IP Library Granted Patent US 10,979,756
Granted Patent B2
US 10,979,756 · App. 16/399,354 · Granted Apr 13, 2021

Sequentially overlaying media content

Inventor: Matthew Grover (Draper, UT)
Assignee: The Nielsen Company (US), LLC
H04N21/2668G06F16/71G06F16/74G06F16/783H04N21/2353H04N21/23109H04N21/23418H04N21/23424H04N21/4622H04N21/812H04N21/8352H04N21/84H04N21/8456
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Quick Facts
Patent No.
US 10,979,756
App. No.
16/399,354
Granted
Apr 13, 2021
Kind
B2
Abstract

A method, system, or device to determine when media content has been displayed. The method can include receiving a unique identifier (UID) and fingerprint for a media segment. The method can also include determining a media segment ID for the media segment, generating and submitting a query for the media segment ID in a record database, determining that the media segment ID is not stored in the record database, and identifying an overlay content segment ID. The method can include generating and submitting for the overlay content segment ID in the record database, determining it is not stored in an entry, sending the overlay content segment to the electronic device, and receiving a notification from the electronic device.

Claims (53)

1. A system for managing content displayed by an electronic device, comprising:

a processing device; and

a non-transitory computer-readable storage medium in communication with the processing device, the non-transitory computer-readable storage medium storing instructions that when executed on the processing device cause the processing device to perform operations including:

receiving information indicating a first content item to be displayed by the electronic device at a scheduled time;

determining, from a record database, a first display count indicating how many times the electronic device has previously displayed the first content item;

determining that the display count satisfies a first threshold criterion;

performing a sequential search of the record database, the record database storing records relating to a set of content items, the records including respective display counts indicating a number of times that each content item in the set has been displayed by the electronic device;

during the sequential search of the record database, identifying a replacement content item from the set of content items,

wherein the replacement content item has a second display count that satisfies a second threshold criterion,

the second display count for the replacement content item indicates that the replacement content item has been displayed for more than one instance by the electronic device,

the replacement content item is a n th content item in the set of content items, and

the respective display counts for first through (n−1) th content items from the set of content items do not satisfy respective threshold criteria; and

responsive to the first display count satisfying the first threshold criterion and the second display count satisfying the second threshold criterion, causing the electronic device to display the replacement content item at the scheduled time to replace the first content item.

2. The system of claim 1 , the operations performed by the processing device further include updating, in the record database, the second display count in response to the electronic device displaying the replacement content item.

3. The system of claim 1 , wherein the operations performed by the processing device further include determining, via the electronic device, a behavior from a viewer while the electronic device displays media content, and the replacement content item is further identified from the set of content items according to the behavior.

4. The system of claim 1 , wherein the first threshold criterion is based at least on one of demographic information relating to a viewer of the first content item, or on a time of day.

5. The system of claim 1 , wherein the second threshold criterion is based at least on one of demographic information relating to a viewer of the first content item, or on a time of day.

6. The system of claim 1 , wherein the respective display counts for the first through (n−1) th content items indicate that each of the first through (n−1) th content items has been displayed by the electronic device for more than one instance.

7. A system for managing content displayed by an electronic device, comprising:

a content server configured to store, on a first data storage device, a set of content items;

a record database system configured to store, on a second data storage device, respective display counts indicating how many times content items have been displayed by the electronic device;

a content management system including a processing device and a non-transitory computer-readable storage medium, the non-transitory computer-readable storage medium storing instructions that when executed on the processing device cause the processing device to perform operations including:

receiving information indicating a first content item to be displayed by the electronic device at a scheduled time;

determining, from the record database, a first display count indicating how many times the electronic device has previously displayed the first content item;

determining that the first display count satisfies a first threshold criterion;

performing a sequential search of a set of content items stored by the record database;

during the sequential search of the record database, identifying a replacement content item from the set of content items,

wherein the replacement content item has a second display count that satisfies a second threshold criterion,

the second display count for the replacement content item indicates that the replacement content item has been displayed for more than one instance by the electronic device,

the replacement content item is a n th content item in the set of content items, and the respective display counts for first through (n−1) th content items from the set of content items do not satisfy respective threshold criteria; and

responsive to the first display count satisfying the first threshold criterion and the second display count satisfying the second threshold criterion, causing the electronic device to display the replacement content item at the scheduled time to replace the first content item.

8. The system of claim 7 , further comprising an automatic content recognition system configured to identify the first content item to be displayed by the electronic device, and the processing device receives, from the automatic content recognition system, the information indicating the first content item to be displayed by the electronic device at the scheduled time.

9. The system of claim 8 , the operations performed by the processing device further include updating, in the record database, the second display count in response to the electronic device displaying the replacement content item.

10. The system of claim 7 , wherein the operations performed by the processing device further include determining, via the electronic device, a behavior from a viewer while the electronic device displays media content, and the replacement content item is further identified from the set of content items according to the behavior.

11. The system of claim 7 , wherein the first threshold criterion is based at least on one of demographic information relating to a viewer of the first content item, or on a time of day.

12. The system of claim 7 , wherein the second threshold criterion is based at least on one of demographic information relating to a viewer of the first content item, or on a time of day.

13. The system of claim 7 , wherein the respective display counts for the first through (n−1) th content items indicate that each of the first through (n−1) th content items has been displayed by the electronic device for more than one instance.

14. A method for managing content displayed by an electronic device, comprising:

receiving information indicating a first content item to be displayed by the electronic device at a scheduled time;

determining, from a record database, a first display count indicating how many times the electronic device has previously displayed the first content item;

determining that the display count satisfies a first threshold criterion;

performing a sequential search of the record database, the record database storing records relating to a set of content items, the records including respective display counts indicating a number of times that each content item in the set has been displayed by the electronic device;

during the sequential search of the record database, identifying a replacement content item from the set of content items,

wherein the replacement content item has a second display count that satisfies a second threshold criterion,

the second display count for the replacement content item indicates that the replacement content item has been displayed for more than one instance by the electronic device,

the replacement content item is a n th content item in the set of content items, and

the respective display counts for first through (n−1) th content items from the set of content items do not satisfy respective threshold criteria; and

responsive to the first display count satisfying the first threshold criterion and the second display count satisfying the second threshold criterion, causing the electronic device to display the replacement content item at the scheduled time to replace the first content item.

15. The method of claim 14 , further comprising updating, in the record database, the second display count for the replacement content item responsive to the electronic device displaying the replacement content item.

16. The system of claim 14 , further comprising, via the electronic device, a behavior from a viewer while the electronic device displays media content, and the replacement content item is further identified from the set of content items according to the behavior.

17. The system of claim 14 , wherein the first threshold criterion is based at least on one of demographic information relating to a viewer of the first content item, or on a time of day.

18. The system of claim 14 , wherein the second threshold criterion is based at least on one of demographic information relating to a viewer of the first content item, or on a time of day.

19. The system of claim 14 , wherein the respective display counts for the first through (n−1) th content items indicate that each of the first through (n−1) th content items has been displayed by the electronic device for more than one instance.

Assignments (11)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: THE NIELSEN COMPANY (US), LLC
To: ROKU, INC.
Reel/Frame 056106/0376 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 6, 2019
From: GROVER, MATTHEW
To: SORENSON MEDIA, INC.
Reel/Frame 049089/0311 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 6, 2019
From: SORENSON MEDIA, INC.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 049089/0489 →
Continuity (5)
Continuation 15842750 · Dec 14, 2017
Continuation 15130823 · Apr 15, 2016
Provisional Application 62235811 · Oct 1, 2015
Provisional Application 62235856 · Oct 1, 2015
Related Publication 20190261031A1 · Aug 22, 2019