IP Library Granted Patent US 10,810,629
Granted Patent B2
US 10,810,629 · App. 16/395,509 · Granted Oct 20, 2020

Client-side video advertisement replacement using automatic content recognition

Inventor: Steven M. Cormie (Cambridge, GB)
Assignee: THE NIELSEN COMPANY (US), LLC
G06Q30/0269G06Q30/0261H04L67/1095H04N21/23424H04N21/812
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Quick Facts
Patent No.
US 10,810,629
App. No.
16/395,509
Granted
Oct 20, 2020
Kind
B2
Abstract

Systems and method for advertisement replacement are disclosed. A server may receive a server feed, generate a plurality of server fingerprints for a respective plurality of segments of the server feed, receive a synchronization message comprising a client fingerprint and a client time, match the client fingerprint with one of the plurality of server fingerprints, and send a synchronization response indicative of a server time associated with the one of the plurality of server fingerprints.

Claims (56)

1. A method comprising:

receiving, at a client device, a client feed comprising media content from a source device;

generating, by the client device, a sequence of client fingerprints for segments of the received client feed, each client fingerprint comprising a corresponding segment and client feed time indicating when the corresponding segment was received by the client device;

sending a synchronization message comprising at least one client fingerprint generated from the client device to a server device, the synchronization message when received by the server device causing the server device to identify a corresponding at least one server fingerprint generated by the server device for a corresponding segment of a server feed that matches the at least one client fingerprint of the received synchronization message;

receiving, at the client device, a synchronization response from the server device, the synchronization response comprising:

data indicative of a time difference between a server feed time associated with the identified at least one server fingerprint that matches the at least one client fingerprint of the received synchronization message and the client feed time associated with the at least one client fingerprint of the received synchronization message; and

an upcoming server time for an upcoming segment to be replaced; and

determining, by the client device, a replacement time of the client feed for the segment to be replaced based on at least the upcoming server time and the time difference; and

replacing, by the client device, the segment to be replaced in the client feed with a replacement advertisement at the replacement time.

2. The method of claim 1 , wherein the synchronization response from the server device further comprises a preceding server fingerprint of at least one frame that immediately precedes the upcoming server segment to be replaced.

3. The method of claim 2 , wherein determining, by the client device, the replacement time of the client feed for the segment to be replaced further comprises: determining, by the client device, when the client device generates a corresponding preceding client fingerprint of the client feed that matches the preceding server fingerprint received from the server device.

4. The method of claim 1 , wherein the synchronization response from the server device further comprises a length of the segment to be replaced.

5. The method of claim 1 , further comprising:

retrieving, by the client device, the replacement advertisement in response to receiving the synchronization response from the server device.

6. The method of claim 1 , wherein generating the sequence of client fingerprints for segments of the received client feed comprises generating the sequence of client fingerprints of frames of the received client feed.

7. The method of claim 1 , further comprising, in response to generating each client fingerprint:

sending a corresponding synchronization message comprising a most recent generated client fingerprint from the client device to the sever device; and

receiving, at the client device, a corresponding synchronization response from the server device.

8. A client device comprising:

a processing device;

a memory in communication with the processing device, wherein the memory stores instructions that when executed by the processing device cause the processing device to perform operations comprising:

receiving a client feed comprising media content from a source device;

generating a sequence of client fingerprints for segments of the received client feed, each client fingerprint comprising a corresponding segment and client feed time indicating when the corresponding segment was received by the client device;

sending a synchronization message comprising at least one client fingerprint generated from the client device to a server device, the synchronization message when received by the server device causing the server device to identify a corresponding at least one server fingerprint generated by the server device for a corresponding segment of a server feed that matches the at least one client fingerprint of the received synchronization message;

receiving a synchronization response from the server device, the synchronization response comprising:

data indicative of a time difference between a server feed time associated with the identified at least one server fingerprint that matches the at least one client fingerprint of the received synchronization message and the client feed time associated with the at least one client fingerprint of the received synchronization message; and

an upcoming server time for an upcoming segment to be replaced; and

determining a replacement time of the client feed for the segment to be replaced based on at least the upcoming server time and time difference; and

replacing the segment to be replaced in the client feed with a replacement advertisement at the replacement time.

9. The client device of claim 8 , wherein the synchronization response from the server device further comprises a preceding server fingerprint of at least one frame that immediately precedes the upcoming server segment to be replaced.

10. The client device of claim 9 , wherein determining the replacement time of the client feed for the segment to be replaced further comprises:

determining when the client device generates a corresponding preceding client fingerprint of the client feed that matches the preceding server fingerprint received from the server device.

11. The client device of claim 8 , wherein the synchronization response from the server device further comprises a length of the segment to be replaced.

12. The client device of claim 8 , wherein the operations further comprise:

retrieving the replacement advertisement in response to receiving the synchronization response from the server device.

13. The method of claim 8 , wherein the operations further comprise, in response to generating each client fingerprint:

sending a corresponding synchronization message comprising a most recent generated client fingerprint from the client device to the sever device; and

receiving, at the client device, a corresponding synchronization response from the server device.

14. A non-transitory computer-readable medium comprising instruction which, when executed by a processing device in a client device, cause the client device to perform operations comprising:

receiving a client feed comprising media content from a source device;

generating a sequence of client fingerprints for segments of the received client feed, each client fingerprint comprising a corresponding segment and client feed time indicating when the corresponding segment was received by the client device;

sending a synchronization message comprising at least one client fingerprint generated from the client device to a server device, the synchronization message when received by the server device causing the server device to identify a corresponding at least one server fingerprint generated by the server device for a corresponding segment of a server feed that matches the at least one client fingerprint of the received synchronization message;

receiving a synchronization response from the server device, the synchronization response comprising:

data indicative of a time difference between a server feed time associated with the identified at least one server fingerprint that matches the at least one client fingerprint of the received synchronization message and the client feed time associated with the at least one client fingerprint of the received synchronization message; and

an upcoming server time for an upcoming segment to be replaced; and

determining a replacement time of the client feed for the segment to be replaced based on at least the upcoming server time and time difference; and

replacing the segment to be replaced in the client feed with a replacement advertisement at the replacement time.

15. The non-transitory computer-readable medium of claim 14 , wherein the synchronization response from the server device further comprises a preceding server fingerprint of at least one frame that immediately precedes the upcoming server segment to be replaced.

16. The non-transitory computer-readable medium of claim 15 , wherein determining the replacement time of the client feed for the segment to be replaced further comprises:

determining when the client device generates a corresponding preceding client fingerprint of the client feed that matches the preceding server fingerprint received from the server device.

17. The non-transitory computer-readable medium of claim 14 , wherein the synchronization response from the server device further comprises a length of the segment to be replaced.

18. The non-transitory computer-readable medium of claim 14 , wherein the operations further comprise:

retrieving the replacement advertisement in response to receiving the synchronization response from the server device.

19. The non-transitory computer-readable medium of claim 14 , wherein the operations further comprise in response to generating each client fingerprint:

sending a corresponding synchronization message comprising a most recent generated client fingerprint from the client device to the sever device; and

receiving, at the client device, a corresponding synchronization response from the server device.

Assignments (11)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: THE NIELSEN COMPANY (US), LLC
To: ROKU, INC.
Reel/Frame 056106/0376 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 26, 2019
From: CORMIE, STEVEN M.
To: SORENSON MEDIA, INC.
Reel/Frame 049006/0463 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 26, 2019
From: SORENSON MEDIA, INC.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 049006/0507 →
Continuity (3)
Continuation 14468080 · Aug 25, 2014
Provisional Application 61981045 · Apr 17, 2014
Related Publication 20190251602A1 · Aug 15, 2019