Encouragement of conversion of customers during their online journeys
Technology that facilitates the encouragement of conversion of customers during their online journeys is disclosed. Exemplary implementations may: monitor an online journey of a customer with an entity; profile the customer to select a persona of a plurality of personas; predict a lack of conversion by the customer during the monitored online journey of the customer; and in response to the prediction, offer an optional online path forward for the customer's online journey to the customer.
1. A system configured that facilitates encouragement of conversion of customers during their online journeys, the system comprising:
one or more hardware processors configured by machine-readable instructions to:
monitor using a monitoring module of an information handling system, an online journey of a customer with an entity;
profile the customer using a monitoring module of the information handling system, to select a persona of a plurality of personas, each persona having one or more prototype customer journeys associated therewith and defined by a human name and a mnemonic descriptor preceding the human name, and wherein the profiling selection is based at least in part, on a closest match between the customer's online journey and its selected persona of the pluralities of personas;
provide a training corpus to a profile engine of the information handling system, wherein the training corpus includes historical data related to multiple customers, historical data related to customer-and-entity interactions of the multiple customers, and historical data of online journeys of multiple customers, and historical data regarding conversions of the multiple customers;
train the profile engine using machine learning, to generate the pluralities of personas that categorize the multiple customers based on their customer-and-entity interactions;
predict a lack of conversion by the customer during the monitored online journey of the customer, the prediction being based, at least in part, on the selected persona of the customer wherein a conversion includes the customer purchasing or committing to purchase goods or services from the entity, wherein the predicting of lack of conversion considers a life of an online campaign as a factor; and
in response to the prediction, offer an optional online path forward for the customer's online journey to the customer, the optional online path being one that is likely to lead to conversion of the customer, wherein the prediction is based, at least in part, on a path to conversion for the selected persona.
2. The system of claim 1 , wherein the one or more hardware processors are further configured by machine-readable instructions to send the customer onto the selected optional path towards conversion.
3. The system of claim 1 , wherein the entity has an ongoing online marketing campaign with one or more online channels for customer-to-entity interaction.
4. The system of claim 1 , wherein an online journey of the customer includes interactions between the customer and the entity that occur on a public communications network.
5. The system of claim 1 , wherein the profiling considers present and historical data related to the customer and present and historical data related to customer-and-entity interactions.
6. The system of claim 1 , wherein the one or more hardware processors are further configured by machine-readable instructions to determine likely paths to conversion for one or more of the categorized personas.
7. A method that facilitates conversion of customers during their online journeys, the method comprising:
monitoring using a monitoring module of an information handling system, an online journey of a customer with an entity;
profiling the customer using a monitoring module of the information handling system, to select a persona of a plurality of personas, each persona having one or more prototype customer journeys associated therewith and defined by a human name and a mnemonic descriptor preceding the human name, and wherein the profiling selection is based, at least in part, on a closest match between the customer's online journey and its selected persona of the pluralities of personas;
providing a training corpus to a profile engine of the information handling system, wherein the training corpus includes historical data related to multiple customers, historical data related to customer-and-entity interactions of the multiple customers, and historical data of online journeys of multiple customers, and historical data regarding conversions of the multiple customers;
training the profile engine using machine learning, to generate the pluralities of personas that categorize the multiple customers based on their customer-and-entity interactions;
predicting a lack of conversion by the customer during the monitored online journey of the customer, the prediction being based, at least in part, on the selected persona of the customer wherein a conversion includes the customer purchasing or committing to purchase goods or services from the entity, wherein the predicting of lack of conversion considers a life of an online campaign as a factor; and
in response to the prediction, offer an optional online path forward for the customer's online journey to the customer, the optional online path being one that is likely to lead to conversion of the customer, wherein the prediction is based, at least in part, on a path to conversion for the selected persona.
8. The method of claim 7 , further comprising sending the customer onto the selected optional path towards conversion.
9. The method of claim 7 , wherein the entity has an ongoing online marketing campaign with one or more online channels for customer-to-entity interaction.
10. The method of claim 7 , wherein an online journey of the customer includes interactions between the customer and the entity that occur on a public communications network.
11. The method of claim 7 , wherein the profiling considers present and historical data related to the customer and present and historical data related to customer-and-entity interactions.
12. The method of claim 7 , further comprising determining likely paths to conversion for one or more of the categorized personas.
13. A non-transient computer-readable storage medium having instructions embodied thereon, the instructions being executable by one or more processors to perform a method that facilitates conversion of customers during their online journeys, the method comprising:
monitoring an online journey of a customer with an entity;
monitoring using a monitoring module of an information handling system, an online journey of a customer with an entity;
profiling the customer using a monitoring module of the information handling system, to select a persona of a plurality of personas, each persona having one or more prototype customer journeys associated defined by a human name and a mnemonic descriptor preceding the human name, and wherein the profiling selection is based, at least in part, on a closest match between the customer's online journey and its selected persona of the pluralities of personas;
providing a training corpus to a profile engine of the information handling system, wherein the training corpus includes historical data related to multiple customers, historical data related to customer-and-entity interactions of the multiple customers, and historical data of online journeys of multiple customers, and historical data regarding conversions of the multiple customers;
training the profile engine using machine learning, to generate the pluralities of personas that categorize the multiple customers based on their customer-and-entity interactions;
predicting a lack of conversion by the customer during the monitored online journey of the customer, the prediction being based, at least in part, on the selected persona of the customer wherein a conversion includes the customer purchasing or committing to purchase goods or services from the entity, wherein the predicting of lack of conversion considers a life of an online campaign as a factor; and
in response to the prediction, offer an optional online path forward for the customer's online journey to the customer, the optional online path being one that is likely to lead to conversion of the customer, wherein the prediction is based, at least in part, on a path to conversion for the selected persona.
14. The computer-readable storage medium of claim 13 , wherein the method further comprises sending the customer onto the selected optional path towards conversion.
15. The computer-readable storage medium of claim 13 , wherein the entity has an ongoing online marketing campaign with one or more online channels for customer-to-entity interaction.
16. The computer-readable storage medium of claim 13 , wherein an online journey of the customer includes interactions between the customer and the entity that occur on a public communications network.
17. The computer-readable storage medium of claim 13 , wherein the profiling considers present and historical data related to the customer and present and historical data related to customer-and-entity interactions.