IP Library Granted Patent US 11,134,293
Granted Patent B2
US 11,134,293 · App. 16/399,401 · Granted Sep 28, 2021

Sequentially overlaying media content

Inventor: Matthew Grover (Draper, UT)
Assignee: Roku, Inc.
H04N21/2668G06F16/71G06F16/74G06F16/783H04N21/2353H04N21/23109H04N21/23418H04N21/23424H04N21/4622H04N21/812H04N21/8352H04N21/84H04N21/8456
View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 11,134,293
App. No.
16/399,401
Granted
Sep 28, 2021
Kind
B2
Abstract

A method, system, or device to determine when media content has been displayed. The method can include receiving a unique identifier (UID) and fingerprint for a media segment. The method can also include determining a media segment ID for the media segment, generating and submitting a query for the media segment ID in a record database, determining that the media segment ID is not stored in the record database, and identifying an overlay content segment ID. The method can include generating and submitting for the overlay content segment ID in the record database, determining it is not stored in an entry, sending the overlay content segment to the electronic device, and receiving a notification from the electronic device.

Claims (48)

1. A system for managing content displayed by an electronic device, comprising:

a processing device; and

a non-transitory computer-readable storage medium in communication with the processing device, the non-transitory computer-readable storage medium storing instructions that when executed on the processing device cause the processing device to perform operations including:

receiving information indicating a scheduled content item to be displayed by the electronic device at a scheduled time;

performing a sequential search of a record database, the record database storing records relating to a set of content items, the records including respective display counts indicating a number of times that each content item has been displayed by the electronic device, the respective display count for each content item being associated with a respective threshold criterion;

during the sequential search of the record database, identifying a replacement content item from the set of content items,

wherein the replacement content item has a respective display count that satisfies the respective threshold criterion associated with the respective display count for the replacement content item,

the respective display count for the replacement content item indicates that the replacement content item has been displayed for more than one instance by the electronic device,

the replacement content item is a n th content item in the set of content items, and

for each of first through (n−1) th content items from the set of content items, the respective display count for the content item does not satisfy the respective threshold criterion associated with the respective display count for the content item; and

causing the electronic device to display the replacement content item at the scheduled time to replace the scheduled content item.

2. The system of claim 1 , wherein the operations performed by the processing device further include updating, in the record database, the display count for the replacement content item responsive to the electronic device displaying the replacement content item.

3. The system of claim 1 , wherein the respective threshold criterion associated with the respective display count for each content item is based on at least one of demographic information relating to a viewer of the scheduled content item, or on a time of day.

4. The system of claim 1 , wherein the operations performed by the processing device further include determining, via the electronic device, a behavior from a viewer while the electronic device displays content, and the replacement content item is further identified from the set of content segment items according to the behavior.

5. The system of claim 1 , wherein the respective display counts for the first through (n−1) th content items indicate that each of the first through (n−1) th content items has been displayed by the electronic device for more than one instance.

6. The system of claim 1 , wherein the scheduled content item is one of the first through (n−1) th content items from the set of content items.

7. A system for managing content displayed by an electronic device, comprising:

a content server configured to store, on a first data storage device, a set of content items;

a record database system configured to store, on a second data storage device, records relating to the set of content items, the records including respective display counts indicating a number of times that each content item has been displayed by the electronic device, the respective display count for each content item being associated with a respective threshold criterion; and

a content management system including a processing device and a non-transitory computer-readable storage medium, the non-transitory computer-readable storage medium storing instructions that when executed on the processing device cause the processing device to perform operations including:

receiving information indicating a scheduled content item to be displayed by the electronic device at a scheduled time;

performing a sequential search of the record database;

during the sequential search of the record database, identifying a replacement content item from the set of content items,

wherein the replacement content item has a respective display count that satisfies the respective threshold criterion associated with the respective display count for the replacement content item,

the respective display count for the replacement content item indicates that the replacement content item has been displayed for more than one instance by the electronic device,

the replacement content item is a n th content item in the set of content items, and

for each of first through (n−1) th content items from the set of content items, the respective display count for the content item does not satisfy the respective threshold criterion associated with the respective display count for the content item; and

causing the electronic device to display the replacement content item at the scheduled time to replace the scheduled content item.

8. The system of claim 7 , further comprising an automatic content recognition system configured to identify the scheduled content item to be displayed by the electronic device, and the processing device receives, from the automatic content recognition system, the information indicating the scheduled content item to be displayed by the electronic device at the scheduled time.

9. The system of claim 7 , wherein the operations performed by the processing device further include updating, in the record database, the respective display count for the replacement content item responsive to the electronic device displaying the replacement content item.

10. The system of claim 7 , wherein the respective threshold criterion associated with the respective display count for each content item is based on at least one of demographic information relating to a viewer of the scheduled content item, or on a time of day.

11. The system of claim 7 , wherein the operations performed by the processing device further include determining, via the electronic device, a behavior from a viewer while the electronic device displays content, and the replacement content item is further identified from the set of content segment items according to the behavior.

12. The system of claim 7 , wherein the respective display counts for the first through (n−1) th content items indicate that each of the first through (n−1) th content items has been displayed by the electronic device for more than one instance.

13. The system of claim 7 , wherein the scheduled content item is one of the first through (n−1) th content items from the set of content items.

14. A method for managing content displayed by an electronic device, comprising:

receiving information indicating a scheduled content item to be displayed by the electronic device at a scheduled time;

performing a sequential search of a record database, the record database storing records relating to a set of content items, the records including respective display counts indicating a number of times that each content item has been displayed by the electronic device, the respective display count for each content item being associated with a respective threshold criterion;

during the sequential search of the record database, identifying a replacement content item from the set of content items,

wherein the replacement content item has a respective display count that satisfies the respective threshold criterion associated with the respective display count for the replacement content item,

the respective display count for the replacement content item indicates that the replacement content item has been displayed for more than one instance by the electronic device,

the replacement content item is a n th content item in the set of content items, and

for each of first through (n−1) th content items from the set of content items, the respective display count for the content item does not satisfy the respective threshold criterion associated with the respective display count for the content item; and

causing the electronic device to display the replacement content item at the scheduled time to replace the scheduled content item.

15. The method of claim 14 , further comprising updating, in the record database, the display count for the replacement content item responsive to the electronic device displaying the replacement content item.

16. The method of claim 14 , wherein the respective threshold criterion associated with the respective display count for each content item is based on at least one of demographic information relating to a viewer of the scheduled content item, or on a time of day.

17. The method of claim 14 , further comprising determining, via the electronic device, a behavior from a viewer while the electronic device displays content, and the replacement content item is identified from the set of content segment items according to the behavior.

18. The method of claim 14 , wherein the respective display counts for the first through (n−1) th content items indicate that each of the first through (n−1) th content items has been displayed by the electronic device for more than one instance.

19. The method of claim 14 , wherein the scheduled content item is one of the first through (n−1) th content items from the set of content items.

Assignments (11)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: THE NIELSEN COMPANY (US), LLC
To: ROKU, INC.
Reel/Frame 056106/0376 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 6, 2019
From: GROVER, MATTHEW
To: SORENSON MEDIA, INC.
Reel/Frame 049089/0311 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 6, 2019
From: SORENSON MEDIA, INC.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 049089/0489 →