Digital overlay offers on connected media devices
A computing device includes memory for storing commercial metadata and offer metadata harvested from within an offer distribution network. A processor compares the commercial metadata related to a broadcast commercial to be streamed to a client media device with the offer metadata related to available offers from offer providers, to generate a comparison. The processor then selects an offer from the available offers based on the comparison; determines when and over what video stream the broadcast commercial is to be streamed; detects that a screen device is paired to the client media device; and delivers the offer to a display of the screen device during streaming of the broadcast commercial over the video stream to the client media device. When a user of the screen device selects an indicia of the offer, the offer is collected into a virtual wallet from which the offer can be redeemed in various ways.
1. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:
receiving:
a broadcast commercial from a broadcast stream to be streamed to a client media device; and
available offers from at least one offer provider of an offer distribution network;
identifying, using automatic content recognition, commercial metadata related to the broadcast commercial;
using the identified commercial metadata to determine whether the available offers comprise one or more direct offers, the one or more direct offers having offer metadata matching commercial metadata of the broadcast commercial, the commercial metadata defining a brand or an entity associated with the broadcast commercial;
based on whether the available offers comprise the one or more direct offers, selecting a targeted offer, wherein selecting the targeted offer comprises:
responsive to determining that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, and
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
automatically delivering the selected targeted offer to the client media device such that, while the broadcast commercial is being streamed to and displayed by the client media device, the client media device displays the selected targeted offer as an overlay or a pop-up advertisement over the broadcast commercial.
2. The non-transitory computer readable medium of claim 1 , the set of acts further comprising:
delivering the selected targeted offer over a personal area network to a display of a screen device such that, while the broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.
3. The non-transitory computer readable medium of claim 1 , wherein the selected targeted offer is automatically delivered with an advertising identifier, the advertising identifier configured to track redemption of the selected targeted offer.
4. The non-transitory computer readable medium of claim 1 , wherein using the identified commercial metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the identified commercial metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.
5. The non-transitory computer readable medium of claim 1 , wherein the second type of data comprises user metadata, and
wherein using the second type of data to select the targeted offer from the available offers comprises using, from the user metadata, one or more of (i) a purchase history, (ii) a user history of interaction with offers, (iii) geo-location information, or (iv) user profile factors, to select the targeted offer.
6. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:
identifying whether available offers from at least one offer provider of an offer distribution network comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of a corresponding broadcast commercial to be streamed to a client media device, wherein the commercial metadata comprises at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;
identifying, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
based on whether the available offers comprise the one or more direct offers, selecting a targeted offer, wherein selecting the targeted offer comprises:
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, and
responsive to identifying that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data;
automatically delivering the selected targeted offer to the client media device such that, while the broadcast commercial is being streamed to and displayed by the client media device, the client media device displays the selected targeted offer as an overlay or a pop-up advertisement over the corresponding broadcast commercial; and
delivering the selected targeted offer over a personal area network to a display of a screen device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.
7. The non-transitory computer readable medium of claim 6 , the set of acts further comprising:
harvesting the commercial metadata from a plurality of sources, including multiple channels of streaming media; and
indexing the commercial metadata such that the commercial metadata is searchable.
8. The non-transitory computer readable medium of claim 6 , the set of acts further comprising:
detecting that the screen device is paired to the client media device via the personal area network;
detecting selection of the selected targeted offer displayed on the client media device and the screen device by the screen device; and
facilitating transfer of a digital version of the selected targeted offer to a virtual wallet accessible through the screen device.
9. A method comprising:
identifying, by a processor, whether available offers from at least one offer provider of an offer distribution network comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of a corresponding broadcast commercial to be streamed to a client media device, wherein the commercial metadata comprises at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;
identifying, by the processor, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
based on whether the available offers comprise the one or more direct offers, selecting, by the processor, a targeted offer, wherein selecting the targeted offer comprises:
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, or
responsive to identifying that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data;
automatically delivering, by the processor, the selected targeted offer to the client media device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the client media device displays the selected targeted offer as an overlay or a pop-up advertisement over the corresponding broadcast commercial; and
delivering, by the processor, the selected targeted offer over a personal area network to a display of a screen device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected target offer.
10. The method of claim 9 , wherein identifying whether the available offers comprise the one or more direct offers comprises identifying that the available offers comprise the one or more direct offers,
wherein using the identified commercial metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the identified commercial metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content for a user that operates the client media device.
11. The method of claim 9 , wherein identifying whether the available offers comprise the one or more direct offers comprises identifying that the available offers do not comprise the one or more direct offers, the method further comprising:
receiving, by the processor, user metadata related to a user of the client media device,
wherein the user metadata comprises one or more of (i) a purchase history, (ii) a user history of interaction with offers, (iii) geo-location information, or (iv) user profile factors, and
wherein using the second type of data to select the targeted offer from the available offers comprises using the user metadata to select the targeted offer.
12. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:
identifying whether available offers from at least one offer provider of an offer distribution network comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of a corresponding broadcast commercial to be streamed to a client media device, wherein the commercial metadata comprises at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;
identifying, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
detecting that a screen device is paired to the client media device via a personal area network;
based on whether the available offers comprise the one or more direct offers, selecting a targeted offer, wherein selecting the targeted offer comprises;
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, or
responsive to identifying that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data;
automatically delivering the selected targeted offer over the personal area network to a display of the screen device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.
13. The non-transitory computer readable medium of claim 12 , the set of acts further comprising:
receiving an indication of a user selection of the displayed selected targeted offer through the screen device; and
facilitating transfer of a digital version of the displayed selected targeted offer to a virtual wallet accessible through the screen device.
14. The non-transitory computer readable medium of claim 12 , wherein using the identified commercial metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the identified commercial metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises one or more of weather or a location of the client media device.
15. A method comprising:
identifying, by a processor, whether available offers from at least one offer provider of an offer distribution network comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of a corresponding broadcast commercial to be streamed to a client media device, wherein the commercial metadata comprises at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;
identifying, by the processor, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
detecting, by the processor, that a screen device is paired to the client media device via a personal area network;
based on whether the available offers comprise the one or more direct offers, selecting, by the processor, a targeted offer, wherein selecting the targeted offer comprises:
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, or
responsive to identifying that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
automatically delivering, by the processor, the selected targeted offer over the personal area network to a display of screen device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.
16. The method of claim 15 , wherein identifying whether the available offer comprise the one or more direct offers comprises identifying that the available offer do not comprise the one or more direct offers, the method further comprising:
receiving, by the processor, user metadata related to a user of the screen device,
wherein the user metadata comprises one or more of (i) a purchase history, (ii) a user history of interaction with offers, (iii) geo-location information, or (iv) user profile factors, and
wherein using the second type of data to select the targeted offer from the available offers comprises using the user metadata to select the targeted offer.
17. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor of an offer computing system, cause performance of a set of acts comprising:
harvesting commercial metadata related to broadcast commercials broadcasted within an offer distribution network, each broadcast commercial comprising commercial metadata comprising at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;
storing the harvested commercial metadata in a commercial metadata database;
harvesting offer metadata related to available offers generated by provider systems of the offer distribution network and available to deliver with the broadcast commercials;
storing the harvested offer metadata in an offer metadata database;
obtaining user metadata comprising interests of a user associated with a client media device; and
for each broadcast commercial:
detecting that a screen device is paired to the client media device by a personal area network;
identifying, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
identifying whether the available offers comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of the corresponding broadcast commercial;
based on whether the available offers comprise the one or more direct offers, selecting a first targeted offer, wherein selecting the targeted offer comprises;
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least offer metadata for the one or more direct offers to select the first targeted offer from the one or more direct offers, wherein the offer metadata comprises one or more of brand and entity information, and
responsive to identifying that the available offers do not comprise the one or more direct offers, using the user metadata to select the targeted offer from the available offers, wherein the user metadata is different from the offer metadata for the one or more direct offers;
delivering the selected first targeted offer over the personal area network for display on the screen device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected first targeted offer;
detecting selection of the displayed first targeted offer through the screen device; and
in response to detecting selection of the displayed first targeted offer through the screen device, facilitating transfer of a digital version of the first targeted offer to a virtual wallet accessible through the screen device.
18. The non-transitory computer readable medium of claim 17 , wherein using the identified commercial metadata and at least the offer metadata for the one or more direct offers to select the first targeted offer from the one or more direct offers comprises using the identified commercial metadata, the offer metadata for the one or more direct offers, and the user metadata to select the first targeted offer from the one or more direct offers.
19. The non-transitory computer readable medium of claim 17 , the set of acts further comprising:
determining that the first targeted offer has already been collected through the client media device; and
in response to determining that the first targeted offer has already been collected through the client media device, selecting a second targeted offer to deliver with the corresponding broadcast commercial to the client media device in lieu of the first targeted offer.
20. An offer computing system comprising:
a processor; and
a non-transitory computer readable medium having stored thereon instructions that, upon execution by the processor, cause performance of a set of acts comprising:
harvesting commercial metadata related to broadcast commercials broadcasted within an offer distribution network, each broadcast commercial comprising commercial metadata comprising at least two of:
an entity associated with the corresponding broadcast commercial;
a product or service associated with the corresponding broadcast commercial; or
a category associated with the corresponding broadcast commercial;
storing the harvested commercial metadata in a commercial metadata database;
harvesting offer metadata related to available offers generated by provider systems of the offer distribution network and available to deliver with the broadcast commercials;
storing the harvested offer metadata in an offer metadata database;
obtaining user metadata comprising interests of a user associated with a client media device; and
for each broadcast commercial:
detecting that a screen device is paired to the client media device by a personal area network;
identifying, using automatic content recognition, the commercial metadata from the corresponding broadcast commercial based on a video stream broadcast to the client media device;
identifying whether the available offers comprise one or more direct offers, the one or more direct offers having corresponding offer metadata matching a threshold amount of commercial metadata of the corresponding broadcast commercial;
based on whether the available offers comprise the one or more direct offers, selecting a first targeted offer, wherein selecting the targeted offer comprises;
responsive to identifying that the available offers comprise the one or more direct offers, using the identified commercial metadata and at least offer metadata for the one or more direct offers to select the first targeted offer from the one or more direct offers, wherein the offer metadata comprises one or more of brand and entity information, and
responsive to identifying that the available offers do not comprise the one or more direct offers, using the user metadata to select the targeted offer from the available offers, wherein the user metadata is different from the offer metadata for the one or more direct offers;
delivering the selected first targeted offer over the personal area network for display on the screen device such that, while the corresponding broadcast commercial is being streamed to and displayed by the client media device, the screen device displays the selected first targeted offer;
detecting selection of the displayed first targeted offer through the screen device; and
in response to detecting selection of the displayed first targeted offer through the screen device, facilitating transfer of a digital version of the first targeted offer to a virtual wallet accessible through the screen device.
21. The offer computing system of claim 20 , wherein the user metadata further comprises one or more of: (i) past purchases of the user, (ii) past interactions of the user with the first targeted offer or with similar offers, (iii) a wish list of the user for items of interest, (iv) profile information including gender, family type, and residence location, or (v) a geo-location of the client media device.
22. The offer computing system of claim 20 , wherein delivering the selected first targeted offer over the personal area network for display on the screen device comprises delivering the selected first targeted offer over the personal area network for display on the screen device as an overlay, inset, or pop-up advertisement to the corresponding broadcast commercial being streamed to the client media device.