IP Library Granted Patent US 11,017,443
Granted Patent B2
US 11,017,443 · App. 16/378,683 · Granted May 25, 2021

System and method for a merchant onsite personalization gifting platform

Inventors: Brett R. Glass (Kansas City, MO); Elizabeth Ann Trimble (Kansas City, MO); Mark Steiner (Kansas City, MO)
G06Q30/0601G06Q30/0241G06Q30/06G06Q30/0621G06Q50/04Y02P90/30
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Quick Facts
Patent No.
US 11,017,443
App. No.
16/378,683
Granted
May 25, 2021
Kind
B2
Abstract

An online personalized gifting system and method includes an application executed on a computing device to communicate with a merchant server owned and managed by a merchant for generating customized gift structures that may be sent to a recipient. The application transmits the gift structure templates to a merchant server in communication with a user computing device, communicates with the merchant server to receive a selected one gift structure template that has been obtained by the merchant server from the user computing device, and communicate with the merchant server to receive at least one of user-supplied textual, audio, or video content that has been obtained by the merchant server from the user computing device. The application communicates with a production facility located at a site of the merchant to generate a gift structure in accordance with the selected gift structure template and the user-supplied content using a production facility.

Claims (34)

1. An online personalized gifting system comprising:

a gift structure developer server comprising at least one processor and at least one memory unit to store one or more personalized gift structure templates each having one or more user-supplied content fields, the gift structure developer server configured to:

transmit the one or more personalized gift structure templates to a merchant server in communication with a user computing device;

receive from the merchant server a selected one gift structure template that has been selected at the merchant server by a user of the user computing device;

receive from the merchant server at least one of user-supplied textual, audio, photo, or video content that has been obtained by the merchant server from the user computing device, wherein the user-supplied audio content is received from a telephone service;

communicate with a production facility to generate a gift structure in accordance with the selected gift structure template and the user-supplied content using the production facility; and

monitor the merchant server to record a usage value, where the usage value is incremented for each gift structure generated by the merchant server, and where the gift structure developer server stores the recorded usage value.

2. The online personalized gifting system of claim 1 , wherein the gift structure developer server is configured to communicate with the merchant server to receive a selection of one or more gifts to be sent to a recipient along with the gift structure.

3. The online personalized gifting system of claim 2 , wherein the one or more gifts comprise at least one of a gift card, an event ticket, a music subscription, a bouquet of flowers, a box of cookies, a box of chocolates, a box of candy, and a gift basket.

4. The online personalized gifting system of claim 1 , wherein the gift structure developer server inserts merchant advertising content into the personalized gift structure.

5. The online personalized gifting system of claim 1 , wherein the user-supplied content includes at least one of audio and video content stored in a computer readable medium, the computer readable medium being included in the personalized gift structure.

6. The online personalized gifting system of claim 5 , further comprising a multimedia play device coupled to the computer readable medium for playing the stored content.

7. The online personalized gifting system of claim 1 , wherein the production facility comprises at least one of a cropping machine, a printer, a folding machine, a postage application machine, and a computer readable medium burner.

8. The online personalized gifting system of claim 1 , wherein the user computing device comprises a wireless communication device that executes a mobile app to communicate with the merchant server.

9. The online personalized gifting system of claim 1 , wherein the user computing device comprises a personal computing device that executes a web browser to communicate with the merchant server.

10. The online personalized gifting system of claim 1 , wherein the gift structure comprises at least one of a greeting card, a gift card holder, a flower bouquet, a chocolate box, a photo book, and a gift box.

11. The online personalized gifting system of claim 1 , wherein the gift structure developer server receives payment data for a gift structure purchase.

12. An outsourced gift structure ordering method comprising:

transmitting, using at least one processor that executes an application stored in a memory, a plurality of gift structure templates to a merchant server in communication with a user computing device, each gift structure template having one or more user-supplied content fields for inclusion of user-supplied content;

receiving, through the application, from the merchant server a selected gift structure template that has been selected at the user computing device through one or more interfaces of the application;

receiving, through the application, from the merchant server at least one of user-supplied textual, audio, photo, or video content that has been obtained by the merchant server from the user computing device, wherein the user-supplied audio content is received through a telephone service;

creating one or more personalized gift structures in accordance with the selected gift structure template and the user-supplied content using a production facility; and

monitoring the merchant server for determining, recording, and storing a usage value in a computer readable medium, where the usage value is incremented for each gift structure generated by the merchant server.

13. The method of claim 12 , further comprising communicating with the merchant server to receive a selection of one or more gifts to be sent to a recipient along with the one or more personalized gift structures.

14. The method of claim 12 , further comprising communicating with the production facility for including merchant advertising content on the one or more personalized gift structures.

15. The method of claim 12 , further comprising facilitating burning of at least one instance of the user-supplied content to a computer readable medium, the at least one instance including at least one of audio and video content.

16. The method of claim 12 , wherein the user computing device comprises a wireless communication device that executes a mobile app to communicate with the merchant server.

17. The method of claim 12 , wherein the user computing device comprises a personal computing device that executes a web browser to communicate with the merchant server.

18. A gift structure ordering method comprising:

transmitting, using at least one processor that executes an application stored in a memory, a plurality of gift structure templates to a merchant server in communication with a user computing device, each gift structure template having one or more user-supplied content fields for inclusion of user-supplied content;

receiving, through the application, from the merchant server a selected one gift structure template that has been selected at the user computing device through one or more interfaces of the application;

receiving, through the application, from the merchant server at least one of user-supplied textual, audio, photo, or video content that has been obtained by the merchant server from the user computing device, wherein the user-supplied audio content is received through a telephone service;

communicating with a production facility to generate a gift structure in accordance with at least the selected gift structure template using the production facility; and

monitoring the merchant server for determining, recording, and storing a usage value in a computer readable medium, where the usage value is incremented for each gift structure generated by the merchant server.

Assignments (5)
PATENT SECURITY AGREEMENT Recorded Oct 4, 2022
From: E2INTERACTIVE, INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 061604/0493 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 23, 2020
From: GIFT CARD IMPRESSIONS, LLC
To: E2INTERACTIVE, INC. D/B/A E2INTERACTIVE, INC.
Reel/Frame 051685/0525 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 9, 2019
From: GLASS, BRETT
To: GIFT CARD IMPRESSIONS, LLC
Reel/Frame 048833/0240 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 9, 2019
From: STEINER, MARK
To: GIFT CARD IMPRESSIONS, LLC
Reel/Frame 048833/0287 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 9, 2019
From: TRIMBLE, ELIZABETH ANN
To: GIFT CARD IMPRESSIONS, LLC
Reel/Frame 048833/0336 →