Methods and apparatus to determine media impressions using distributed demographic information
Examples to determine media impressions using distributed demographic information are disclosed. An example apparatus includes a reporter to detect at the client device a login event. The example apparatus also includes a communication interface to send a communication to an impression monitor system in response to the reporter detecting at the client device the login event via the login webpage, the login event associated with a first Internet domain different from a second internet domain of the impression monitor system. The example communication interface also sends a login reporting message to the database proprietor, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with the second Internet domain of the impression monitor system.
1. An apparatus to log media impressions, the apparatus comprising:
memory including computer readable instructions;
a reporter implemented using the computer readable instructions, the reporter to detect at the client device a login event;
a communication interface to:
send a communication to an impression monitor system in response to the reporter detecting at the client device the login event via the login webpage, the login event associated with a first Internet domain different from a second internet domain of the impression monitor system; and
send a login reporting message to a database proprietor, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with the second Internet domain of the impression monitor system.
2. The apparatus as defined in claim 1 , wherein the communication is a webpage request as a dummy request which does not return a webpage.
3. The apparatus as defined in claim 2 , further including a cookie interface to receive the second cookie identifier from the impression monitor system in response to the webpage request.
4. The apparatus as defined in claim 1 , wherein the communication interface is further to send a tag request to the impression monitor system in response to displaying media having tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a media identifier or a publisher site identifier.
5. The apparatus as defined in claim 1 , wherein the reporter includes computer executable instructions to cause the sending of the communication to the impression monitor system in response to detecting the login event.
6. The apparatus as defined in claim 1 , wherein the second cookie identifier is located as a data parameter in the login reporting message.
7. The apparatus as defined in claim 1 , wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.
8. The apparatus as defined in claim 1 , wherein the reporter is received at the client device from the database proprietor based on a request from the client device to receive the login webpage.
9. A tangible computer readable medium comprising instructions that, when executed, cause a machine to at least:
execute a reporter at a client device;
send a communication to an impression monitor system in response to the reporter detecting at a client device a login event via the login webpage, the login event associated with a first Internet domain different from a second internet domain of the impression monitor system; and
send a login reporting message to the database proprietor, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with the second Internet domain of the impression monitor system.
10. The computer readable medium as defined in claim 9 , wherein the communication is a webpage request as a dummy request which does not return a webpage.
11. The computer readable medium as defined in claim 10 , wherein the instructions further cause the machine to receive the second cookie identifier from the impression monitor system in response to the webpage request.
12. The computer readable medium as defined in claim 9 , wherein the instructions further cause the machine to send a tag request to the impression monitor system in response to displaying media having tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a media identifier or a publisher site identifier.
13. The computer readable medium as defined in claim 9 , wherein the reporter includes computer executable instructions to cause the sending of the communication to the impression monitor system in response to detecting the login event.
14. The computer readable medium as defined in claim 9 , wherein the second cookie identifier is located as a data parameter in the login reporting message.
15. The computer readable medium as defined in claim 9 , wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.
16. The computer readable medium as defined in claim 9 , wherein the reporter is received at the client device from the database proprietor based on a request from the client device to receive the login webpage.
17. A method to log media impressions, the method comprising:
executing a reporter at a client device;
sending a communication to an impression monitor system in response to the reporter detecting at the client device a login event via the login webpage, the login event associated with a first Internet domain different from a second internet domain of the impression monitor system; and
sending a login reporting message to the database proprietor, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with the second Internet domain of the impression monitor system.
18. The method as defined in claim 17 , wherein the communication is a webpage request as a dummy request which does not return a webpage.
19. The method as defined in claim 18 , further including receiving the second cookie identifier from the impression monitor system in response to the webpage request.
20. The method as defined in claim 17 , further including sending a tag request to the impression monitor system in response to displaying media having tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a media identifier or a publisher site identifier.
21. The method as defined in claim 17 , wherein the reporter includes computer executable instructions to cause the sending of the communication to the impression monitor system in response to detecting the login event.
22. The method as defined in claim 17 , wherein the second cookie identifier is located as a data parameter in the login reporting message.
23. The method as defined in claim 17 , wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.
24. The method as defined in claim 17 , wherein the reporter is received at the client device from the database proprietor based on a request from the client device to receive the login webpage.