Method, system and recording medium for communicating and displaying content in a messenger application

1. An online communication method performed by a computer, the method comprising:

receiving, by at least one processor, a selection instruction from at least one user terminal associated with a user, the selection instruction including information related to content provided by a content provider on a website;

determining, by the at least one processor, a business operator relevant to the content based on the received selection instruction from a plurality of business operators;

establishing, by the at least one processor, an online communication link between a first account of the user associated with an online messenger service via the at least one user terminal, the first account being previously registered with the online messenger service, and a second account associated with the determined business operator, the second account registered with the online messenger service;

generating, by the at least one processor, a talk window user interface associated with the online messenger service, the talk window user interface configured to permit message transmission and reception between the first account and the second account based on the selection instruction, without a relationship being established between the first and second accounts, and messenger service settings associated with the user, the generating including,

anonymously processing personal information of the user associated with the first account by replacing the personal information of the user with arbitrary information to be displayed at a terminal associated with the second account when no relationship has been established between the first and second accounts and the messenger service settings indicate that the personal information of the user associated with the first account is set to private, the personal information including at least one of a name of the user or a profile image of the user;

displaying, by the at least one processor, a user interface along with the content on a service screen provided by the content provider to enable a messenger call; and

wherein a reply rate of the business operator is used as a reference for determining whether to display the user interface or not.

2. The communication method of claim 1 , the method further comprising:

monitoring the reply rate of the business operator, the monitoring the reply rate including

determining as the reply rate, a rate with which the business operator, via the second account, replies over a time period to messages sent by all users.

3. The communication method of claim 2 , wherein the monitoring the reply rate of the business operator comprises:

determining the reply rate based on an average reply time taken by the business operator to reply to messages sent via the first account and a total reply rate of the business operator for replying to messages sent by all users.

4. The communication method of claim 1 , wherein the generating the talk window user interface further comprises:

receiving personal information associated with the second account, the personal information including at least one of a name of the business operator and a profile image of the business operator.

5. The communication method of claim 1 , the method further comprising:

receiving, by the at least one processor, user input corresponding to the messenger service settings, the user input related to at least one of introduction information corresponding to the user, content associated with the user, and notification settings of the user; and

setting, by the at least one processor, the messenger service settings associated with the user based on the received user input.

6. The communication method of claim 1 , wherein the establishing the online communication link comprises:

providing a content management system (CMS) function, the CMS function including at least one of a reply engagement time setting associated with the second account defining a limit for replying to a message of the user, a software bot setting, an automatic reply message setting, and a message template setting.

7. A system for displaying content, the system comprising:

a memory having computer readable instructions stored thereon; and

at least one processor configured to execute the computer readable instructions to,

display at least one content on a service screen provided by a content provider; and

display with the at least one content, a user interface associated with the at least one content for enabling a messenger call on a service screen via an online messenger service, wherein a reply rate of a business operator is used as a reference for determining whether to display the user interface or not,

wherein in response to the user interface being selected by a user, the at least one processor is further configured to,

receive a selection instruction from at least one user terminal associated with the user, the selection instruction including information related to the at least one content,

determine the business operator relevant to the at least one content based on the received selection instruction from a plurality of business operators,

establish an online communication link between a user messenger account on the online messenger service associated with the user and a business messenger account associated with the determined business operator, the business messenger account registered with the online messenger service, and

generate a talk window user interface associated with the online messenger service, the talk window user interface configured to permit message transmission and reception between the user messenger account and the business messenger account based on the selection instruction, without a relationship being established between the user messenger account and the business messenger account, and messenger service settings associated with the user, the generating including,

anonymously processing personal information of the user associated with the user messenger account by replacing the personal information of the user with arbitrary information to be displayed at a terminal associated with the business messenger account when no relationship has been established between the user messenger account and the business messenger account and the messenger service settings indicate that the personal information of the user associated with the user messenger account is set to private, the personal information including at least one of a name of the user or a profile image of the user.

8. The system of claim 7 , wherein the at least one processor is further configured to execute the computer readable instructions to:

monitor the reply rate of the business operator; and

determine the reply rate based on an average reply time taken by the business operator to reply to messages sent via the user messenger account and a total reply rate of the business operator for replying to messages sent by all users.

9. The system of claim 8 , wherein the monitoring the reply rate of the business operator comprises:

determining the reply rate based on an average reply time taken by the business operator to reply to messages sent via a first account and a total reply rate of the business operator for replying to messages sent by all users.

10. The system of claim 7 , wherein the generating the talk window user interface further comprises:

receiving personal information associated with the business messenger account, the personal information including at least one of a name of the business operator and a profile image of the business operator.

11. The system of claim 7 , wherein the at least one processor is further configured to execute the computer readable instructions to:

receive user input corresponding to the messenger service settings, the user input related to at least one of introduction information corresponding to the user, content associated with the user, and notification settings of the user; and

set the messenger service settings associated with the user based on the received user input.

12. The system of claim 7 , wherein the establishing the online communication link comprises:

providing a content management system (CMS) function, the CMS function including at least one of a reply engagement time setting associated with the business messenger account defining a limit for replying to a message of the user, a software bot setting, an automatic reply message setting, and a message template setting.

13. An apparatus for performing online communication, the apparatus comprising:

a memory having computer readable instructions stored thereon; and

at least one processor configured to execute the computer readable instructions to,

receive a selection instruction from at least one user terminal associated with a user, the selection instruction including information related to content provided by a content provider on a website;

determine a business operator relevant to the content based on the received selection instruction from a plurality of business operators;

establish an online communication link between a first account of the user associated with an online messenger service via the at least one user terminal, the first account being previously registered with the online messenger service, and a second account associated with the determined business operator, the second account registered with the online messenger service;

generate a talk window user interface associated with the online messenger service, the talk window user interface configured to permit message transmission and reception between the first account and the second account based on the selection instruction, without a relationship being established between the first and second accounts, and messenger service settings associated with the user, the generating including,

anonymously processing personal information of the user associated with the first account by replacing the personal information of the user with arbitrary information to be displayed at a terminal associated with the second account when no relationship has been established between the first and second accounts and the messenger service settings indicate that the personal information of the user associated with the first account is set to private, the personal information including at least one of a name of the user or a profile image of the user;

display a user interface along with the content on a service screen provided by the content provider to enable a messenger call; and

wherein a reply rate of the business operator is used as a reference for determining whether to display the user interface or not.

14. The apparatus of claim 13 , wherein the at least one processor is further configured to execute the computer readable instructions to:

monitor the reply rate of the business operator; and

determine the reply rate based on an average reply time taken by the business operator to reply to messages sent via the first account and a total reply rate of the business operator for replying to messages sent by all users.

15. The apparatus of claim 14 , wherein the monitoring the reply rate of the business operator comprises:

determining the reply rate based on an average reply time taken by the business operator to reply to messages sent via the first account and a total reply rate of the business operator for replying to messages sent by all users.

16. The apparatus of claim 13 , wherein the generating the talk window user interface further comprises:

receiving personal information associated with the second account, the personal information including at least one of a name of the business operator and a profile image of the business operator.

17. The apparatus of claim 13 , wherein the at least one processor is further configured to execute the computer readable instructions to:

receive user input corresponding to the messenger service settings, the user input related to at least one of introduction information corresponding to the user, content associated with the user, and notification settings of the user; and

set the messenger service settings associated with the user based on the received user input.

18. The apparatus of claim 13 , wherein the establishing the online communication link comprises:

providing a content management system (CMS) function, the CMS function including at least one of a reply engagement time setting associated with the second account defining a limit for replying to a message of the user, a software bot setting, an automatic reply message setting, and a message template setting.