NETWORK COMPUTING SYSTEM FOR REAL-TIME EVENT ANALYSIS
A network computing system, and method for implementing a network computing system, to analyze events accumulated over digital channels of an enterprise, for purpose of determining contextual and/or customized outputs that facilitate a desired objective of the enterprise.
1 . A computing system comprising:
one or more processors;
a memory to store a set of instructions;
wherein the one or more processors access the instructions to:
record a sequence of activities that the user is detected as performing;
analyze the sequence of user activities in connection with a current user activity to predict a user intent; and
initiate an event to cause the user to perform a desired user action based on the predicted user intent.
2 . The computer system of claim 1 , wherein the one or more processors detect multiple predefined activities of the user over the given time interval, including a first activity detected using a first user interface component, and a second activity using a second user interface component.
3 . The computer system of claim 1 , wherein the one or more processors detect a first activity of the multiple activities as an online activity, and a second activity of the multiple activities as a real-world activity.
4 . The computer system of claim 1 , wherein the one or more processors detect a first activity of the multiple activities as an online activity, and detect the current activity as a real-world activity.
5 . The computer system of claim 4 , wherein the one or more processors detect the real-world activity by detecting a location and/or heading of the user.
6 . The computer system of claim 1 , wherein the one or more processors detect the real-world activity by detecting that the user is either at or near a locality where the desired user action may be performed by the user.
7 . The computer system of claim 6 , wherein the one or more processors initiate the event by sending a communication to the user to cause the user to go into and/or perform the desired user action at the locality.
8 . The computer system of claim 6 , wherein the one or more processors initiate the event by providing a promotion that is to make the user more likely to perform the desired user action at the locality.
9 . The computing system of claim 1 , wherein the one or more processors analyze the user activity in connection with monitoring a location of the user.
10 . The computing system of claim 9 , wherein the one or more processors monitor the location of the user to detect at least one of (i) a proximity of the user to a specific third-party locality, or (ii) a heading of the user to the specific third-party locality.
11 . The computing system of claim 10 , wherein the one or more processors initiate the event at the third-party locality.
12 . The computer system of claim 10 , wherein the one or more processors initiate the event by:
sending a communication to the user, to influence the user to travel to a third-party locality, to travel to a particular location within the third-party locality, and/or to inquire about a particular product or service.
13 . The computer system of claim 10 , wherein the one or more processors initiate the event by:
sending a communication to a device associated with the third-party locality, to identify an item to engage the user.