Inserting information into playing content

1. An apparatus comprising:

a content break module to:

identify, at a playback device, real-time content by comparing a fingerprint of the real-time content to a plurality of reference fingerprints, the plurality of reference fingerprints corresponding to a plurality of different media; and

identify, at the playback device, a break in the real-time content playing via the playback device based on an identification of the real-time content;

an information selection module to select a first information segment to present during the break based on (1) a first priority of the first information segment being higher than a second priority of a second information segment and (2) a determination that the break is a bounded break; and

an information insertion module to insert the first information segment into the real-time content playing via the playback device upon an occurrence of the break.

2. The apparatus of claim 1 , wherein the information selection module is to select the first information segment based on a type of the playback device.

3. The apparatus of claim 1 , wherein the information insertion module is to replace a portion of the real-time content with the first information segment.

4. The apparatus of claim 1 , wherein the first information segment includes at least one of a news update, a message, a traffic update, a fuel status, or a navigation communication.

5. The apparatus of claim 1 , wherein the information selection module is to determine the break is the bounded break by determining a start time and an end time of the break.

6. The apparatus of claim 5 , wherein the information selection module is to select the first information segment based on a first duration of the first information segment being shorter than or equal to a second duration between the start time and the end time of the break.

7. The apparatus of claim 1 , wherein the content break module is to identify the break in the real-time content based on a characteristic of the real-time content not matching a preference of a consumer profile during the break.

8. A tangible computer readable storage medium comprising computer readable instructions that, when executed, cause a processor to:

identify, at a playback device, real-time content by comparing a fingerprint of the real-time content to a plurality of reference fingerprints, the plurality of reference fingerprints corresponding to a plurality of different media;

identify, at the playback device, a break in the real-time content playing via the playback device based on an identification of the real-time content;

select a first information segment to present during the break based on (1) a first priority of the first information segment being higher than a second priority of a second information segment and (2) a determination that the break is a bounded break; and

insert the first information segment into the real-time content playing via the playback device upon an occurrence of the break.

9. The tangible computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the processor to select the first information segment based on a type of the playback device.

10. The tangible computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the processor to replace a portion of the real-time content with the first information segment.

11. The tangible computer readable storage medium of claim 8 , wherein the first information segment includes at least one of a news update, a message, a traffic update, a fuel status, or a navigation communication.

12. The tangible computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the processor to determine the break is the bounded break by determining a start time and an end time of the break.

13. The tangible computer readable storage medium of claim 12 , wherein the first information segment is selected based on a first duration of the first information segment being shorter than or equal to a second duration between the start time and the end time of the break.

14. A method comprising:

identifying, at a playback device, real-time content by comparing a fingerprint of the real-time content to a plurality of reference fingerprints, the plurality of reference fingerprints corresponding to a plurality of different media;

identifying, at the playback device, a break in the real-time content playing via the playback device based on the identification of the real-time content;

selecting a first information segment to present during the break based on (1) a first priority of the first information segment being higher than a second priority of a second information segment and (2) a determination that the break is a bounded break; and

inserting the first information segment into the real-time content playing via the playback device upon an occurrence of the break.

15. The method of claim 14 , wherein the selecting the first information segment is based on a type of the playback device.

16. The method of claim 14 , further including replacing a portion of the real-time content with the first information segment.

17. The method of claim 14 , wherein the first information segment includes at least one of a news update, a message, a traffic update, a fuel status, or a navigation communication.

18. The method of claim 14 , further including determining the break is the bounded break by determining a start time and an end time of the break.

19. The method of claim 18 , wherein the selecting the first information segment is based on a first duration of the first information segment being shorter than or equal to a second duration between the start time and the end time of the break.

20. The method of claim 14 , wherein the identifying the break in the real-time content is based on a characteristic of the real-time content not matching a preference of a consumer profile during the break.