Multi-token provisioning, online purchase transaction processing, and card life cycle management systems and methods

1. A computing system associated with a merchant, the computing system comprising:

a network interface for communicating over one or more data networks with (i) client devices associated with cardholders and (ii) computing systems associated with token service providers (TSPs);

one or more processors;

one or more non-transitory computer-readable mediums; and

program instructions stored on the one or more non-transitory computer-readable mediums that are executable by the one or more processors to cause the computing system to perform functions comprising:

receiving, via the network interface from a client device associated with a cardholder, card account data of a purchase card issued to the cardholder;

determining that the card account data includes a multi-token enabled bank identification number (BIN);

in response to determining that the card account data includes the multi-token enabled BIN, requesting, via the network interface from a first computing system associated with a first TSP, a primary network-based token associated with a front-of-card brand of the purchase card, wherein the primary network-based token comprises a first computer-generated identifier of the purchase card that is to be utilized in place of a primary account number (PAN) when processing network-based financial transactions involving the cardholder;

receiving, via the network interface from the first computing system associated with the first TSP, the primary network-based token;

storing the primary network-based token in the one or more non-transitory computer-readable mediums;

transmitting, via the network interface to a second computing system associated with a second TSP, a request for a secondary network-based token, wherein the secondary network-based token comprises a second computer-generated identifier of the purchase card that is to be utilized in place of the PAN when processing network-based financial transactions involving the cardholder;

receiving, via the network interface from the second computing system associated with the second TSP, the secondary network-based token;

storing the secondary network-based token in the one or more non-transitory computer-readable mediums;

based on network routing preferences, selecting one of the stored primary network-based token or the stored secondary network-based token to use for a given network-based financial transaction involving the cardholder; and

transmitting, via the network interface to a given payment network, an authorization request for the given network-based financial transaction that comprises the selected one of the stored primary network-based token or the stored secondary network- based token.

2. The computing system of claim 1 , wherein the second TSP is associated with a back-of-card brand of the purchase card.

3. The method computing system of claim 1 , wherein the purchase card is a debit card.

4. The method computing system of claim 1 , wherein the first TSP is associated with a payment network for the front-of-card brand.

5. The computing system of claim 2 , wherein the second TSP is associated with a payment network for the back-of-card brand.

6. The computing system of claim 1 , wherein the selected one of the stored primary network-based token or the stored secondary network-based token comprises the stored primary network-based token, and wherein the given payment network comprises a payment network associated with the stored primary network-based token.

7. The computing system of claim 1 , wherein the selected one of the stored primary network-based token or the stored secondary network-based token comprises the stored secondary network-based token, and wherein the given payment network comprises a payment network associated with the stored secondary network-based token.

8. The computing system of claim 1 , further comprising program instructions stored on the one or more non-transitory computer-readable mediums that are executable by the one or more processors to cause the computing system to perform functions comprising:

after transmitting the authorization request for the given network-based financial transaction, receiving, from the given payment network, a confirmation for the given network- based financial transaction.

9. The computing system of claim 1 , further comprising program instructions stored on the one or more non-transitory computer-readable mediums that are executable by the one or more processors to cause the computing system to perform functions comprising:

before selecting the one of the stored primary network-based token or the stored secondary network-based token to use for the given network-based financial transaction, determining the network routing preferences based on transaction cost information.

10. The computing system of claim 1 , wherein the given network-based financial transaction comprises a purchase or payment transaction.

11. The computing system of claim 1 , wherein storing the secondary network-based token in the one or more non-transitory computer-readable mediums comprises storing the secondary network-based token side-by-side with the primary network-based token.

12. A non-transitory computer-readable medium, wherein the non-transitory computer-readable medium is provisioned with program instructions that, when executed by at least one processor, cause a computing system associated with a merchant to:

receive, from a client device associated with a cardholder, card account data of a purchase card issued to the cardholder;

determine that the card account data includes a multi-token enabled bank identification number (BIN);

in response to determining that the card account data includes the multi-token enabled BIN, request, from a first computing system associated with a first token service provider (TSP), a primary network-based token associated with a front-of-card brand of the purchase card, wherein the primary network-based token comprises a first computer-generated identifier of the purchase card that is to be utilized in place of a primary account number (PAN) when processing network-based financial transactions involving the cardholder;

receive, from the first computing system associated with the first TSP, the primary network-based token;

store the primary network-based token at the computing system;

transmit, to a second computing system associated with a second TSP, a request for a secondary network-based token, wherein the secondary network-based token comprises a second computer-generated identifier of the purchase card that is to be utilized in place of the PAN when processing network-based financial transactions involving the cardholder;

receive, from the second computing system associated with the second TSP, the secondary network-based token;

store the secondary network-based token at the computing system;

based on network routing preferences, select one of the stored primary network-based token or the stored secondary network-based token to use for a given network-based financial transaction involving the cardholder; and

transmit, to a given payment network, an authorization request for the given network-based financial transaction that comprises the selected one of the stored primary network-based token or the stored secondary network-based token.

13. The non-transitory computer-readable medium of claim 12 , wherein the second TSP is associated with a back-of-card brand of the purchase card.

14. The non-transitory computer-readable medium of claim 12 , wherein the selected one of the stored primary network-based token or the stored secondary network-based token comprises the stored primary network-based token, and wherein the given payment network comprises a payment network associated with the stored primary network-based token.

15. The non-transitory computer-readable medium of claim 1 , wherein the selected one of the stored primary network-based token or the stored secondary network-based token comprises the stored secondary network-based token, and wherein the given payment network comprises a payment network associated with the stored secondary network-based token.

16. The non-transitory computer-readable medium of claim 12 , wherein the program instructions, when executed by the at least one processor, further cause the computing system to:

after transmitting the authorization request for the given network-based financial transaction, receive, from the given payment network, a confirmation for the given network- based financial transaction.

17. The non-transitory computer-readable medium of claim 12 , wherein the program instructions, when executed by the at least one processor, further cause the computing system to:

before selecting the one of the stored primary network-based token or the stored secondary network-based token to use for the given network-based financial transaction, determine the network routing preferences based on transaction cost information.

18. The non-transitory computer-readable medium of claim 12 , wherein the given network-based financial transaction comprises a purchase or payment transaction.

19. The non-transitory computer-readable medium of claim 12 , wherein storing the secondary network-based token in the one or more non-transitory computer-readable mediums comprises storing the secondary network-based token side-by-side with the primary network-based token.

20. A method carried out by a computing system associated with a merchant, the method comprising:

receiving, from a client device associated with a cardholder, card account data of a purchase card issued to the cardholder;

determining that the card account data includes a multi-token enabled bank identification number (BIN);

in response to determining that the card account data includes the multi-token enabled BIN, requesting, from a first computing system associated with a first token service provider (TSP), a primary network- based token associated with a front-of-card brand of the purchase card, wherein the primary network-based token comprises a first computer-generated identifier of the purchase card that is to be utilized in place of a primary account number (PAN) when processing network-based financial transactions involving the cardholder;

receiving, from the first computing system associated with the first TSP, the primary network-based token;

storing the primary network-based token at the computing system;

transmitting, to a second computing system associated with a second TSP, a request for a secondary network-based token, wherein the secondary network-based token comprises a second computer-generated identifier of the purchase card that is to be utilized in place of the PAN when processing network-based financial transactions involving the cardholder;

receiving, from the second computing system associated with the second TSP, the secondary network-based token;

storing the secondary network-based token at the computing system;

based on network routing preferences, selecting one of the stored primary network-based token or the stored secondary network-based token to use for a given network-based financial transaction involving the cardholder; and

transmitting, to a given payment network, an authorization request for the given network- based financial transaction that comprises the selected one of the stored primary network-based token or the stored secondary network-based token.