Digital overlay offers on connected media devices
A computing device includes memory for storing commercial metadata and offer metadata harvested from within an offer distribution network. A processor compares the commercial metadata related to a broadcast commercial to be streamed to a client media device with the offer metadata related to available offers from offer providers, to generate a comparison. The processor then selects an offer from the available offers based on the comparison; determines when and over what video stream the broadcast commercial is to be streamed; detects that a screen device is paired to the client media device; and delivers the offer to a display of the screen device during streaming of the broadcast commercial over the video stream to the client media device. When a user of the screen device selects an indicia of the offer, the offer is collected into a virtual wallet from which the offer can be redeemed in various ways.
1. A method comprising:
receiving, at a computing system:
media content from a broadcast stream to be streamed to a client media device, and
available offers from at least one offer provider of an offer distribution network;
identifying, by the computing system, using automatic content recognition, media content metadata related to the media content;
using, by the computing system, the identified media content metadata to select, from the available offers, a targeted offer, wherein using the identified media content metadata to select the targeted offer comprises:
determining, based on the identified media content metadata, whether the available offers comprise one or more direct offers, and
based on whether the available offers comprise the one or more direct offers, selecting the targeted offer, wherein selecting the targeted offer comprises:
responsive to determining that the available offers comprise the one or more direct offers, using the identified media content metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, or
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
responsive to using the identified media content metadata to select the targeted offer, automatically delivering, by the computing system, the selected targeted offer to the client media device such that, while the media content is being streamed to and displayed by the client media device, the client media device also displays the selected targeted offer.
2. The method of claim 1 , wherein determining whether the available offers comprise the one or more direct offers comprises determining that the available offers comprise the one or more direct offers,
wherein using the identified media content metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the identified media content metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.
3. The method of claim 1 , wherein determining whether the available offers comprise the one or more direct offers comprises determining that the available offers do not comprise the one or more direct offers, and
wherein using the second type of data to select, from the available offers, the targeted offer comprises:
determining that the targeted offer has offer metadata indicating a commercial relationship with a brand or an entity associated with the media content;
in response to determining that the targeted offer has offer metadata indicating the commercial relationship with the brand or the entity associated with the media content, determining that the targeted offer is an indirect offer; and
using the second type of data to select the targeted offer from the available offers based on determining that the targeted offer is the indirect offer.
4. The method of claim 1 , wherein the media content includes one or more of a media program or a broadcast commercial.
5. The method of claim 1 , further comprising:
delivering, by the computing system, the selected targeted offer over a personal area network to a display of a screen device while the media content is being streamed to the client media device; and
determining, by the computing system, that the displayed selected targeted offer has been selected at the screen device for redemption of the displayed selected targeted offer; and
in response to determining that the displayed selected targeted offer has been selected at the screen device for redemption of the displayed selected targeted offer, transferring, by the computing system, the displayed selected targeted offer to a virtual wallet accessible by the screen device.
6. The method of claim 1 , wherein the selected targeted offer is automatically delivered with an identifier configured to track redemption of the selected targeted offer.
7. The method of claim 1 , wherein determining whether the available offers comprise the one or more direct offers comprises determining that the available offers do not comprise the one or more direct offers,
wherein the second type of data comprises user metadata, and
wherein using the second type of data to select the targeted offer from the available offers comprises using, from the user metadata, one or more of (i) purchase history, (ii) geo-location information, and (iii) user profile factors, to select the targeted offer.
8. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:
receiving, at a computing system:
media content from a broadcast stream to be streamed to a client media device, and
available offers from at least one offer provider of an offer distribution network;
identifying, by the computing system, using automatic content recognition, media content metadata related to the media content;
using, by the computing system, the identified media content metadata to select, from the available offers, a targeted offer, wherein using the identified media content metadata to select the targeted offer comprises:
determining, based on the identified media content metadata, whether the available offers comprise one or more direct offers, and
based on whether the available offers comprise the one or more direct offers, selecting the targeted offer, wherein selecting the targeted offer comprises:
responsive to determining that the available offers comprise the one or more direct offers, using the identified media content metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, and
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
responsive to using the identified media content metadata to select the targeted offer, automatically delivering, by the computing system, the selected targeted offer to the client media device such that, while the media content is being streamed to and displayed by the client media device, the client media device also displays the selected targeted offer.
9. The non-transitory computer readable medium of claim 8 , wherein using the identified media content metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the identified media content metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.
10. The non-transitory computer readable medium of claim 8 , wherein using the second type of data to select, from the available offers, the targeted offer comprises:
determining that the targeted offer has offer metadata indicating a commercial relationship with a brand or an entity associated with the media content;
in response to determining that the targeted offer has offer metadata indicating the commercial relationship with the brand or the entity associated with the media content, determining that the targeted offer is an indirect offer; and
using the second type of data to select the targeted offer from the available offers based on determining that the targeted offer is the indirect offer.
11. The non-transitory computer readable medium of claim 8 , wherein the media content includes one or more of a media program or a broadcast commercial.
12. The non-transitory computer readable medium of claim 8 , the set of acts further comprising:
delivering, by the computing system, the selected targeted offer over a personal area network to a display of a screen device while the media content is being streamed to the client media device; and
determining, by the computing system, that the displayed selected targeted offer has been selected at the screen device for redemption of the displayed selected targeted offer; and
in response to determining that the displayed selected targeted offer has been selected at the screen device for redemption of the displayed selected targeted offer, transferring, by the computing system, the displayed selected targeted offer to a virtual wallet accessible by the screen device.
13. The non-transitory computer readable medium of claim 8 , wherein the selected targeted offer is automatically delivered with an identifier configured to track redemption of the selected targeted offer.
14. The non-transitory computer readable medium of claim 8 , wherein the second type of data comprises user metadata indicating a preference for offer content, and
wherein using the second type of data to select the targeted offer from the available offers comprises:
determining, by the computing system, that the targeted offer comprises offer metadata that matches the user metadata indicating the preference for offer content; and
in response to determining that the targeted offer comprises offer metadata that matches the user metadata indicating the preference for offer content, selecting the targeted offer,
wherein the user metadata comprises at least one of a user purchase history, user geo-location information, or user demographics.
15. A computing system comprising:
a processor; and
a non-transitory computer readable medium having stored thereon instructions that, upon execution by the processor, cause performance of a set of acts comprising:
receiving:
media content from a broadcast stream to be streamed to a client media device, and
available offers from at least one offer provider of an offer distribution network;
identifying, using automatic content recognition, media content metadata related to the media content;
using the identified media content metadata to select, from the available offers, a targeted offer, wherein using the identified media content metadata to select the targeted offer comprises:
determining, based on the identified media content metadata, whether the available offers comprise one or more direct offers, and
based on whether the available offers comprise the one or more direct offers, selecting the targeted offer, wherein selecting the targeted offer comprises:
responsive to determining that the available offers comprise the one or more direct offers, using the identified media content metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the first type of data comprises one or more of brand and entity information, and
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
responsive to using the identified media content metadata to select the targeted offer, automatically delivering the selected targeted offer to the client media device such that, while the media content is being streamed to and displayed by the client media device, the client media device also displays the selected targeted offer.
16. The computing system of claim 15 , wherein using the identified media content metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the identified media content metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.
17. The computing system of claim 15 , wherein using the second type of data to select, from the available offers, the targeted offer comprises:
determining that the targeted offer has offer metadata indicating a commercial relationship with a brand or an entity associated with the media content;
in response to determining that the targeted offer has offer metadata indicating the commercial relationship with the brand or the entity associated with the media content, determining that the targeted offer is an indirect offer; and
using the second type of data to select the targeted offer from the available offers based on determining that the targeted offer is the indirect offer.
18. The computing system of claim 15 , wherein the media content includes one or more of a media program or a broadcast commercial.
19. The computing system of claim 15 , the set of acts further comprising:
delivering the selected targeted offer over a personal area network to a display of a screen device while the media content is being streamed to the client media device; and
determining that the displayed selected targeted offer has been selected at the screen device for redemption of the offer; and
in response to determining that the displayed selected targeted offer has been selected at the screen device for redemption of the displayed selected targeted offer, transferring the displayed selected targeted offer to a virtual wallet accessible by the screen device.
20. The computing system of claim 15 , wherein the second type of data comprises user metadata indicating a preference for offer content, and
wherein using the second type of data to select the targeted offer from the available offers comprises:
determining that the targeted offer comprises offer metadata that matches the user metadata indicating the preference for offer content; and
in response to determining that the targeted offer comprises offer metadata that matches the user metadata indicating the preference for offer content, selecting the targeted offer,
wherein the user metadata comprises at least one of a user purchase history, user geo-location information, or user demographics.