SYSTEM AND METHOD FOR UPDATING AN APPLICATION CLIENT

1 . A method, comprising:

providing, on a client device, a computer game comprising a set of gameplay characteristics;

obtaining information about a user of the client device from a social media provider;

determining at least one condition of the user based on the obtained information;

modifying at least one of the gameplay characteristics according to the at least one condition; and

providing, on the client device, a modified version of the computer game comprising the at least one modified gameplay characteristic.

2 . The method of claim 1 , wherein the client device comprises at least one of a mobile device and a gaming console.

3 . The method of claim 1 , wherein the gameplay characteristics comprise at least one of a game rule, a game challenge, a game plot, a virtual item, a game character, or a user ability.

4 . The method of claim 1 , wherein obtaining the information comprises:

subscribing to a channel of a publish-subscribe system.

5 . The method of claim 1 , wherein the information comprises at least one of live social media data or social media profile data.

6 . The method of claim 1 , wherein the step of determining the at least one condition is performed periodically.

7 . The method of claim 1 , wherein the at least one condition of the user comprises one or more of an anniversary, a birthday, a geographical location, a physical condition, an emotional state, an opinion, an attitude, or a social media popularity.

8 . The method of claim 1 , wherein modifying at least one of the gameplay characteristics comprises at least one of:

(i) presenting the user with a new challenge in the computer game;

(ii) modifying an ability of the user to interact with a virtual environment of the computer game;

(iii) modifying at least one of an availability, a type, and a cost of a virtual item in the computer game;

(iv) modifying at least one of a frequency and a type of virtual characters in the computer game; or

(v) providing a new graphical representation to enhance the virtual environment of the computer game.

9 . The method of claim 1 , further comprising:

updating a display of the computer game on the client device according to the determined at least one condition.

10 . The method of claim 1 , further comprising:

receiving permission from the user of the client device to modify the at least one of the gameplay characteristics according to the at least one condition.

11 . A system comprising:

one or more computer processors programmed to perform operations comprising:

providing, on a client device, a computer game comprising a set of gameplay characteristics;

obtaining information about a user of the client device from a social media provider;

determining at least one condition of the user based on the obtained information;

modifying at least one of the gameplay characteristics according to the at least one condition; and

providing, on the client device, a modified version of the computer game comprising the at least one modified gameplay characteristic.

12 . The system of claim 11 , wherein the gameplay characteristics comprise at least one of a game rule, a game challenge, a game plot, a virtual item, a game character, or a user ability.

13 . The system of claim 11 , wherein obtaining the information comprises:

subscribing to a channel of a publish-subscribe system.

14 . The system of claim 11 , wherein the information comprises at least one of live social media data or social media profile data.

15 . The system of claim 11 , wherein the step of determining the at least one condition is performed periodically.

16 . The system of claim 11 , wherein the at least one condition of the user comprises one or more of an anniversary, a birthday, a geographical location, a physical condition, an emotional state, an opinion, an attitude, or a social media popularity.

17 . The system of claim 11 , wherein modifying at least one of the gameplay characteristics comprises at least one of:

(i) presenting the user with a new challenge in the computer game;

(ii) modifying an ability of the user to interact with a virtual environment of the computer game;

(iii) modifying at least one of an availability, a type, and a cost of a virtual item in the computer game;

(iv) modifying at least one of a frequency and a type of virtual characters in the computer game; or

(v) providing a new graphical representation to enhance the virtual environment of the computer game.

18 . The system of claim 11 , the operations comprising:

updating a display of the computer game on the client device according to the determined at least one condition.

19 . The system of claim 11 , the operations comprising:

receiving permission from the user of the client device to modify the at least one of the gameplay characteristics according to the at least one condition.

20 . An article, comprising:

a non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more computer processors, cause the computer processors to perform operations comprising:

providing, on a client device, a computer game comprising a set of gameplay characteristics;

obtaining information about a user of the client device from a social media provider;

determining at least one condition of the user based on the obtained information;

modifying at least one of the gameplay characteristics according to the at least one condition; and

providing, on the client device, a modified version of the computer game comprising the at least one modified gameplay characteristic.