more constituent creative asset components of each of the one or more creative assets and to classify a type of each of the one or more creative asset components, wherein the one or more creative asset components are stored on a creative asset database in electronic communication with the creative asset management system;
receiving, by the creative asset management system, user input to generate one or more new creative assets for placement on one or more advertisement impression opportunities;
attaining, by the creative asset management system from one or more supply sources of the one or more advertisement impression opportunities, one or more supply source rules associated with one or more advertising platforms for the one or more advertisement impression opportunities, wherein the one or more supply sources comprise one or more online locations serving as one or more sources of the one or more advertisement impression opportunities, wherein each of the one or more supply source rules comprises a predetermined requirement for at least one corresponding component parameter of the one or more creative asset components, wherein the one or more supply source rules are attained from a supply source database comprising a plurality of supply source rules from a plurality of supply sources, and wherein the creative asset management system is configured to periodically update the plurality of supply source rules from the plurality of supply sources;
dynamically determining, by the creative asset management system, which of the identified and stored one or more creative asset components complies with the one or more supply source rules for the one or more advertisement impression opportunities by comparing the one or more supply source rules with the at least one corresponding component parameter of the one or more creative asset components to determine a classification of compliance of each of the one or more creative asset components with each of the one or more supply source rules;
dynamically generating, by the creative asset management system, the one or more new creative assets for placement on the advertisement impression opportunity based at least in part by combining the one or more creative asset components determined to comply with the one or more supply source rules; and
generating, by the creative asset management system, one or more previews of the one or more dynamically generated new creative assets and displaying, on a dynamic user interface of the creative asset management system, the one or more generated previews to the user;
displaying, via the dynamic user interface of the creative asset management system, an option to the user to request to place the one or more dynamically generated new creative assets on the advertisement impression opportunity; and
bidding, through a real-time bidding platform, to place the one or more dynamically generated new creative assets on the one or more advertisement impression opportunities, wherein the real-time bidding platform is in electronic communication with the creative asset management system,
wherein the creative asset management system comprises a computer processor and an electronic storage medium.