IP Library Granted Patent US 10,740,785
Granted Patent B2
US 10,740,785 · App. 16/357,738 · Granted Aug 11, 2020

Splitting and merging advertisements to a plurality of devices

Inventors: Saritha Arunkumar (Basingstoke, GB); Kuntal Dey (New Delhi, IN); Nizar Lethif (Croton-on-Hudson, NY); Enara C. Vijil (Croton on Hudson, NY)
Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
G06Q30/0244G06Q30/0269H04W4/023H04W4/029H04W4/08H04W4/23H04L65/60H04L67/306
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Quick Facts
Patent No.
US 10,740,785
App. No.
16/357,738
Granted
Aug 11, 2020
Kind
B2
Abstract

A split and merge advertisement method, system, and non-transitory computer readable medium, include splitting a first advertisement to be played on a second device when a moving user of a first group of users moves from a proximity of a first device to a proximity of the second device.

Claims (14)

1. A split and merge advertisement system interfacing with a plurality of devices, each device including a user identifying unit configured to identify each user viewing advertisements on the respective device, the system comprising:

a processor; and

a memory, the memory storing instructions to cause the processor to perform:

splitting a first advertisement when a moving user of a first group of users moves from a proximity of a first device to a proximity of the second device; and

playing a remaining portion of the first advertisement on the second device when the splitting splits the first advertisement such that the first user views an entirety of the first advertisement.

2. A split and merge advertisement method interfacing with a plurality of devices, each device including a user identifying unit configured to identify each user viewing advertisements on the respective device, the method comprising:

splitting a first advertisement when a moving user of a first group of users moves from a proximity of a first device to a proximity of the second device; and

playing a remaining portion of the first advertisement on the second device when the splitting splits the first advertisement such that the first user views an entirety of the first advertisement.

3. A non-transitory computer-readable recording medium recording a split and merge advertisement program interfacing with a plurality of devices, each device including a user identifying unit configured to identify each user viewing advertisements on the respective device, the program causing a computer to perform:

splitting a first advertisement when a moving user of a first group of users moves from a proximity of a first device to a proximity of the second device; and

playing a remaining portion of the first advertisement on the second device when the splitting splits the first advertisement such that the first user views an entirety of the first advertisement.

4. The method of claim 2 , further comprising optimizing a second advertisement to be played on the first device for the first group of users having a new group composition and a third advertisement to be played on the second device for the moving user.

5. The method of claim 2 , further comprising playing a second advertisement on the first device after the splitting splits the first advertisement to the second device.

6. The method of claim 2 , further comprising dynamically re-computing a personalization score of the first group of users when the playing plays the first advertisement on the second device.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 17, 2022
From: INTERNATIONAL BUSINESS MACHINES CORPORATION
To: MAPLEBEAR INC.
Reel/Frame 059035/0829 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 19, 2019
From: ARUNKUMAR, SARITHA; DEY, KUNTAL; LETHIF, NIZAR; VIJIL, ENARA C.
To: INTERNATIONAL BUSINESS MACHINES CORPORATION
Reel/Frame 048636/0938 →