Digital overlay offers on connected media devices
View Patent ↗A computing device includes memory for storing commercial metadata and offer metadata harvested from within an offer distribution network. A processor compares the commercial metadata related to a broadcast commercial to be streamed to a client media device with the offer metadata related to available offers from offer providers, to generate a comparison. The processor then selects an offer from the available offers based on the comparison; determines when and over what video stream the broadcast commercial is to be streamed; detects that a screen device is paired to the client media device; and delivers the offer to a display of the screen device during streaming of the broadcast commercial over the video stream to the client media device. When a user of the screen device selects an indicia of the offer, the offer is collected into a virtual wallet from which the offer can be redeemed in various ways.
1. A method for dynamically delivering available offers to a client media device, the method comprising:
receiving, by a computing system, available offers from at least one offer provider of an offer distribution network;
identifying, by the computing system, one or more of media content currently being streamed to the client media device or a content source for the media content currently being streamed to the client media device;
in response to the identifying, selecting, by the computing system, from the available offers, a targeted offer that is contextually-relevant to the media content currently being streamed media device, wherein selecting the targeted offer comprises:
determining whether the available offers comprise one or more direct offers, and
based on whether the available offers comprise the one or more direct offers, selecting the targeted offer, wherein selecting the targeted offer based on whether the available offers comprise the one or more direct offers comprises:
responsive to determining that the available offers comprise the one or more direct offers, using media content metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the media content metadata is related to the media content currently being streamed to the client media device, and wherein the first type of data comprises one or more of brand and entity information, or
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
in response to the selecting, automatically delivering, by the computing system, to one or more of the client media device or a screen device associated with the client media device, the selected targeted offer,
wherein automatically delivering the selected targeted offer to one or more of the client media device or the screen device associated with the client media device comprises one or more of automatically delivering the selected targeted offer to the client media device such that, while the media content is being streamed to and displayed by the client media device, the client media device also displays the selected targeted offer, or automatically delivering the selected targeted offer to the screen device such that, while the media content is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.
2. The method of claim 1 , wherein the media content includes one or more of a media program or a broadcast commercial.
3. The method of claim 1 , wherein the content source includes one or more of a television channel or a uniform resource locator (URL) of a website from which the media content is being streamed.
4. The method of claim 1 , wherein determining whether the available offers comprise the one or more direct offers comprises determining that the available offers comprise the one or more direct offers,
wherein the media content metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the media content metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.
5. The method of claim 1 , wherein determining whether the available offers comprise the one or more direct offers comprises determining that the available offers do not comprise the one or more direct offers,
wherein the second type of data comprises user metadata, and
wherein using the second type of data to select the targeted offer from the available offers comprises using, from the user metadata, one or more (i) a purchase history, (ii) a user history of interaction with offers, (iii) geo-location information, or (iv) user profile factors, to select the targeted offer.
6. The method of claim 1 , wherein automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer comprises automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer for display while the media content is being streamed to and displayed by the client media device.
7. The method of claim 1 , wherein automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer comprises automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer for display as an overlay or a pop-up advertisement while a broadcast commercial is being streamed to and displayed by the client media device.
8. A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:
receiving available offers from at least one offer provider of an offer distribution network;
identifying one or more of media content currently being streamed to a client media device or a content source for the media content currently being streamed to the client media device;
in response to the identifying, selecting, from the available offers, a targeted offer that is contextually-relevant to the media content currently being streamed to the client media device, wherein selecting the targeted offer comprises:
determining whether the available offers comprise one or more direct offers, and
based on whether the available offers comprise the one or more direct offers, selecting the targeted offer, wherein selecting the targeted offer based on whether the available offers comprise the one or more direct offers comprises:
responsive to determining that the available offers comprise the one or more direct offers, using media content metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the media content metadata is related to the media content currently being streamed to the client media device, and wherein the first type of data comprises one or more of brand and entity information, and
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
in response to the selecting, automatically delivering, to one or more of the client media device or a screen device associated with the client media device, the selected targeted offer,
wherein automatically delivering the selected targeted offer to one or more of the client media device or the screen device associated with the client media device comprises one or more of automatically delivering the selected targeted offer to the client media device such that, while the media content is being streamed to and displayed by the client media device, the client media device also displays the selected targeted offer, or automatically delivering the selected targeted offer to the screen device such that, while the media content is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.
9. The non-transitory computer readable medium of claim 8 , wherein the media content includes one or more of a media program or a broadcast commercial.
10. The non-transitory computer readable medium of claim 8 , wherein the content source includes one or more of a television channel or a uniform resource locator (URL) of a website from which the media content is being streamed.
11. The non-transitory computer readable medium of claim 8 , wherein using the media content metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the media content metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.
12. The non-transitory computer readable medium of claim 8 , wherein the second type of data comprises user metadata, and
wherein using the second type of data to select the targeted offer from the available offers comprises using, from the user metadata, one or more of (i) a purchase history, (ii) a user history of interaction with offers, (iii) geo-location information, or (iv) user profile factors, to select the targeted offer.
13. The non-transitory computer readable medium of claim 8 , wherein automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer comprises automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer for display as an overlay or a pop-up advertisement while the media content is being streamed to and displayed by the client media device.
14. The non-transitory computer readable medium of claim 8 , wherein automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer comprises automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer for display as an overlay or a pop-up advertisement while a broadcast commercial is being streamed to and displayed by the client media device.
15. A computing system comprising:
a processor; and
a non-transitory computer readable medium having stored thereon instructions that, upon execution by the processor, cause performance of a set of acts comprising:
receiving available offers from at least one offer provider of an offer distribution network;
identifying one or more of media content currently being streamed to a client media device or a content source for the media content currently being streamed to the client media device;
in response to the identifying, selecting, from the available offers, a targeted offer that is contextually-relevant to the media content currently being streamed to the client media device, wherein selecting the targeted offer comprises:
determining whether the available offers comprises one or more direct offers, and
based on whether the available offers comprise the one or more direct offers, selecting the targeted offer, wherein selecting the targeted offer based on whether the available offers comprise the one or more direct offers comprises:
responsive to determining that the available offers comprise the one or more direct offers, using media content metadata and at least a first type of data to select the targeted offer from the one or more direct offers, wherein the media content metadata is related to the media content currently being streamed to the client media device, and wherein the first type of data comprises one ore more of brand and entity information, and
responsive to determining that the available offers do not comprise the one or more direct offers, using a second type of data to select the targeted offer from the available offers, wherein the second type of data is different from the first type of data; and
in response to the selecting, automatically delivering, to one or more of the client media device or a screen device associated with the client media device, the selected targeted offer,
wherein automatically delivering the selected targeted offer to one or more of the client media device or a screen device associated with the client media device comprises one or more of automatically delivering the selected targeted offer to the client media device such that, while the media content is being streamed to and displayed by the client media device, the client media device also displays the selected targeted offer, or automatically delivering the selected targeted offer to the screen device such that, while the media content is being streamed to and displayed by the client media device, the screen device displays the selected targeted offer.
16. The system of claim 15 , wherein the media content includes one or more of a media program or a broadcast commercial.
17. The system of claim 15 , wherein the content source includes one or more of a television channel or a uniform resource locator (URL) of a website from which the media content is being streamed.
18. The system of claim 15 , wherein using the media content metadata and at least the first type of data to select the targeted offer from the one or more direct offers comprises using the media content metadata, offer metadata for the one or more direct offers, and the second type of data to select the targeted offer from the one or more direct offers, and
wherein the second type of data comprises user metadata indicating a preference for offer content.
19. The system of claim 15 , wherein the second type of data comprises user metadata, and
wherein using the second type of data to select the targeted offer from the available offers comprises using, from the user metadata, one or more of (i) a purchase history, (ii) a user history of interaction with offers, (iii) geo-location information, or (iv) user profile factors, to select the targeted offer.
20. The system of claim 15 , wherein automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer comprises automatically delivering, to one or more of the client media device or the screen device associated with the client media device, the selected targeted offer for display as an overlay or a pop-up advertisement while the media content is being streamed to and displayed by the client media device.