IP Library Granted Patent US 11,017,222
Granted Patent B2
US 11,017,222 · App. 16/279,611 · Granted May 25, 2021

Automated communication design construction system

Inventors: Aaron P. Reihl (St. Michael, MN); Sairam Vangapally (Shakopee, MN); Aaron Gregory Rasset (Kimball, MN)
Assignee: Shutterfly LLC
G06K9/00463G06F40/295G06K9/00469G06K9/325
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Quick Facts
Patent No.
US 11,017,222
App. No.
16/279,611
Granted
May 25, 2021
Kind
B2
Abstract

A method for automatically analyzing and constructing communications to a plurality of recipients includes automatically separating communication content files into page groups in a system comprising one or more intelligent communication design servers, wherein each of the page groups is associated a recipient of the communications, inputting the communication content files into an intra-page machine prediction model to produce intra-page parameters, inputting the communication content files and the intra-page parameters into an intra-page machine prediction model to produce intra-group parameters and inter-group parameters, automatically constructing standard communication design files by an intelligent communication content learning and constructing engine based on the communication content files and the intra-page parameters, intra-group parameters, and inter-group parameters, and printing and finishing physical mailing pieces to be mailed to the recipients based on the standard communication design files.

Claims (28)

1. A method for automatically analyzing and constructing communications to a plurality of recipients, comprising:

in a system comprising one or more intelligent communication design servers, automatically separating communication content files into page groups, wherein each of the page groups is associated a recipient of the communications;

inputting the communication content files into an intra-page machine prediction model to produce intra-page parameters;

inputting the communication content files, categorized into page groups based on recipients of the communications, and the intra-page parameters into an inter-page machine prediction model to produce intra-group parameters each associated with an individual recipient and to produce inter-group parameters associated with different recipients;

automatically constructing standard communication design files by an intelligent communication content learning and constructing engine based on the communication content files and the intra-page parameters, intra-group parameters, and inter-group parameters; and

printing and finishing physical mailing pieces to be mailed to the recipients based on the standard communication design files.

2. The method of claim 1 , further comprising:

before the step of automatically separating, automatically converting communication content files in different formats to normalized intermediate format files, wherein the communication content files define content of communications to the plurality of recipients.

3. The method of claim 2 , further comprising:

sending the standard communication design files from the one or more intelligent communication design servers to one or more product fulfillment centers.

4. The method of claim 2 , further comprising:

storing the intra-page parameters, the intra-group parameters, and inter-group parameters in a unified file structure for the normalized intermediate format files.

5. The method of claim 2 , further comprising:

automatically identifying a common wireframe in the normalized intermediate format files between different recipients based on locations of the zones and content in the zones.

6. The method of claim 1 , wherein the intra-page parameters include zones, image objects, text objects, and paragraphs within individual pages.

7. The method of claim 1 , wherein the intra-group parameters include static global objects that are invariant between recipients.

8. The method of claim 7 , wherein the static global objects include text, logos, and images that are common to different recipients.

9. The method of claim 7 , wherein the static global objects include wireframes, page behaviors, and layout formatting that are common to different recipients.

10. The method of claim 1 , wherein the inter-group parameters include variable global objects.

11. The method of claim 10 , wherein the variable global objects include text, logos, and images that vary between recipients.

12. The method of claim 10 , wherein the variable global objects include wireframes, page behaviors, and paragraph styles that vary between recipients.

13. The method of claim 1 , wherein the inter-group parameters include data variables that vary between recipients.

14. The method of claim 13 , wherein the data variables include a recipient's personally identifiable information comprising unique ID, name, address, or dates.

15. The method of claim 1 , wherein the intra-page machine prediction model is trained using historic communication files and associated intra-page parameters.

16. The method of claim 1 , wherein the inter-page machine prediction model is trained using historic communication files and associated intra-group parameters and inter-group parameters.

17. The method of claim 1 , wherein the different formats of the communication content files include fixed length, delimited, XML, Microsoft Excel, INDD, PDF, WORD, FONT, or JPEG.

18. The method of claim 1 , further comprising:

automatically classifying the standard communication design files based on communication channel types, wherein the communication channel types include physical prints, e-mails, or web form.

Assignments (3)
CHANGE OF NAME Recorded Nov 22, 2019
From: SHUTTERFLY, INC.
To: SHUTTERFLY, LLC
Reel/Frame 051095/0172 →
FIRST LIEN SECURITY AGREEMENT Recorded Sep 27, 2019
From: SHUTTERFLY, INC.
To: WILMINGTON TRUST, NATIONAL ASSOCIATION
Reel/Frame 050574/0865 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 13, 2019
From: REIHL, AARON P; VANGAPALLY, SAIRAM; RASSET, AARON GREGORY
To: SHUTTERFLY, INC.
Reel/Frame 049161/0502 →
Continuity (3)
Continuation In Part 15949256 · Apr 10, 2018
Continuation 15911564 · Mar 5, 2018
Related Publication 20190272419A1 · Sep 5, 2019