Systems and methods for evaluating a promotional campaign
Systems and methods are disclosed for evaluating promotional campaigns. The system estimates a target conversion rate for an advertising campaign for a media asset and determines an actual conversion rate for the advertising campaign. The system, in response to determining that the target conversion rate and the actual conversion rate are similar, determines a target demographic audience for the target conversion rate. The system determines a primary demographic audience for the actual conversion rate and compares a first characteristic of the target demographic audience and a second characteristic of the primary demographic audience. Responsive to the determination that the target demographic audience and the primary demographic audience are different, the system generates for display a notification indicating that the target demographic audience and the primary demographic audience are different.
1. A computer-implemented method for evaluating a promotional campaign, the computer-implemented method comprising:
determining, using a processing circuitry, based on viewer access of an advertising campaign for a media asset and the media asset, an actual percentage of users who, after viewing an advertisement, view the media asset for the advertising campaign;
determining, using the processing circuitry, a primary demographic audience of users who, after viewing the advertisement, view the media asset for the advertising campaign;
comparing, using the processing circuitry, a target percentage of users who, after viewing the advertisement, view the media asset for the advertising campaign, to the actual percentage of users who, after viewing the advertisement, view the media asset for the advertising campaign;
comparing, using the processing circuitry, a target demographic audience of users to the primary demographic audience of users who, after viewing the advertisement, view the media asset for the advertising campaign;
determining, using the processing circuitry, that a first condition is met, wherein the first condition is that the target percentage of users is similar to the actual percentage of users who, after viewing the advertisement, view the media asset for the advertising campaign;
determining, using the processing circuitry, that a second condition is met, wherein the second condition is that the target demographic audience of users is different than the primary demographic audience of users who, after viewing the advertisement, view the media asset for the advertising campaign; and
in response to determining that both the first condition is met and the second condition is met, generating, using the processing circuitry, for display a notification, wherein the notification indicates that the target demographic audience and the primary demographic audience are different.
2. The computer-implemented method of claim 1 , wherein the notification also indicates the primary demographic audience.
3. The computer-implemented method of claim 2 , wherein the notification comprises a graphical representation of the primary demographic audience and the target demographic audience.
4. The computer-implemented method of claim 1 , wherein the notification also indicates the total number of users who, after viewing the advertisement, view the media asset for the advertising campaign.
5. The computer-implemented method of claim 1 , wherein the notification also indicates the time frame when the determination, based on viewer access of the advertising campaign and the media asset, of the actual percentage of users who, after viewing an advertisement, view a media asset for the advertising campaign, occurred.