IP Library Granted Patent US 10,813,474
Granted Patent B2
US 10,813,474 · App. 16/275,000 · Granted Oct 27, 2020

Merchandising system

Inventor: Jane Yu Xin Lim (Singapore, SG)
Assignee: KELLOGG COMPANY
A47F1/126A47F5/0025A47F7/28
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Quick Facts
Patent No.
US 10,813,474
App. No.
16/275,000
Granted
Oct 27, 2020
Kind
B2
Abstract

A system for displaying merchandise includes a first tray member including a passage extending from a first end of the first tray member to a second end of the first tray member. The passage includes a support bed extending parallel to a longitudinal axis of the passage, and a ramp extending from the support bed to the second end at an oblique angle. The system further includes a second tray member including the passage. The second tray member is received by the first end of the first tray member, and is operable between a first position and a second position. In the first position, the passage has a first length and in the second position the passage has a second length. The system further includes a pusher disposed within the passage and operable between a first position adjacent the ramp, and a second position spaced apart from the ramp.

Claims (35)

1. A system for displaying merchandise comprising:

a first tray member including:

a base;

a first side wall and a second side wall extending from the base, the second sidewall spaced apart from the first sidewall by a passage extending from a first end of the first tray member to a second end of the first tray member and defining a longitudinal axis, the passage including a support bed extending parallel to the longitudinal axis and a ramp extending from the support bed to the second end of the first tray member at an oblique angle;

a first coupler formed on the first sidewall adjacent to the base;

a second coupler formed on the second sidewall adjacent to the base and configured to engage a corresponding first coupler of a second system for displaying merchandise; and

a series of corrugations disposed within the passage at the second end and extending in a direction transverse to the longitudinal axis, wherein the series of corrugations are arranged along a direction of the longitudinal axis;

a second tray member including the passage, the second tray member received by the first end of the first tray member and operable between a first configuration wherein the passage has a first length and a second configuration wherein the passage has a second length; and

a pusher disposed within the passage and operable between a first position adjacent the ramp and a second position spaced apart from the ramp.

2. The system of claim 1 , wherein a first side of the first tray member is slideably received by a second side of the second tray member.

3. The system of claim 1 , wherein the first tray member includes a first track formed on a first side of the passage, and the second tray member includes a first rail formed on the first side of the passage, the first rail being slideably received by the first track.

4. The system of claim 3 , wherein the first tray member includes a second track formed on a bottom of the passage, and the second tray member includes a second rail formed on the bottom of the passage, the second rail being slideably received by the second track.

5. The system of claim 1 , wherein the second tray member is configured to telescope from the first tray member.

6. The system of claim 1 , wherein the pusher includes a retractor having a first end attached to the pusher and a second end attached to the support bed.

7. The system of claim 1 , wherein the first tray member includes a detachable nose formed of a transparent material, the nose including the ramp of the passage and a pair of fingers extending from the ramp at the second end of the first tray member.

8. The system of claim 7 , wherein the fingers are spaced apart from each other along the second end of the first tray member, and extend transverse to the ramp.

9. The system of claim 1 , wherein the pusher includes a concave pushing surface facing the first end of the first tray member.

10. A system for displaying merchandise comprising:

a first tray member including;

a base;

a first sidewall and a second sidewall extending from the base, the second sidewall spaced apart from the first sidewall by a passage extending from a first end of the first tray member to a second end of the first tray member and defining a longitudinal axis;

a first coupler formed on the first side wall adjacent to the base;

a second coupler formed on the second sidewall adjacent to the base and configured to engage a corresponding first coupler of a second system for displaying merchandise;

a support bed extending between the first side and the second side at a first end of the passage; and

a ramp extending between the first side and the second side at a second end of the passage, the first side and the second side each including a series of parallel corrugations disposed at the second end and extending in a direction transverse to the ramp, wherein the series of parallel corrugations are arranged along a direction of the longitudinal axis;

a second tray member having a third side and a fourth side spaced apart from the third side by the passage, the third side slideably received by the first side of the first tray member and the fourth side slideably received by the second side of the first tray member, the second tray member operable between a first configuration wherein the passage has a first length and a second configuration wherein the passage has a second length; and

a pusher disposed within the passage and operable between a first position on the support bed adjacent the ramp and a second position on the support bed spaced apart from the ramp.

11. The system of claim 10 , wherein the ramp extends from the support bed at an oblique angle.

12. The system of claim 10 , wherein the pusher includes a spring having a first end attached to the pusher and a second end attached to the support bed.

13. The system of claim 10 , wherein the first tray member includes a first track formed on a first side of the passage, and the second tray member includes a first rail formed on the first side of the passage, the first rail being slideably received by the first track.

14. The system of claim 13 , wherein the first tray member includes a second track formed on a bottom of the passage, and the second tray member includes a second rail formed on the bottom of the passage, the second rail being slideably received by the second track.

15. The system of claim 10 , wherein the first tray member includes a detachable nose formed of a transparent material and including the ramp.

16. The system of claim 15 , wherein the nose includes a pair of fingers extending transversely from the ramp at the second end of the first tray member.

17. The system of claim 16 , wherein the fingers are spaced apart from each other along the second end of the first tray member.

18. The system of claim 10 , wherein the pusher includes a concave pushing surface facing the second end of the first tray member.

Assignments (2)
CHANGE OF NAME Recorded Jul 11, 2024
From: KELLOGG COMPANY
To: KELLANOVA
Reel/Frame 068283/0595 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 31, 2020
From: LIM, JANE YU XIN
To: KELLOGG COMPANY
Reel/Frame 051683/0201 →
Continuity (2)
Provisional Application 62630414 · Feb 14, 2018
Related Publication 20190246814A1 · Aug 15, 2019