Server-side configuration variables in feature testing
A method includes receiving an identification of a feature associated with digital content of a third-party content provider, wherein the identification comprises a feature variable placeholder associated with the feature. The method further includes receiving a configuration of a feature flag associated with the feature. The method further includes determining, by a processing device of an experimentation system, a plurality of feature variable values corresponding to the feature variable placeholder. The method further includes configuring, by the processing device, one or more rules on the experimentation system to determine: when and to whom the feature is to be deployed, based on the feature flag; and which of the plurality of feature variable values is to be deployed when and to whom.
1. A method comprising:
receiving an identification of a feature associated with digital content of a third-party content provider, wherein the identification comprises a feature variable placeholder associated with the feature, wherein the digital content and the feature associated with the digital content are each deployed to a plurality of client devices;
receiving a configuration of a feature flag associated with the feature;
determining, by a processing device of an experimentation system, a plurality of feature variable values corresponding to the feature variable placeholder;
selecting a feature variable value to provide in place of the feature variable placeholder with the digital content based on the determining; and
configuring, by the processing device, one or more rules on the experimentation system to determine:
when and to whom of the plurality of client devices the deployed feature of the digital content is to be activated without deploying code, based on the feature flag; and
which of the plurality of feature variable values is to be deployed when and to whom.
2. The method of claim 1 , further comprising:
receiving, from the third-party content provider, a request to connect the digital content to an experimentation platform; and
in response to receiving the request, establishing a connection between the digital content and the experimentation platform.
3. The method of claim 2 , wherein the identification is received via the connection.
4. The method of claim 2 , wherein the request is received via an application programming interface (API) associated with the experimentation platform.
5. The method of claim 2 , wherein the connection is a local connection.
6. The method of claim 2 , wherein the connection is a nonlocal network connection.
7. The method of claim 1 , wherein the identification of the feature comprises a unique identifier of the feature.
8. The method of claim 7 , wherein the feature flag comprises the unique identifier of the feature.
9. The method of claim 1 , wherein the digital content comprises a web page or a software application.
10. An apparatus, comprising:
a memory to store state information;
a processing device operatively coupled to the memory, the processing device to:
receive a request to download digital content of a third-party content provider, wherein the digital content comprises a feature and feature variable placeholder, wherein the digital content and the feature of the digital content are each deployed to a client device;
determine that the deployed feature associated with the request is to be activated without deploying code, based on a feature flag associated with the feature;
based on the determination, select a feature variable value to provide in place of the feature variable placeholder with the digital content; and
provide the selected feature variable value to the third-party content provider to be displayed with the digital content;
receive data identifying how a user interacted with the digital content; and
select, based on the data, a new feature variable value to be provided instead of the feature variable placeholder in the future.
11. The apparatus of claim 10 , wherein the selected feature variable value is selected based on one or more characteristics of the client device.
12. The apparatus of claim 11 , wherein the one or more characteristics comprise a geographic location of the client device.
13. The apparatus of claim 11 , wherein the one or more characteristics comprise information associated with a user of the client device.
14. The apparatus of claim 10 , wherein the selected feature variable value is selected randomly from a plurality of feature variable values.
15. The apparatus of claim 11 , wherein the feature variable value comprises one or more of: a text string, a Boolean value, an Integer, a Double, a data object, an image, or a video.
16. The apparatus of claim 11 , wherein the digital content is a web page or a software application.
17. A non-transitory computer-readable storage medium including instructions that, when executed by a processing device, cause the processing device to:
receive a request to download digital content of a third-party content provider, wherein the digital content comprises a feature and feature variable placeholder, wherein the digital content and the feature of the digital content are each deployed to a plurality of client devices;
determine that the deployed feature associated with the request is to be activated without deploying code, based on a feature flag associated with the feature;
based on the determination, select, by the processing device, a feature variable value to provide in place of the feature variable placeholder with the digital content; and
provide the selected feature variable value to the third-party content provider to be displayed with the digital content;
receive data identifying how a user interacted with the digital content; and
select, based on the data, a new feature variable value to be provided instead of the feature variable placeholder in the future.
18. The non-transitory computer-readable storage medium of claim 17 , wherein the digital content is a web page or a software application.