Methods and apparatus to determine mobile device application usage in vehicles including media applications
An example method for classifying a service set identifier (SSID) as a vehicle SSID includes storing in memory a record of a first message from a mobile device, the first message corresponding to a first SSID detected by the mobile device, determining that the first SSID detected by the mobile device meets a detection threshold, determining that, while detecting the first SSID, a quantity of detected SSIDs different from the first SSID meets a quantity threshold, and classifying the first SSID as the vehicle SSID.
1. A method for classifying a service set identifier (SSID) as a vehicle SSID, the method comprising:
storing in memory a record of a first message from a mobile device, the first message corresponding to a first SSID detected by the mobile device;
determining, by executing an instruction with a processor, that the first SSID detected by the mobile device satisfies a detection threshold;
determining, by executing an instruction with a processor, that, while detecting the first SSID, a quantity of detected SSIDs different from the first SSID satisfies a quantity threshold, the quantity threshold satisfied when a counter of non-vehicle SSIDs meets the quantity threshold, the counter to increment when an SSID of the quantity of detected SSIDs satisfies a time threshold, the time threshold corresponding to a duration of SSID detection; and
classifying, based on the first SSID satisfying the detection threshold and the quantity of detected SSIDs satisfying the quantity threshold, the first SSID as the vehicle SSID.
2. The method of claim 1 , wherein the detection threshold is satisfied if the first SSID is detected at least three times in one week.
3. The method of claim 1 , wherein the quantity threshold is satisfied if at least a threshold quantity of SSIDs different from the first SSID are detected by the mobile device during a period of time since the first SSID is detected.
4. The method of claim 1 , wherein the time threshold is less than twenty minutes.
5. The method of claim 1 , further including storing the first SSID, classified as the vehicle SSID, in the memory.
6. An apparatus comprising:
an impression logger to store in memory a record of a first message from a mobile device, the first message corresponding to a first SSID detected by the mobile device; and
a classifier to:
determine that the first SSID detected by the mobile device satisfies a detection threshold;
determine that, while detecting the first SSID, a quantity of detected SSIDs different from the first SSID satisfies a quantity threshold, the quantity threshold satisfied when a counter of non-vehicle SSIDs meets the quantity threshold, the counter to increment when an SSID of the quantity of detected SSIDs satisfies a time threshold, the time threshold corresponding to a duration of SSID detection; and
classify, based on the first SSID satisfying the detection threshold and the quantity of detected SSIDs satisfying the quantity threshold, the first SSID as a vehicle SSID.
7. The apparatus of claim 6 , wherein the detection threshold is satisfied if the first SSID is detected at least three times in one week.
8. The apparatus of claim 6 , wherein the quantity threshold is satisfied if at least a threshold quantity of SSIDs different from the first SSID are detected by the mobile device during a period of time since the first SSID is detected.
9. The apparatus of claim 6 , wherein the time threshold is less than twenty minutes.
10. The apparatus of claim 6 , wherein the impression logger further stores the first SSID, classified as the vehicle SSID, in the memory.
11. A non-transitory computer readable medium comprising computer readable instructions which, when executed, cause a processor to at least:
store in memory a record of a first message from a mobile device, the first message corresponding to a first SSID detected by the mobile device;
determine that the first SSID detected by the mobile device satisfies a detection threshold;
determine that, while detecting the first SSID, a quantity of detected SSIDs different from the first SSID satisfies a quantity threshold, the quantity threshold satisfied when a counter of non-vehicle SSIDs meets the quantity threshold, the counter to increment when an SSID of the quantity of detected SSIDs satisfies a time threshold, the time threshold corresponding to a duration of SSID detection; and
classify, based on the first SSID satisfying the detection threshold and the quantity of detected SSIDs satisfying the quantity threshold, the first SSID as a vehicle SSID.
12. The non-transitory computer readable medium of claim 11 , wherein the detection threshold is satisfied if the first SSID is detected at least three times in one week.
13. The non-transitory computer readable medium of claim 11 , wherein the quantity threshold is satisfied if at least a threshold quantity of SSIDs different from the first SSID are detected by the mobile device during a period of time since the first SSID is detected.
14. The non-transitory computer readable medium of claim 11 , wherein the time threshold is less than twenty minutes.
15. The non-transitory computer readable medium of claim 11 , wherein the instructions are to cause the processor to store the first SSID, classified as the vehicle SSID, in the memory.