Systems and methods to attribute real-world visits of physical business locations by a user of a wireless device to targeted digital content or publicly displayed physical content previously viewable by the user
View Patent ↗Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location information. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine the routes taken by the user, businesses visited by the user, and other behaviors of the user. Targeted content is sent to the mobile device of the user or exposure to physical content is tracked. Whether the user visits the physical locations associated with the content is monitored. Detailed conversion tracking is provided to producers of targeted content and business owners.
1. A method, comprising:
storing, by a computing system, one or more coordinates associated with an establishment, wherein the one or more coordinates are configured to define a perimeter of the establishment;
receiving, by the computing system, location data from a wireless device of a user, the location data being associated with a time;
determining, by the computing system, that the user is located at the establishment at the time associated with the location data using the location data and the perimeter of the establishment;
identifying, by the computing system, a plurality of second establishments located within a threshold distance from the user;
identifying, by the computing system, one or more of the plurality of second establishments at which the user's social network contacts have spent a defined minimum amount of time; and
transmitting, by the computing system, information associated with the one or more second establishments to the wireless device of the user.
2. The method of claim 1 , further comprising:
determining, by the computing system, the perimeter of the establishment using the one or more coordinates associated with the establishment; and
determining, by the computing system, that the user was located at the establishment based on the perimeter and the location data.
3. The method of claim 1 , further comprising:
determining, by the computing system, that the establishment has one or more floors;
receiving, by the computing system, altitude data from the wireless device of the user, and
identifying, by the computing system, one of the floors on which the user is located based on the altitude data.
4. One or more computer-readable non-transitory storage media comprising software that is operable when executed by a computing system to:
store one or more coordinates associated with an establishment, wherein the one or more coordinates are configured to define a perimeter of the establishment;
receive location data from a wireless device of a user, the location data being associated with a time;
determine that the user is located at the establishment at the time associated with the location data using the location data and the perimeter of the establishment;
identify a plurality of second establishments located within a threshold distance from the user;
identify one or more of the plurality of second establishments at which the user's social network contacts have spent a defined minimum amount of time; and
transmit information associated with the one or more second establishments to the wireless device of the user.
5. The media of claim 4 , wherein the software is further operable when executed to:
determine the perimeter of the establishment using the one or more coordinates associated with the establishment; and
determine that the user was located at the establishment based on the perimeter and the location data.
6. The media of claim 4 , wherein the software is further operable when executed to:
determine that the establishment has one or more floors;
receive altitude data from the wireless device of the user, and
identify one of the floors on which the user is located based on the altitude data.
7. A system comprising:
one or more processors; and
one or more computer-readable non-transitory storage media coupled to one or more of the processors and comprising instructions operable when executed by one or more of the processors to cause the system to:
store one or more coordinates associated with an establishment, wherein the one or more coordinates are configured to define a perimeter of the establishment;
receive location data from a wireless device of a user, the location data being associated with a time;
determine that the user is located at the establishment at the time associated with the location data using the location data and the perimeter of the establishment;
identify a plurality of second establishments located within a threshold distance from the user;
identify one or more of the plurality of second establishments at which the user's social network contacts have spent a defined minimum amount of time; and
transmit information associated with the one or more second establishments to the wireless device of the user.
8. The system of claim 7 , wherein the instructions are further operable when executed by one or more of the processors to cause the system to:
determine the perimeter of the establishment using the one or more coordinates associated with the establishment; and
determine that the user was located at the establishment based on the perimeter and the location data.
9. The system of claim 7 , wherein the instructions are further operable when executed by one or more of the processors to cause the system to:
determine that the establishment has one or more floors;
receive altitude data from the wireless device of the user, and
identify one of the floors on which the user is located based on the altitude data.