Insights for web service providers

1. A system for improved web site performance, comprising:

a processor; and

a memory coupled to the processor, the memory having stored therein at least one of programs or instructions executable by the processor to configure the system to:

monitor user activities on a web site, wherein the user activities include a source entity and a target entity, the source entity relating to user activities before an event, the target entity relating to user activities after the event;

calculate a co-visit association score based on the user activities on the web site;

in response to a determination that the co-visit association score satisfies a co-visit association score threshold, identify a product associated with the user activities on the web site;

generate, based on the identified product, a recommendation for improving performance of the web site for display on the dashboard, wherein the recommendation includes at least one of a removal of identified low performing categories displayed on the web site, a removal of identified poor performing products displayed on the web site, an addition of a product to a web page displayed on the web site, a placement of a link on a web page displayed on the web site, a promotion of a product to a web page displayed on the web site, or any combination thereof; and

automatically perform at least one of the recommendations for improving performance of the web site.

2. The system of claim 1 , wherein the system is further configured to:

generate a dashboard for displaying a summary of the monitored user activities on the web site; and

display the dashboard via a web site.

3. The system of claim 2 , wherein the dashboard includes a heat map that includes visual indicators based on a plurality of metrics associated with the performance of the web site.

4. The system of claim 2 , wherein the dashboard further includes data presented in-line with the web site and displayed using visual indicators based on the content on a web page of the web site.

5. The system of claim 1 , wherein the system is further configured to:

generate a recommendation for improving performance of search results on the web site.

6. The system of claim 1 , wherein the system is further configured to:

generate a recommendation for improving performance of category navigation on the web site.

7. A method of providing insights for web service providers, comprising:

monitoring user activities on a web site, wherein the user activities include a source entity and a target entity, the source entity relating to user activities before an event, the target entity relating to user activities after the event;

calculating a co-visit association score based on the user activities on the web site;

in response to a determination that the co-visit association score satisfied a co-visit association score threshold, identify a product associated with the user activities on the web site;

generating, based on the identified product, a recommendation for improving performance of the web site using a processor for display on the dashboard, wherein the recommendation includes an addition of products to a web page displayed on the web site, a placement of a link on a web page displayed on the web site, a promotion of a product to a web page displayed on the web site, or any combination thereof; and

automatically performing at least one of the recommendations for improving performance of the web site.

8. The method of claim 7 , further comprising:

generating a dashboard for displaying a summary of the monitored user activities on the web site; and

displaying the dashboard via a web site.

9. The method of claim 8 , wherein the dashboard includes a heat map that includes visual indicators based on a plurality of metrics associated with the performance of the web site and wherein the dashboard further includes data presented in-line with the web site and displayed using visual indicators based on the content on a web page of the web site.

10. The method of claim 7 , wherein the method further comprises:

generating a recommendation for improving performance of search results on the web site.

11. The method of claim 7 , wherein the method further comprises:

generating a recommendation for improving performance of category navigation on the web site.

12. A computer program product for providing insights for web service providers, the computer program product being embodied in a tangible non-transitory computer readable storage medium and comprising computer instructions for:

monitoring user activities on a web site, wherein the user activities include a source entity and a target entity, the source entity relating to user activities before an event, the target entity relating to user activities after the event;

calculating a co-visit association score based on the user activities on the web site;

in response to a determination that the co-visit association score satisfied a co-visit association score threshold, identifying a product associated with the user activities on the web site;

generating, based on the identified product, a recommendation for improving performance of the web site for display on the dashboard, wherein the recommendation includes an addition of products to a web page displayed on the web site, a placement of a link on a web page displayed on the web site, a promotion of a product to a web page displayed on the web site, or any combination thereof; and

automatically performing at least one of the recommendations for improving performance of the web site.

13. The computer program product of claim 12 , further comprising computer instructions for:

generating a dashboard for displaying a summary of the monitored user activities on the web site; and

displaying the dashboard via a web site.

14. The computer program product of claim 12 , wherein the dashboard includes a heat map that includes visual indicators based on a plurality of metrics associated with the performance of the web site and wherein the dashboard further includes data presented in-line with the web site and displayed using visual indicators based on the content on a web page of the web site.

15. The computer program product of claim 12 , further comprising computer instructions for:

at least one of generating a recommendation for improving performance of search results on the web site and generating a recommendation for improving performance of category navigation on the web site.

16. The computer program product of claim 12 , further comprising computer instructions for:

determining a user intent based on the monitored user activities on the web site.

17. The computer program product of claim 12 , further comprising computer instructions for:

receiving a user query for web site performance data;

translating the user query for the web site performance data into a programmed query; and

returning the web site performance data based on the programmed query in response to the user query.

18. The computer program product of claim 17 , wherein the user query is translated from a natural language user query into a Structured Query Language (SQL) query.

19. The computer program product of claim 18 , wherein the user query is translated into a Structured Query Language (SQL) query using a Context Free Grammar (CFG) specification.

20. The computer program product of claim 17 , further comprising computer instructions for:

generating an autosuggest query for the web site performance data based on the user query; and

displaying the autosuggest query for the web site performance data based on the user query.